{"id":31247,"date":"2026-10-19T13:04:52","date_gmt":"2026-10-19T13:04:52","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/10\/19\/indias-athleisure-trend-is-growing-but-sportswear-is-just-1\/"},"modified":"2026-10-19T13:04:52","modified_gmt":"2026-10-19T13:04:52","slug":"indias-athleisure-trend-is-growing-but-sportswear-is-just-1","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/10\/19\/indias-athleisure-trend-is-growing-but-sportswear-is-just-1\/","title":{"rendered":"India&#8217;s athleisure trend is growing, but sportswear is just 1%"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/314\/94dcc2bd-d201-4601-912e-c169c073d241_325946.jpg\" \/><\/p>\n<div id=\"\">\n<p>Joggers at the airport. Track pants at brunch. Sneakers with absolutely everything. If brand pitches are to be believed, India has officially broken up with jeans. Then the actual data walks in and asks for receipts.<\/p>\n<p>That data comes from a consumer study by the Clothing Manufacturers Association of India (CMAI) and research firm <span class=\"startxt\">*<\/span>Lattice. It sizes India\u2019s apparel market at $<span class=\"startxt\">*<\/span><span class=\"startxt\">*<\/span>.<span class=\"startxt\">*<\/span> billion in <span class=\"startxt\">*<\/span><span class=\"startxt\">*<\/span><span class=\"startxt\">*<\/span><span class=\"startxt\">*<\/span> and hands sportswear roughly <span class=\"startxt\">*<\/span> per cent of it.<\/p>\n<p>CMAI\u2019s own report flags athleisure as a key growth segment for menswear, yet the numbers stay small. The study counts track pants, gym and yoga wear suits and lowers as sportswear, whilst T-shirts sit under casualwear.<\/p>\n<p>&#13;\n        <ph name=\"Courtsey\"\/>&#13;\n    <\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/india-s-athleisure-trend-is-growing-but-sportswear-is-just-1--314369-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joggers at the airport. Track pants at brunch. Sneakers with absolutely everything. If brand pitches are to be believed, India has officially broken up with jeans. Then the actual data walks in and asks for receipts. That data comes from a consumer study by the Clothing Manufacturers Association of India (CMAI) and research firm *Lattice&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":31248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-31247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/31247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=31247"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/31247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/31248"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=31247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=31247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=31247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}