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As San Francisco Ballet\u2019s Official Athletic Apparel Partner, Athleta will bring its performance heritage to life through authentic storytelling that captures the craft, strength, and artistry of company dancers outfitted in Athleta product. The first expression of the partnership will be a social content series that launches across Athleta\u2019s channels, featuring San Francisco Ballet principal dancers Madeline Woo and Nikisha Fogo.<\/p>\n
Athleta is San Francisco Ballet’s official athletic apparel partner, linking women’s performance apparel with dance storytelling.
\nA social series will feature principal dancers Madeline Woo and Nikisha Fogo in Athleta product across its channels.
\nSupport for scholarships, school outreach and free Bay Area workshops expands movement access for women and girls; the first workshop is in September.<\/p>\n
The partnership between the Bay Area-born brands will put community at center stage, with programming designed to connect through dance, advance equity through access, and engage the next generation. Rooted in Athleta’s belief that every woman deserves the opportunity to define strength on her own terms, the partnership will create more opportunities for women and girls to experience the transformative power of movement through community programming and expanded access to dance.<\/p>\n
Athleta will support SF Ballet’s Swanson Community Scholarship Fund, an initiative that provides approximately 100 local elementary students with free, year-round access to world-class ballet training at San Francisco Ballet School. Scholarship recipients are identified through the Dance in Schools and Communities (DISC) program, which reaches roughly 2,500 San Francisco Unified School District (SFUSD) students annually. Additionally, Athleta and SF Ballet will offer quarterly dance workshops that will be made available at no cost to Bay Area women and girls, providing an entry point to this important art form; the first community workshop will be hosted this September.<\/p>\n
The partnership reflects both Athleta\u2019s commitment to empowering women and girls, and Gap Inc.’s commitment to supporting and uplifting the San Francisco arts community.<\/p>\n
“We know that movement is more than physical; it has the power to shape lives and move communities forward,” said Maggie Gauger, CEO, Athleta.<\/strong><\/em> “We’re proud to partner with San Francisco Ballet to create more opportunities for women and girls to discover the confidence, connection, and sense of possibility that movement can unlock.”<\/p>\n “The performing arts bring people together, spark imagination, and enrich communities. SF Ballet’s exciting partnership with Athleta reflects that same spirit\u2014bringing the art of dance into the heart of our local community and creating new spaces for connection, creativity, and shared experience,” said Tamara Rojo, San Francisco Ballet Artistic Director.<\/strong><\/em><\/p>\n
<\/p>\n Fibre2Fashion News Desk (MS)<\/p>\n
\n <\/p><\/div>\n\tNote: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/span><\/h6>\n