{"id":7840,"date":"2025-08-25T11:06:15","date_gmt":"2025-08-25T11:06:15","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/08\/25\/the-curse-of-sponsoring-indian-cricket\/"},"modified":"2025-08-25T11:06:15","modified_gmt":"2025-08-25T11:06:15","slug":"the-curse-of-sponsoring-indian-cricket","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/08\/25\/the-curse-of-sponsoring-indian-cricket\/","title":{"rendered":"The Curse of Sponsoring Indian Cricket"},"content":{"rendered":"


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Fantasy sports company Dream11 has stepped down as the title sponsor of the Indian cricket team. The BCCI has begun the process of finding a replacement, but a new deal is unlikely to be finalised before next month\u2019s Asia Cup. Confirming the development, BCCI secretary Devajit Saikia said the board has already started reaching out for new sponsorship bids.<\/p>\n<\/div>\n

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\"Sahara<\/figure>\n

Sahara India (2001\u20132013):<\/strong> Sahara was the Indian team\u2019s most enduring sponsor, staying for 11 years. In 2010, it renewed its agreement with BCCI until 2013, paying \u20b93.34 crore per Test, ODI, and T20I. Despite its long run, the partnership ended abruptly as the company withdrew under financial strain.<\/p>\n

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\"Star<\/figure>\n

Star India (2014\u20132017):<\/strong> Star India took over in 2014 with a four-year deal. Their bid was worth about \u20b91.92 crore per bilateral match and \u20b961 lakh per ICC tournament match. Despite the network\u2019s deep cricket connection, it exited in 2017, focusing instead on broadcasting rights rather than team sponsorship.<\/p>\n

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\"Oppo<\/figure>\n

Oppo Mobiles India (2017\u20132019):<\/strong> Oppo struck a massive five-year deal worth \u20b91,079 crore\u2014double the base price set by BCCI. The brand agreed to pay \u20b94.61 crore per bilateral game and \u20b91.51 crore per ICC game. However, Oppo reassigned the sponsorship midway, citing financial challenges.<\/p>\n

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\"Byju\u2019s<\/figure>\n

Byju\u2019s (2019\u20132023):<\/strong> Byju\u2019s took over from Oppo in 2019 by paying an additional 5% reassignment fee. The edtech company retained the deal until 2023 but pulled out as it faced its own financial and operational struggles, marking another high-profile exit from Indian cricket sponsorship.<\/p>\n

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\"Dream11<\/figure>\n

Dream11 (2023\u20132025):<\/strong> Dream11 signed a three-year deal worth \u20b9358 crore, but ended it early in 2025. Their departure adds to the growing list of sponsors unable to sustain long-term commitments with Team India, raising questions about the challenges of associating with cricket at the highest level.<\/p>\n

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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Fantasy sports company Dream11 has stepped down as the title sponsor of the Indian cricket team. The BCCI has begun the process of finding a replacement, but a new deal is unlikely to be finalised before next month\u2019s Asia Cup. Confirming the development, BCCI secretary Devajit Saikia said the board has already started reaching out…<\/p>\n","protected":false},"author":1,"featured_media":7841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-7840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cricket"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/7840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=7840"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/7840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/7841"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=7840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=7840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=7840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}