{"id":30068,"date":"2026-07-09T12:58:19","date_gmt":"2026-07-09T12:58:19","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/07\/09\/us-authentic-names-experience-group-as-lees-europe-partner\/"},"modified":"2026-07-09T12:58:19","modified_gmt":"2026-07-09T12:58:19","slug":"us-authentic-names-experience-group-as-lees-europe-partner","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/07\/09\/us-authentic-names-experience-group-as-lees-europe-partner\/","title":{"rendered":"US&#8217; Authentic names Experience Group as Lee&#8217;s Europe partner"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/311\/shutterstock-2371152503_323175.jpg\" \/><\/p>\n<div id=\"\">Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, announced a new long-term partnership with Experience Group for Lee across Europe. The partnership will take effect following the closing of Authentic\u2019s previously announced acquisition of Lee, which is expected to close in the second half of 2026.<\/p>\n<p>\u201cThis partnership is an important step in Lee\u2019s international expansion strategy and reflects the strength of our platform model,\u201d said <em><strong>Henry Stupp, President, EMEAI at Authentic<\/strong><\/em>. \u201cExperience Group brings deep knowledge of the region, proven operating capabilities and a clear understanding of how to build brands across channels. Together, we see a significant opportunity to grow Lee\u2019s presence across Europe while continuing to deliver the products and experiences consumers know and love.\u201d<\/p>\n<p>Authentic Brands Group has announced a long-term partnership with Experience Group for Lee across Europe, tied to its planned acquisition of the denim brand. &#13;<br \/>\nExperience Group will operate Lee in Europe across menswear and womenswear sportswear, activewear and workwear. &#13;<br \/>\nThe agreement targets wholesale, retail and e-commerce growth after the acquisition closes in the second half of 2026. <\/p>\n<p>Under the agreement, Experience Group will serve as Lee\u2019s operating partner across Europe leveraging its regional expertise, operating infrastructure and product capabilities to support the next phase of growth for the iconic denim brand. The partnership covers men\u2019s and women\u2019s sportswear, activewear and workwear, and is designed to strengthen Lee\u2019s presence across wholesale, retail and e-commerce channels while expanding the brand\u2019s reach in key international markets.<\/p>\n<p>\u201cWe are proud to partner with Authentic on the next chapter of Lee\u2019s growth across Europe,\u201d said <em><strong>Nacho Puig, CEO and co-founder of Experience Group<\/strong><\/em>. \u201cLee is a brand with global recognition and a strong foundation in denim and lifestyle. We look forward to building on that legacy by bringing Lee\u2019s denim heritage, craftsmanship and product offering to more consumers across the region while creating new opportunities for the brand\u2019s future.<\/p>\n<p>&#13;<\/p>\n<p class=\"text-right f2fdesk\">Fibre2Fashion News Desk<\/p>\n<p>&#13;\n    <\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/us-authentic-names-experience-group-as-lee-s-europe-partner-311587-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, announced a new long-term partnership with Experience Group for Lee across Europe. The partnership will take effect following the closing of Authentic\u2019s previously announced acquisition of Lee, which is expected to close in the second half of 2026. \u201cThis partnership is an important&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-30068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/30068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=30068"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/30068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/30069"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=30068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=30068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=30068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}