{"id":7204,"date":"2025-08-22T15:55:03","date_gmt":"2025-08-22T15:55:03","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/08\/22\/gen-z-fuels-global-vintage-revival-reveals-pinterest-fall-trend-report-lifestyle-news\/"},"modified":"2025-08-22T15:55:03","modified_gmt":"2025-08-22T15:55:03","slug":"gen-z-fuels-global-vintage-revival-reveals-pinterest-fall-trend-report-lifestyle-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/08\/22\/gen-z-fuels-global-vintage-revival-reveals-pinterest-fall-trend-report-lifestyle-news\/","title":{"rendered":"Gen Z Fuels Global Vintage Revival, Reveals Pinterest Fall Trend Report | Lifestyle News"},"content":{"rendered":"


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Pinterest\u2019s Fall Trend Report shows Gen Z driving a global thrift revival, with vintage style, decor, and fashion soaring as secondhand becomes first choice.<\/h2>\n
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Vintage style extends to home decor and fashion.<\/p>\n<\/figure>\n

This fall, vintage secures its place as a wardrobe staple. Pinterest\u2019s new Fall Trend Report reveals a major style shift sweeping the globe: searches for thrift-related ideas are soaring, driven largely by Gen Z users reimagining how they shop, style, and decorate. Whether it\u2019s a dream thrift find or a retro kitchen upgrade, Pinners are proving that secondhand is not second-best.<\/p>\n

As the leading destination for fall trends and inspiration, Pinterest empowers people to personalise their style, home, and life with what\u2019s next \u2014 and right now, that means embracing thrifting like never before. Gen Z momentum on Pinterest continues to grow, with this generation now representing more than 50% of global monthly active users \u2014 making Pinterest a go-to platform for the next generation to get inspired, curate, and shop.<\/p>\n

Across the globe, Gen Z is fueling this movement. On Pinterest, searches for \u201cdream thrift finds” have skyrocketed by 550% among this demographic, while \u201cvintage fall aesthetic<\/a>” is up 1,074%. And their thrifting habits extend beyond the wardrobe \u2013 searches for \u201cthrifted kitchen” have also climbed 1,012% and \u201cthrifted decor” is up 283%, showing that the vintage style is making its way into every corner of the home.<\/p>\n

Gen Z men are also stepping up their vintage game. Searches for \u201cmen thrift outfits” have grown by 31% globally, and interest in \u201cvintage watch for men” has jumped 65%, proving the appeal of unique finds resonates across styles and genders.<\/p>\n

The thrift revival presents a strategic, creative and commercial opportunity for fashion retailers in the months to come. And it\u2019s not just fashion \u2014 with searches for home-related thrift inspiration on the rise, the secondhand movement now spans furniture, interiors, and home appliances. Brands can ride this wave by offering vintage-inspired collections, sparking upcycling ideas, or launching resale and donation programs that help consumers give pre-loved items a second life.<\/p>\n

This global momentum is mirrored across APAC, where thrift-related searches continue to climb in key markets. In India, searches are up 127% year-over-year, while Japan has seen a 55% increase. Korea recorded 31% growth, and Singapore is up 33%, underscoring the region\u2019s growing appetite for unique, secondhand finds. These four markets combined saw a significant year-over-year rise in thrift searches such as \u201cthrift flips” (486%) and \u201cthrift finds” (93%). Vintage-related terms also saw a consolidated increase through searches such as \u201cdreamy aesthetic vintage” (580%), \u201cvintage style outfits” (109%) and \u201cretro vintage outfits” (100%).<\/p>\n

\u201cWhat we\u2019re seeing in APAC is more than just a fashion trend; it\u2019s a mindset shift,” says Ayumi Nakajima, Senior Director, Content Partnerships, APAC for Pinterest. \u201cGen Z are embracing thrifting not only for its style potential but for its creativity, sustainability, and individuality. On Pinterest, they can visually explore endless ideas, curate boards with their favourite finds and turn inspiration into action through product Pins. By analysing billions of data points and through our visual search technology, Pinterest can spot emerging trends before they go mainstream \u2013 helping brands stay ahead of Gen Z\u2019s evolving tastes. For our users, it\u2019s the place to discover one-of-a-kind finds and unique inspiration from around the world.”<\/p>\n

Pinterest delivers personalised inspiration that\u2019s perfect for thrifting. Across APAC, Gen Z are turning to the platform to find, plan, and shop for the best in vintage and secondhand, uncovering fresh ways to express their individuality in a sea of sameness.<\/p>\n

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Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, relationshi… Read More<\/span><\/p>\n<\/div>\n<\/div>\n

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