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iPhones sell in big numbers and the demand for Apple products in India has increased but what’s the secret behind its resale value?
Apple’s march towards the top in the phone market has been catapulted by its heavy demand in regions like India where it continues to open new stores and make products available from day one. iPhones have a novelty value that is hard to match, and you can ask brands like Samsung, Google and others to hear their views about consumer sentiments.
Apple continues to have older iPhones available in the market even if it is not listed on its website. We have seen this happen for years where you can buy the older iPhone 12 or 13 model from an offline market and get good value for it. People don’t really care about the specs and buy the device if it fits into their budget.
As we said, people buy iPhones for the brand, the experience and in some way the status that it carries. Many won’t know how iPhone is privacy-focused but buy because they want an iPhone and that has been hard to match for any brand.
People buy the older iPhones but they continue to get official iOS updates, easily for 5 to 6 years. Because of that, selling a 2-year-old iPhone 14 is quite easy because of its relevance and value in the market.
The accessory market has thrived thanks to iPhones and you can get cases of all kinds, pop sockets and even the MagSafe charging units. Because of the demand, finding cases for older models can be tough but not impossible. And that allows more people to use the iPhone and understand the hype.
Apple has been renowned for its quality and seamless service and iPhone users can tell you how the overall experience allows them to get things fixed or serviced without any hassle. Your product is as good as the service network and Apple clearly focuses on this aspect.
