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Saiyaara star Aneet Padda has joined House of Lakmē as its new face. She represents a shift where Gen Z no longer views beauty as a mask but as a tool of expression.
Aneet Padda is the new face of Lakmē.
Lakmē, India’s pioneering beauty house, has announced Aneet Padda as its newest face, ushering in a fresh chapter that speaks directly to Gen Z’s evolving approach to beauty. With her effortless charm and natural radiance, Aneet embodies the new codes of beauty: expressive, experimental, and authentic, that resonate with a younger generation increasingly favouring skin-first, minimal-yet-impactful makeup.
For Aneet Padda, this partnership is deeply aligned with her own philosophy. “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy truly reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently,” she said.
Aneet may be a fresh face for Lakmē, but her rise in the public eye has been anything but quiet. Her breakout moment came with Saiyaara, her debut Bollywood movie that catapulted her into the spotlight and introduced her as one of Bollywood’s most promising new talents. The success not only showcased her screen presence but also her ability to connect emotionally with audiences.
It is this blend of talent, individuality, and cultural relevance that made her an ideal choice for Lakmē’s new chapter. Sunanda Khaitan, Vice President – Lakmē, shared why the brand sees Aneet as the perfect partner: “Lakmē has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving from high-coverage perfection to effortless, expressive, modern makeup that reflects how Gen Z wants to experience beauty.”
As Lakmē continues to redefine Indian beauty culture, its collaboration with Aneet reinforces the brand’s mission to champion individuality and creativity. By spotlighting a face that mirrors the aspirations of a younger generation, Lakmē isn’t just keeping pace with change; it is shaping it. With Aneet at the forefront, Lakmē promises to keep beauty authentic, wearable, and inspiring for the voices of tomorrow.
Delhi, India, India
September 13, 2025, 14:20 IST
