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Mr. Olsson has worked closely with DXL since September 2025 in a consulting capacity, providing him with a strong understanding of the Company’s business, customer and growth opportunities. In this newly created role, Mr. Olsson will be responsible for accelerating DXL’s integrated-commerce growth strategy. He will oversee the direct businesses, retail stores, merchandising, planning, global sourcing and brand strategy, with a focus on bolstering DXL’s leadership position in the big + tall men’s apparel market.<\/p>\n
Destination XL Group, Inc., a leading specialty retailer of Big + Tall men’s clothing, has appointed James E. ‘Jimmy’ Olsson as executive vice president and chief growth officer.
\nOlsson, who has consulted for DXL since September 2025, will oversee integrated-commerce growth, direct businesses, retail, merchandising, and brand strategy to strengthen the company’s leadership in the market. <\/p>\n
“Jimmy brings a rare combination of entrepreneurial vision, merchant instinct and proven omnichannel leadership,” said Lionel Conacher, Chairman and Interim Chief Executive Officer<\/strong><\/em>. “His experience building brands, driving growth and leading teams across merchandising, stores, digital and supply chain makes him exceptionally well suited to help shape DXL’s next chapter. Jimmy understands how to put the customer at the center of the business, and I am excited to partner with him to build on our positive momentum and unlock new opportunities for growth.”<\/p>\n “DXL has built a distinctive brand, a loyal customer base and an important leadership position in a market with meaningful opportunity ahead,” said Mr. Olsson<\/strong><\/em>. “I am honored to join the team and look forward to working across the organization to accelerate our strategy, strengthen the customer experience and bring even greater energy and innovation to how we serve the big + tall customer.”<\/p>\n Mr. Olsson has more than two decades of senior executive, growth and merchandising leadership across high-profile apparel and retail brands. Prior to joining DXL, he advised Outerknown, LLC, including serving as its chief growth officer and served as chief growth officer and general manager, on a full-time advisory basis, at Tommy John, Inc., where he spearheaded revenue growth and omnichannel expansion strategies.<\/p>\n Previously, Mr. Olsson was chief executive officer and co-founder of Todd Snyder, leading the business from inception through its acquisition by American Eagle Outfitters, Inc. Earlier in his career, Mr. Olsson was an officer at Walmart, Inc., served as president and chief executive officer of Rip Curl North America, and held senior merchandising and leadership roles at Coach, Inc., American Eagle Outfitters, Inc. and Gap Inc.<\/p>\n Mr. Olsson holds a Bachelor of Science degree in Finance from the University of Massachusetts.<\/p>\n
<\/p>\n Fibre2Fashion News Desk<\/p>\n
\n <\/p><\/div>\n\tNote: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/span><\/h6>\n