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A nationwide survey conducted by CAIT and AIJGF indicates a remarkable rise in demand for gold and silver coins this year, even as the sale of jewellery shows signs of decline

Gold prices rise to Rs 1.3 lakh per 10 grams, silver to Rs 1.8 lakh per kg.
As the festival of lights draws near, markets across the country are witnessing a jubilant revival, with bustling crowds and cheerful traders marking a return of festive fervour. On the eve of Dhanteras, the most auspicious day for buying gold, silver, and utensils, trading activity in bullion markets has surged to record levels.
According to the Confederation of All India Traders (CAIT) and its jewellery wing, the All India Jewellers and Goldsmith Federation (AIJGF), gold and silver sales on Dhanteras alone are projected to exceed Rs 50,000 crore. A nationwide survey conducted by the two bodies indicates a remarkable rise in demand for gold and silver coins this year, even as the sale of jewellery shows signs of decline.
CAIT National General Secretary and Chandni Chowk MP Praveen Khandelwal, along with AIJGF National President Pankaj Arora, attributed the changing buying patterns to record-high bullion prices. They observed that both middle- and upper-income consumers are turning to coins and bars as safer, purer investment options, rather than purchasing traditional ornaments. “With gold and silver rates touching historic highs, people see bullion coins as a better hedge against inflation,” Khandelwal noted.
Gold, which traded around Rs 80,000 per 10 grams during Diwali last year, has now crossed Rs 1.3 lakh per 10 grams, a rise of nearly 60%. Silver, too, has soared from Rs 98,000 per kg to over Rs 1.8 lakh per kg, registering a 70% jump. The steep increase has prompted a strong influx of investors into bullion markets across the country.
According to estimates by CAIT and AIJGF, India’s five lakh small and large jewellers are expected to collectively sell around 25 tonnes of gold, valued at Rs 32,500 crore, and 1,000 tonnes of silver, valued at nearly Rs 18,000 crore, during the Dhanteras-Diwali period. Together, these transactions could push the total bullion trade to well over Rs 50,000 crore.
Industry leaders say the shift in consumer preference is reshaping the jewellery market. “The demand for heavy ornaments has declined, even among wedding season buyers, who now prefer lightweight designs,” Arora explained. He added that jewellers are adapting by introducing new collections of fancy jewellery and silver coins tailored to current trends.
October 17, 2025, 12:47 IST
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