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Set over two floors and nearly 12,000 sq ft, the store offers a treasure trove of interiors inspiration, whether you\u2019re on the hunt for plush bedding, cosy throws, decorative touches or must-have storage solutions. There\u2019s also a mezzanine floor with Primark\u2019s popular travel offering, stocked with everything you need for your next getaway – from stylish luggage to packing cubes and travel-friendly accessories.<\/p>\n
Primark has opened its first standalone Home store in Great Britain at Manchester’s Trafford Palazzo, spanning nearly 12,000 sq ft over two floors.
\nThe store offers bedding, d\u00e9cor, storage and a mezzanine travel section.
\nThe launch featured live entertainment and voucher giveaways, while Trafford Palazzo and Market Street stores also received upgrades, marking Primark’s lifestyle push.<\/p>\n
Shoppers queuing up to be the first through the doors this morning were greeted by a live DJ, bringing the party atmosphere, and were among the first to try out the new shopping experience. The retailer\u2019s existing Trafford Palazzo store has also had a makeover, with an expanded womenswear offering, upgraded fixtures across the Health & Beauty department and a brand-new Nails beauty studio.<\/p>\n
To mark the opening, Primark is also giving six lucky Manchester shoppers the chance to win \u00a3100 shopping vouchers to spend in the new Primark Home store. The vouchers will be hidden across the city with clues revealed on the @primark.home Instagram from 9:30am today. The first eagle-eyed fans to find them can put their prize straight towards their Primark Home must-haves.<\/p>\n
Its flagship Manchester Market Street store is also set to unveil a fresh new look next month, including a new performance wear area, a makeover of its RAWR beauty studio and a pre-loved section.<\/p>\n
Ceara Doyle, Store Manager at Primark Trafford Palazzo said<\/strong><\/em>: \u201cThe buzz and excitement around this new opening has been incredible and finally getting to welcome our first customers through the door this morning was a real moment to remember. That amazing moment was only possible because of our brilliant team who have been working behind the scenes to bring the store to life \u2013 from fitting out the space, right down to the final cushion fluffs this morning. The new store truly is a dream for interiors fans, and we can\u2019t wait for people across Greater Manchester to come and explore the extensive range, be inspired by the great style on offer, and find quality, affordable pieces to treasure in their homes, now and for years to come.\u201d<\/p>\n Leandra Dwyer, Asset Manager at Peel Retail & Leisure said<\/strong><\/em>: \u201cTrafford Palazzo is fast establishing itself as the UK\u2019s leading destination for new flagship retail and leisure concepts. The launch of Great Britain\u2019s first standalone Primark Home store at Trafford Palazzo is a fantastic example of how Peel Retail & Leisure partners with major brands to create vibrant spaces where retail and leisure thrive and where consumers want to be. We are looking forward to seeing the progression of this exciting new store evolve.\u201d<\/p>\n The new opening comes as Primark’s home collection continues to thrive, with warm harvest themed decor, key icons of foxes and hedgehogs, autumnal florals and soft neutral layering set to be key trends this autumn \/ winter, as well as a new elevated feel for Halloween.<\/p>\n Alongside this, Primark has all the essentials students need to decorate their rooms as they head back to uni for the new year. Meanwhile, customers seeking a touch of luxury can also find the Primark Edit in store, a superior-quality collection, which features luxurious 500-thread count bedding for ultimate comfort, exceptionally plush towels that redefine softness, rich, intense home fragrances, and refined, lightweight ceramic tableware.<\/p>\n Primark\u2019s second Trafford Palazzo store complements existing stores across Greater Manchester and follows the successful debut of the standalone Primark Home concept in Belfast earlier this year.<\/p>\n
<\/p>\n Fibre2Fashion News Desk (RM)<\/p>\n
\n <\/p><\/div>\n\tNote: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/h6>\n