\n
![](\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/312\/shutterstock-2549126399-1-_323653.jpg\")
<\/p>\n
\n<\/p>\n
Stefano Caroti, president and chief executive officer of Deckers Brands, <\/em><\/strong>said the company achieved a strong start to the fiscal year, crossing $1 billion in quarterly revenue for the first time, supported by the continued strength of HOKA and UGG brands.<\/p>\n Deckers Brands reported Q1 FY27 revenue of $1.02 billion, up 5.7 per cent, driven by HOKA and UGG brand growth.
Diluted EPS increased to $0.94 from $0.93, while operating income declined to $155.3 million from $165.3 million due to higher selling, general and administrative expenses. Gross margin improved to 56.4 per cent from 55.8 per cent, Deckers Brands said in a press release.<\/p>\n HOKA brand sales increased 7.7 per cent to $703.5 million, supported by strong global demand and product innovation. UGG revenue rose 4.9 per cent to $278 million, while sales from other brands declined 18.1 per cent to $37.9 million, partly due to the phase-out of Koolaburra standalone operations.<\/p>\n \u201cAs we build deeper connections with consumers across geographies and channels, we remain focused on advancing our premium brands and executing with discipline against our long-term strategies,\u201d added Caroti.<\/p>\n The direct-to-consumer (DTC) channel remained a key growth driver, with sales increasing 13 per cent to $352.8 million and comparable DTC sales rising 6.8 per cent. Wholesale revenue grew 2.2 per cent to $666.7 million.<\/p>\n International sales increased 8.4 per cent to $502.1 million, while domestic sales rose 3.2 per cent to $517.4 million. Deckers ended the quarter with cash and cash equivalents of $1.60 billion, inventory of $807.6 million and no outstanding borrowings.<\/p>\n During Q1 FY27, Deckers repurchased around 3.3 million shares worth $338.2 million at an average price of $103.79 per share. The company had approximately $4.7 billion remaining under its share repurchase authorisation as of June 30, 2026.<\/p>\n For FY27, Deckers maintained its revenue outlook at $5.86-5.91 billion. HOKA sales are expected to grow at a low double-digit rate, while UGG revenue is projected to increase at a mid-single-digit rate. Gross margin is expected to be slightly above 56.5 per cent, with operating margin projected above 21.5 per cent.<\/p>\n
<\/p>\n Fibre2Fashion News Desk (SG) <\/p>\n
\n <\/p><\/div>\n
\nHOKA sales rose 7.7 per cent to $703.5 million, while UGG increased 4.9 per cent to $278 million.
\nDTC sales grew 13 per cent, and the company raised FY27 EPS guidance to $7.35-$7.50 while maintaining revenue outlook of $5.86-5.91 billion. <\/p>\n\tHOKA and UGG drive brand growth<\/strong><\/h3>\n
\tDeckers raises FY27 EPS outlook<\/strong><\/h3>\n