{"id":5948,"date":"2025-08-17T22:20:04","date_gmt":"2025-08-17T22:20:04","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/08\/17\/the-future-of-fashion-tech-in-india-and-what-the-world-often-misses-about-its-aesthetic-lifestyle-news\/"},"modified":"2025-08-17T22:20:04","modified_gmt":"2025-08-17T22:20:04","slug":"the-future-of-fashion-tech-in-india-and-what-the-world-often-misses-about-its-aesthetic-lifestyle-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/08\/17\/the-future-of-fashion-tech-in-india-and-what-the-world-often-misses-about-its-aesthetic-lifestyle-news\/","title":{"rendered":"The Future Of Fashion-Tech In India And What The World Often Misses About Its Aesthetic | Lifestyle News"},"content":{"rendered":"


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India’s growing appetite for premium, aspirational fashion and its deep-rooted craft traditions create a unique context, one that artificial intelligence (AI) is poised to amplify<\/h2>\n
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As AI accelerates discovery, customisation, and connection, the fashion-tech ecosystem in India may not just reshape how Indians shop, but also how the world sees Indian fashion itself, innovative, influential, and integral to the future of style<\/p>\n<\/figure>\n

In an era where fashion and technology are increasingly entwined, India stands at the cusp of a transformation that blends heritage with hyper-modern innovation. The country\u2019s growing appetite for premium, aspirational fashion and its deep-rooted craft traditions create a unique context, one that artificial intelligence (AI) is poised to both amplify and redefine.<\/p>\n

Puja Goyal Sarvaiya, founder, The Chic Indian, observes that fashion consumers today face an overwhelming online marketplace. \u201cWe are living in an ephemeral world where shopping online feels confusing and overwhelming with millions of options to choose from,” she notes. Here, AI\u2019s role is crucial not just as a tool, but as a bridge between individual taste and endless choices. From natural language chats that decode customer intent to systems that optimise product data, AI can power conversations around sizing, styling, deliveries, and customisations, while offering emotionally intelligent responses that mimic human warmth.<\/p>\n

Sarvaiya points out that immersive try-ons and personalised digital experiences are no longer distant concepts but fast becoming mainstream. \u201cThe future is heavily reliant on AI,” she says, highlighting the promise of real-time virtual try-ons, hyper-personalised interfaces, interactive fashion matchmakers, and moodboards that evolve with a customer\u2019s journey. \u201cAI is the growth catalyst and an enabler of how Indian fashion is discovered both domestically and overseas.”<\/p>\n

This technological momentum also sparks a deeper reflection on India\u2019s aesthetic presence in global fashion. While Indian motifs, textiles, and techniques frequently appear on international runways, Sarvaiya argues that their origins often go unacknowledged. \u201cDue to collapse of originality, international fashion is drawing heavily from Indian craftsmanship, colonising and often missing the memo that it isn\u2019t ethnic wear, \u2018prints\u2019 or festival wear, rebranded to suit the world better,” she remarks, citing Kolhapuri chappals as a recent example. For her, Indian design is not about token motifs, it\u2019s the embroidery, silhouettes, and techniques woven into global wardrobes, shaping everyday fashion far beyond borders.<\/p>\n

Echoing this sentiment, fashion stylist Nishtha Parwani adds that AI will be one of the most powerful forces shaping the industry\u2019s future, particularly in India. \u201cEven today, its capabilities are nuanced and highly advanced and they\u2019re only going to evolve. In the long run, those who learn to integrate AI seamlessly into their creative and business processes will hold a distinct advantage.”<\/p>\n

At the same time, Parwani critiques the way Indian fashion is often framed by international platforms. \u201cI\u2019ve often felt they lean into a very stereotypical \u2018diaspora\u2019 lens\u2014heavy henna-inspired motifs, ornate details, or Indian textiles showcased in an overly \u2018Indie\u2019 way. While these are integral parts of our heritage, India is also modern, innovative, and forward-looking.” She points to a new wave of homegrown brands such as Kartik Research, Margn, and Harago that are reshaping perceptions with designs that merge heritage with contemporary relevance. \u201cIt\u2019s time the world recognised that Indian fashion isn\u2019t just about preserving age-old techniques, it\u2019s also about pushing boundaries, embracing technology, and shaping a bold, modern vision of India.”<\/p>\n

Together, their perspectives underscore a dual reality: India is simultaneously redefining consumer experiences through technology while demanding recognition for the global impact of its craft. As AI accelerates discovery, customisation, and connection, the fashion-tech ecosystem in India may not just reshape how Indians shop, but also how the world sees Indian fashion itself, innovative, influential, and integral to the future of style.<\/p>\n

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Swati Chaturvedi<\/a><\/p>\n

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More<\/span><\/p>\n<\/div>\n<\/div>\n

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More<\/span><\/p>\n<\/div>\n<\/div>\n

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Last Updated:August 17, 2025, 12:13 IST India’s growing appetite for premium, aspirational fashion and its deep-rooted craft traditions create a unique context, one that artificial intelligence (AI) is poised to amplify As AI accelerates discovery, customisation, and connection, the fashion-tech ecosystem in India may not just reshape how Indians shop, but also how the world…<\/p>\n","protected":false},"author":1,"featured_media":5949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/5948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=5948"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/5948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/5949"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=5948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=5948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=5948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}