{"id":30684,"date":"2026-08-27T09:46:51","date_gmt":"2026-08-27T09:46:51","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/08\/27\/skechers-is-now-the-second-largest-footwear-brand-in-us\/"},"modified":"2026-08-27T09:46:51","modified_gmt":"2026-08-27T09:46:51","slug":"skechers-is-now-the-second-largest-footwear-brand-in-us","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/08\/27\/skechers-is-now-the-second-largest-footwear-brand-in-us\/","title":{"rendered":"Skechers is now the second-largest footwear brand in US"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/313\/shutterstock-2586514447_324595.jpg\" \/><\/p>\n<div id=\"\">Skechers, Where Comfort is a Technology, is now the second largest footwear brand in units sold in the United States. The Company&#8217;s escalated position can be attributed to Skechers&#8217; strength across multiple areas of its business, including its ability to deliver high-quality, affordable footwear that meets the needs of consumers of all ages; its innovative technical performance products across many sports; and the broad acceptance of its popular comfort features like Hands Free Slip-ins.<\/p>\n<p>&#8220;For more than three decades, Skechers has created footwear for people from all walks of life, from families preparing for work and school to athletes competing on the world&#8217;s biggest stages,&#8221; said <em><strong>Michael Greenberg, president of Skechers<\/strong><\/em>. &#8220;Our goal has always been to create innovative, comfortable products that meet consumers&#8217; needs.&#8221;<\/p>\n<p>Skechers is now the second-largest footwear brand by units sold in the US, driven by affordable comfort, work, kids&#8217; and performance styles. &#13;<br \/>\nThe gain raises competition across US casual, fashion and sport footwear ranges, supported by comfort technologies and athlete-led visibility. &#13;<br \/>\nThe brand sells through 700-plus US stores, its web shop and retail partners, relevant to footwear sourcing teams.<\/p>\n<p>Known for its diverse assortment of footwear, apparel and accessories, Skechers offers an array of casual, fashion, work, and kids&#8217; styles, along with technical performance collections for running, golf, basketball, pickleball, soccer, and more. Innovations include Skechers Cozy Fit Technology, Skechers Glide-Step Technology, Skechers Hyper Burst Pro Technology, Skechers Performance FitKnit Technology, Skechers Arch Fit Technology, Skechers Max Cushioning Technology and Skechers Air-Cooled Memory Foam Technology.<\/p>\n<p>An aggressive advertiser known for its motto &#8220;unseen, untold, unsold,&#8221; Skechers drives brand awareness to its product and comfort technologies through its team of celebrities and celebrated icons-from Sofia Vergara to world-class athletes.<\/p>\n<p>In recent years, Skechers&#8217; elite athlete roster has grown in size and prestige-leading to momentous events like OG Anunoby&#8217;s game-winning tip-in at this year&#8217;s NBA Finals; Harry Kane becoming England&#8217;s all-time leading scorer in World Cup history at the 2026 tournament in the United States; Matt Fitzpatrick and Brooke Henderson&#8217;s major championship wins; Jackie Young&#8217;s third WNBA Championship win; and the Company&#8217;s new partnership with the WNBA-all of which have amplified awareness of Skechers as a serious contender in the sport space, building credibility and creating a halo effect across the brand&#8217;s many categories.<\/p>\n<p>In the United States, consumers can purchase Skechers at more than 700 Skechers-branded stores including locations in high-traffic areas like Times Square, community stores nationwide and an immersive performance-focused World of Sports experience in Miami; its own web shop; and a vast network of leading retail partners.<\/p>\n<h6>\t<span data-teams=\"true\"><span style=\"font-size: inherit;\">Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/span><\/span><\/h6>\n<p>&#13;<\/p>\n<p class=\"text-right f2fdesk\">Fibre2Fashion News Desk<\/p>\n<p>&#13;\n    <\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/skechers-is-now-the-second-largest-footwear-brand-in-us-313018-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skechers, Where Comfort is a Technology, is now the second largest footwear brand in units sold in the United States. The Company&#8217;s escalated position can be attributed to Skechers&#8217; strength across multiple areas of its business, including its ability to deliver high-quality, affordable footwear that meets the needs of consumers of all ages; its innovative&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-30684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/30684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=30684"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/30684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/30685"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=30684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=30684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=30684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}