US’ VF Corp sells Dickies brand to Bluestar Alliance for $600 mn

VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories, and Bluestar Alliance LLC, a leading global brand management firm, today announced they have entered into a definitive agreement for Bluestar Alliance to acquire the Dickies brand for $600 million in cash.

Dickies is an iconic American heritage brand that sits at the intersection of workwear and streetwear, with distribution in 55 countries. For over a century, it has been a cultural staple, known for its durability, authenticity, and global influence. Balancing utility and style, Dickies continues to resonate across generations, geographies, and subcultures.

VF Corporation has agreed to sell its Dickies brand to Bluestar Alliance for $600 million in cash.
The iconic workwear label, with distribution in 55 countries, will benefit from Bluestar’s consumer insights and operational expertise.
VF CEO Bracken Darrell said the deal will reduce net debt and support portfolio growth while thanking the Dickies team for their efforts.

“Since 1922, Dickies has provided hard-wearing, long-lasting and comfortable clothes, cementing its status as a storied brand in performance workwear. We have followed the brand for many years and have a deep appreciation for its history and legacy, which VF Corporation has successfully begun to rebuild over the past few years,” said Joseph Gabbay, CEO, Bluestar Alliance. “We are committed to supporting the Dickies brand’s growth by leveraging our consumer insights and operational excellence to unlock its full value for all stakeholders.”

VF’s President and Chief Executive Officer, Bracken Darrell, said, “Dickies is an iconic American workwear brand with a bright future, and I am confident that under Bluestar Alliance’s ownership, it will continue to improve and realize its significant growth potential.” Darrell continued, “As I’ve said before, we continuously evaluate our portfolio and this transaction will enable us to bring our net debt level down and will be accretive to our growth on a pro-forma basis. I want to thank the entire Dickies team for their strong commitment to transforming the brand.”

The transaction is expected to close by the end of CY2025, subject to customary closing conditions and regulatory approvals.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)