{"id":5939,"date":"2025-08-17T20:59:16","date_gmt":"2025-08-17T20:59:16","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2025\/08\/17\/tv-ads-to-cost-rs-16-lakh-10-second-for-india-matches-in-asia-cup-2025-report-cricket-news\/"},"modified":"2025-08-17T20:59:16","modified_gmt":"2025-08-17T20:59:16","slug":"tv-ads-to-cost-rs-16-lakh-10-second-for-india-matches-in-asia-cup-2025-report-cricket-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/08\/17\/tv-ads-to-cost-rs-16-lakh-10-second-for-india-matches-in-asia-cup-2025-report-cricket-news\/","title":{"rendered":"TV Ads To Cost Rs 16 Lakh\/10 Second For India Matches In Asia Cup 2025: Report | Cricket News"},"content":{"rendered":"


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Last Updated:<\/span>

India will face Pakistan in the high-voltage Asia Cup 2025 Group A match on September 14 in Dubai.<\/h2>\n
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India will face Pakistan in Asia Cup 2025 Group A match on September 14 in Dubai. (Picture Credit: PTI)<\/p>\n<\/figure>\n

Indian men\u2019s cricket team will face arch-rivals Pakistan in the Group A match of the Asia Cup 2025 on September 14. The high-voltage match is scheduled to take place at Dubai International Cricket Stadium. In India, the live telecast and streaming rights of Asia Cup 2025 are with Sony Sports Network and according to a report in Economic Times, the ad inventory for India\u2019s Asia Cup 2025 matches has been priced at Rs 14-16 lakh per 10-second slot.<\/p>\n

As per the ad card rate issued to advertisers by official media rights holder Sony Pictures Networks India (SPNI), a 10-second ad on TV during India-Pakistan match will cost Rs 16 lakh.<\/p>\n

Ad packages on TV<\/strong><\/p>\n

\u2022 Co-presenting sponsorship: \u20b918 crore<\/p>\n

\u2022 Associate sponsorship: \u20b913 crore<\/p>\n

\u2022 Spot-buy package (all India and non-India games): \u20b916 lakh per 10 seconds, or \u20b94.48 crore<\/p>\n

Digital deals on Sony LIV<\/strong><\/p>\n

\u2022 Co-presenting and highlights partner: \u20b930 crore each<\/p>\n

\u2022 Co-powered-by package: \u20b918 crore<\/p>\n

\u2022 30 % of all digital ads are reserved for India matches<\/p>\n

Ad rates by format<\/strong><\/p>\n

\u2022 Pre-rolls: \u20b9275 per 10 seconds (\u20b9500 for India games; \u20b9750 for India-Pakistan)<\/p>\n

\u2022 Mid-rolls: \u20b9225 (\u20b9400 for India games; \u20b9600 for India-Pakistan)<\/p>\n

\u2022 Connected TV ads: \u20b9450 (\u20b9800 for India games; \u20b91,200 for India-Pakistan)<\/p>\n

The matches in the Asia Cup 2025, which is set to run from September 9 to 28, will be played in the T20I format.\u00a0Dubai and Abu Dhabi will host the 19 matches between eight teams.<\/p>\n

Dubai International Cricket Stadium in Dubai will host the high-voltage India vs Pakistan Asia Cup 2025 match on Sunday, September 14.<\/p>\n

India\u2019s first Group A match of the Asia Cup 2025 against the United Arab Emirates is also scheduled to take place in Dubai on September 10, and the last group stage fixture against Oman will be played in Abu Dhabi on September 19.<\/p>\n

One Super Fours match (on September 22 between A2 and B1) will also take place in Abu Dhabi, whereas the remaining five Super Fours matches and the final (on September 28) are scheduled in Dubai.<\/p>\n

Five out of six Group B and two Group A matches (UAE vs Oman and India vs Oman) will take place in Abu Dubai.<\/p>\n

