{"id":30066,"date":"2026-07-09T11:57:21","date_gmt":"2026-07-09T11:57:21","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/07\/09\/us-levi-strauss-dtc-momentum-drives-stronger-q2-results\/"},"modified":"2026-07-09T11:57:21","modified_gmt":"2026-07-09T11:57:21","slug":"us-levi-strauss-dtc-momentum-drives-stronger-q2-results","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/07\/09\/us-levi-strauss-dtc-momentum-drives-stronger-q2-results\/","title":{"rendered":"US&#8217; Levi Strauss DTC momentum drives stronger Q2 results"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/311\/shutterstock-1288970278_323186.jpg\" \/><\/p>\n<div id=\"\">American clothing house Levi Strauss &amp; Co has reported strong second-quarter (Q2) fiscal 2026 (FY26) results, with higher sales, improved profitability and robust direct-to-consumer (DTC) performance, prompting the company to raise its full-year revenue and earnings guidance despite continued tariff and foreign exchange pressures.<\/p>\n<p>The net revenue increased 8 per cent year on year (YoY) to $1.56 billion in the quarter ended May 31, 2026, while organic net revenues rose 6 per cent.<\/p>\n<p>Levi Strauss &amp; Co has reported Q2 FY26 net revenue of $1.56 billion, up 8 per cent YoY, while net income rose 19 per cent to $95 million. &#13;<br \/>\nDTC revenue increased 11 per cent and e-commerce sales grew 19 per cent. &#13;<br \/>\nBacked by strong first-half performance, the company raised its FY26 revenue growth forecast to 7-7.5 per cent and adjusted EPS guidance to $1.46-$1.52. <\/p>\n<p>\u201cThe Levi\u2019s brand is connecting with consumers around the world in more powerful ways than ever before, and our Q2 results are another proof point that our strategies are working and our team is executing,\u201d said <strong><em>Michelle Gass, president and CEO of Levi Strauss &amp; Co.<\/em><\/strong><\/p>\n<p>\u201cOur evolution into a DTC-first, denim lifestyle company\u2014with a much larger addressable market\u2014is translating to faster growth and higher profitability. While we are pleased with the progress, we are still in the early stages of our long-term growth journey, with more ways to win than ever before,\u201d added Gass.<\/p>\n<p>\u201cWe delivered another strong quarter driven by broad-based growth across markets, channels and categories,\u201d said <strong><em>Harmit Singh, chief financial and growth officer of Levi Strauss &amp; Co.<\/em><\/strong><\/p>\n<h3>\t<strong>Americas, Asia lead broad-based regional growth<\/strong><\/h3>\n<p>Regional performance remained broad-based. In the Americas, net revenues rose 9 per cent to $815 million, with the US market posting a 5 per cent increase. Europe recorded a 4 per cent rise in reported revenue to $420 million, though organic revenue slipped 1 per cent due to the timing impact of last year&#8217;s distribution centre transition. In Asia, reported revenue increased 10 per cent to $284 million, while organic revenue grew 12 per cent.<\/p>\n<p>The company&#8217;s Beyond Yoga brand continued to outperform, with revenue rising 16 per cent to $43 million, Levi Strauss said in a press release.<\/p>\n<p>Channel-wise, Levi&#8217;s DTC business remained a key growth engine, with net revenues increasing 11 per cent on a reported basis and 8 per cent organically. E-commerce revenue climbed 19 per cent on a reported basis, while DTC comparable sales increased 6 per cent. DTC accounted for 51 per cent of total quarterly net revenues. Wholesale revenue also advanced, rising 5 per cent on a reported basis and 3 per cent organically.<\/p>\n<h3>\t<strong data-end=\"116\" data-start=\"81\">Margins, earnings improve in Q2<\/strong><\/h3>\n<p>Profitability improved during the quarter. Gross margin expanded by 10 basis points (bps) to 62.7 per cent, supported by lower product costs and pricing actions, although tariffs and foreign exchange remained headwinds. Operating margin improved to 7.8 per cent from 7.5 per cent a year earlier, while adjusted EBIT margin increased to 9 per cent from 8.3 per cent.<\/p>\n<p>The operating income rose across all major regions. The Americas generated operating income of $164 million, up 7 per cent, Europe increased 28 per cent to $89 million, and Asia surged 44 per cent to $43 million. Beyond Yoga narrowed its operating loss to $2 million from $4 million a year earlier.<\/p>\n<p>Net income from continuing operations increased 19 per cent to $95 million, while adjusted net income rose 24 per cent to $110 million. Diluted earnings per share (EPS) from continuing operations improved to $0.24 from $0.20, and adjusted diluted EPS increased to $0.28 from $0.22.<\/p>\n<p>For the first six months of FY26, net revenues reached $3.31 billion, up 11 per cent on a reported basis and 8 per cent organically.<\/p>\n<h3>\t<strong>Levi&#8217;s improves outlook backed by DTC momentum<\/strong><\/h3>\n<p>Reflecting the stronger first-half performance, Levi Strauss raised its FY26 guidance. The company now expects reported net revenue growth of 7-7.5 per cent, up from the previous forecast of 5.5-6.5 per cent, while organic revenue growth is projected at 5.5-6 per cent compared with the earlier outlook of 4.5-5.5 per cent.<\/p>\n<p>The company also lifted its adjusted diluted EPS guidance to $1.46-1.52, from $1.42-1.48, while expecting gross margin to improve by up to 10 basis points over the prior year. The outlook assumes US tariffs on imports from China remain at 30 per cent and tariffs on imports from the rest of the world remain at 20 per cent.<\/p>\n<p>\u201cGiven our strong first-half results, we are passing through our full Q2 beat and raising our full-year guidance. We are also increasing our dividend, reflecting confidence in the strength of our business,\u201d added Singh.<\/p>\n<p>&#13;<\/p>\n<p class=\"text-right f2fdesk\">Fibre2Fashion News Desk (SG) <\/p>\n<p>&#13;\n    <\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/us-levi-strauss-dtc-momentum-drives-stronger-q2-results-311598-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>American clothing house Levi Strauss &amp; Co has reported strong second-quarter (Q2) fiscal 2026 (FY26) results, with higher sales, improved profitability and robust direct-to-consumer (DTC) performance, prompting the company to raise its full-year revenue and earnings guidance despite continued tariff and foreign exchange pressures. The net revenue increased 8 per cent year on year (YoY)&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-30066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/30066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=30066"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/30066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/30067"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=30066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=30066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=30066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}