{"id":31540,"date":"2026-11-11T13:21:12","date_gmt":"2026-11-11T13:21:12","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2026\/11\/11\/under-armour-bets-on-football-cleats-and-tech-helix-to-reset-its-brand\/"},"modified":"2026-11-11T13:21:12","modified_gmt":"2026-11-11T13:21:12","slug":"under-armour-bets-on-football-cleats-and-tech-helix-to-reset-its-brand","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/11\/11\/under-armour-bets-on-football-cleats-and-tech-helix-to-reset-its-brand\/","title":{"rendered":"Under Armour bets on Football cleats and Tech Helix to reset its brand"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/314\/86fc7dd4-190d-4007-bd41-c016870e449c_326507.jpg\" \/><\/p>\n<div id=\"\">\n<p>Under Armour is sharpening its product offering and strengthening brand execution amid a challenging sportswear market while also focusing on improving full-price sales, profitability, and consumer demand.<\/p>\n<p>The company\u2019s second-quarter performance reflects continued sales pressure across regions and product categories, while its transformation strategy centres on simplifying operations, investing in product innovation, and marketing.<\/p>\n<p>Under Armour is directing resources towards its strongest franchises and athlete-focused products like HeatGear and Football cleats as it works to improve its brand positioning and financial performance.<\/p>\n<p>&#13;\n        <ph name=\"Courtsey\"\/>&#13;\n    <\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/under-armour-bets-on-football-cleats-and-tech-helix-to-reset-its-brand-314930-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under Armour is sharpening its product offering and strengthening brand execution amid a challenging sportswear market while also focusing on improving full-price sales, profitability, and consumer demand. The company\u2019s second-quarter performance reflects continued sales pressure across regions and product categories, while its transformation strategy centres on simplifying operations, investing in product innovation, and marketing. Under&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-31540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/31540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=31540"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/31540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/31541"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=31540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=31540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=31540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}