Asia Cup 2025 schedule<\/strong><\/p>\n

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\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
DATE<\/strong><\/td>\nDAY<\/strong><\/td>\nGROUP<\/strong><\/td>\nTEAM 1<\/strong><\/td>\nTEAM 2<\/strong><\/td>\nVENUE<\/strong><\/td>\n<\/tr>\n
September 9<\/td>\nTuesday<\/td>\nB<\/td>\nAfghanistan<\/td>\nHong Kong<\/td>\nAbu Dhabi<\/td>\n<\/tr>\n
September 10<\/td>\nWednesday<\/td>\nA<\/td>\nIndia<\/td>\nUAE<\/td>\nDubai<\/td>\n<\/tr>\n
September 11<\/td>\nThursday<\/td>\nB<\/td>\nBangladesh<\/td>\nHong Kong<\/td>\nAbu Dhabi<\/td>\n<\/tr>\n
September 12<\/td>\nFriday<\/td>\nA<\/td>\nPakistan<\/td>\nOman<\/td>\nDubai<\/td>\n<\/tr>\n
September 13<\/td>\nSaturday<\/td>\nB<\/td>\nBangladesh<\/td>\nSri Lanka<\/td>\nAbu Dhabi<\/td>\n<\/tr>\n
September 14<\/td>\nSunday<\/td>\nA<\/td>\nIndia<\/td>\nPakistan<\/td>\nDubai<\/td>\n<\/tr>\n
September 15<\/td>\nMonday<\/td>\nA<\/td>\nUAE<\/td>\nOman<\/td>\nAbu Dhabi<\/td>\n<\/tr>\n
September 15<\/td>\nMonday<\/td>\nB<\/td>\nSri Lanka<\/td>\nHong Kong<\/td>\nDubai<\/td>\n<\/tr>\n
September 16<\/td>\nTuesday<\/td>\nB<\/td>\nBangladesh<\/td>\nAfghanistan<\/td>\nAbu Dhabi<\/td>\n<\/tr>\n
September 17<\/td>\nWednesday<\/td>\nA<\/td>\nPakistan<\/td>\nUAE<\/td>\nDubai<\/td>\n<\/tr>\n
September 18<\/td>\nThursday<\/td>\nB<\/td>\nSri Lanka<\/td>\nAfghanistan<\/td>\nAbu Dhabi<\/td>\n<\/tr>\n
September 19<\/td>\nFriday<\/td>\nA<\/td>\nIndia<\/td>\nOman<\/td>\nAbu Dhabi<\/td>\n<\/tr>\n
September 20<\/td>\nSaturday<\/td>\nSuper Fours<\/td>\nB1<\/td>\nB2<\/td>\nDubai<\/td>\n<\/tr>\n
September 21<\/td>\nSunday<\/td>\nSuper Fours<\/td>\nA1<\/td>\nA2<\/td>\nDubai<\/td>\n<\/tr>\n
September 23<\/td>\nTuesday<\/td>\nSuper Fours<\/td>\nA2<\/td>\nB1<\/td>\nAbu Dhabi<\/td>\n<\/tr>\n
September 24<\/td>\nWednesday<\/td>\nSuper Fours<\/td>\nA1<\/td>\nB2<\/td>\nDubai<\/td>\n<\/tr>\n
September 25<\/td>\nThursday<\/td>\nSuper Fours<\/td>\nA2<\/td>\nB2<\/td>\nDubai<\/td>\n<\/tr>\n
September 26<\/td>\nSunday<\/td>\nSuper Fours<\/td>\nA1<\/td>\nB1<\/td>\nDubai<\/td>\n<\/tr>\n
September 28<\/td>\nTuesday<\/td>\nFinal<\/td>\n\n\nDubai<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

In the Asia Cup 2025, India, Pakistan, UAE, and Oman are part of Group A, and Sri Lanka, Bangladesh, Afghanistan, and Hong Kong are part of Group B. The top two teams from each group will qualify for the Super Fours.<\/p>\n

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Last Updated:August 17, 2025, 22:58 IST India will face Pakistan in the high-voltage Asia Cup 2025 Group A match on September 14 in Dubai. India will face Pakistan in Asia Cup 2025 Group A match on September 14 in Dubai. (Picture Credit: PTI) Indian men\u2019s cricket team will face arch-rivals Pakistan in the Group A…<\/p>\n","protected":false},"author":1,"featured_media":5940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-5939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cricket"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/5939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=5939"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/5939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/5940"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=5939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=5939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=5939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}