{"id":7061,"date":"2025-08-22T04:07:28","date_gmt":"2025-08-22T04:07:28","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2025\/08\/22\/chinas-sportswear-giants-are-winning-the-home-game\/"},"modified":"2025-08-22T04:07:28","modified_gmt":"2025-08-22T04:07:28","slug":"chinas-sportswear-giants-are-winning-the-home-game","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/08\/22\/chinas-sportswear-giants-are-winning-the-home-game\/","title":{"rendered":"China\u2019s sportswear giants are winning the home game"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/304\/shutterstock-2089563472_316257.jpg\" \/><br \/>The rise of \u2018guochao\u2019\u2014national-pride styling in China\u2014has only intensified.<br \/>\nAdidas and Nike will face new challenges in the country, given current trade relations.<br \/>\nExposure to the American consumer remains limited for the Chinese brands, so they face manageable tariff risks.<br \/>\nLong game is to deepen loyalty at home and eventually credibly translate it abroad.<br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/china-s-sportswear-giants-are-winning-the-home-game-304669-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of \u2018guochao\u2019\u2014national-pride styling in China\u2014has only intensified. Adidas and Nike will face new challenges in the country, given current trade relations. Exposure to the American consumer remains limited for the Chinese brands, so they face manageable tariff risks. Long game is to deepen loyalty at home and eventually credibly translate it abroad. Source&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/7061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=7061"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/7061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/7062"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=7061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=7061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=7061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}