{"id":31274,"date":"2026-10-22T06:09:53","date_gmt":"2026-10-22T06:09:53","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2026\/10\/22\/from-online-hype-to-profit-why-indias-apparel-brands-need-stores\/"},"modified":"2026-10-22T06:09:53","modified_gmt":"2026-10-22T06:09:53","slug":"from-online-hype-to-profit-why-indias-apparel-brands-need-stores","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/10\/22\/from-online-hype-to-profit-why-indias-apparel-brands-need-stores\/","title":{"rendered":"From online hype to profit: Why India&#8217;s apparel brands need stores"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/314\/indian-woman-browsing-kurtas-on-a-tablet_325992.jpg\" \/><\/p>\n<div id=\"\">\n<p>You open a shopping app to buy one kurta. Hours of scrolling later, your cart has a handful of brands in it, and you have not visited a single brand\u2019s own website. That small shopping habit reflects a much bigger challenge for India\u2019s direct-to-consumer (D<span class=\"startxt\">*<\/span>C) apparel brands.<\/p>\n<p>While online shopping gives them access to consumers across the country, most apparel purchases still happen offline, and much of the online market is controlled by marketplaces rather than individual brands.<\/p>\n<p>A consumer study by the Clothing Manufacturers Association of India (CMAI) and research firm <span class=\"startxt\">*<\/span>Lattice showed that online is a small slice of India\u2019s apparel sales, and most of it goes to marketplaces. Brand-owned websites share just a fifth of that online pie.<\/p>\n<p>&#13;\n        <ph name=\"Courtsey\"\/>&#13;\n    <\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/from-online-hype-to-profit-why-india-s-apparel-brands-need-stores-314415-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You open a shopping app to buy one kurta. Hours of scrolling later, your cart has a handful of brands in it, and you have not visited a single brand\u2019s own website. That small shopping habit reflects a much bigger challenge for India\u2019s direct-to-consumer (D*C) apparel brands. While online shopping gives them access to consumers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-31274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/31274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=31274"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/31274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/31275"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=31274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=31274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=31274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}