The company accelerated global expansion efforts, growing year-to-date (YTD) revenue by 23 per cent in Europe, Middle East, and Africa (EMEA) and 82 per cent in Asia Pacific and Latin America (APLA) over the same horizon last year. Brooks’ unwavering focus on runners continues to strengthen its position on the global stage as the running category expands worldwide.
Brooks Running has posted its ninth straight quarter of YoY growth, with Q3 FY25 revenue up 17 per cent, fuelled by double-digit gains across all regions and channels.
EMEA revenue rose 23 per cent and APLA 82 per cent year-to-date.
Strong footwear demand, immersive brand activations, and product launches such as Cascadia Elite boosted performance and market share globally.
The global running market continued to grow in Q3, driven by strong demand for performance running footwear. In the US, where adult performance running footwear increased 13 per cent in Q3, the company achieved highest market share at national retail, Brooks Running said in a press release.
YTD through Q3, Brooks held three of the top six adult performance footwear styles sold at US national retail. In France and Germany, where in Q3 performance running footwear grew 9 per cent and 23 per cent, respectively, Brooks outpaced both markets with 15 per cent growth in France and 29 per cent growth in Germany.
“Our entire global team wakes up every day thinking about the runner—how they move, what they feel, the experience they desire and expect from their Brooks gear,” said Dan Sheridan, CEO of Brooks Running. “I am super proud of the way Brooks is executing, even against a backdrop of continued economic impacts and uncertainty. More people around the world are running and choosing an active lifestyle and Brooks is central to their health and wellness goals.”
In Q3, Brooks launched five footwear styles in three core performance categories—cushion, trail, and speed—fuelling a 17 per cent growth in YoY footwear revenue. The brand also previewed the all-new Cascadia Elite, a shoe that’s helped propel Brooks’ elite trail athletes to 12 first place finishes and 30 podiums this season. Core franchises continued to post gains with Adrenaline GTS up 20 per cent and Glycerin up 29 per cent while full-price products grew 21 per cent.
Through its ongoing relationship with runDisney, Brooks launched limited-edition product at the Disneyland Halloween Half Marathon Weekend in September.
From the Brooks House of Mountains at Ultra-Trail du Mont-Blanc (UTMB) in Chamonix to the Brooks Hyperion Houseboat at the TCS Sydney Marathon, Brooks brought its unique energy to the global running community in Q3 through a series of immersive brand experiences at iconic running events.
In Tokyo and Berlin, Brooks opened its signature Hyperion Houses where runners could try on new products and experience the brand in real life, added the release.
Fibre2Fashion News Desk (SG)
