{"id":29599,"date":"2026-05-25T08:19:04","date_gmt":"2026-05-25T08:19:04","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2026\/05\/25\/us-deckers-sees-continued-growth-momentum-for-hoka-and-ugg-in-fy26\/"},"modified":"2026-05-25T08:19:04","modified_gmt":"2026-05-25T08:19:04","slug":"us-deckers-sees-continued-growth-momentum-for-hoka-and-ugg-in-fy26","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/05\/25\/us-deckers-sees-continued-growth-momentum-for-hoka-and-ugg-in-fy26\/","title":{"rendered":"US&#8217; Deckers sees continued growth momentum for HOKA and UGG in FY26"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/310\/shutterstock-1726622272_322109.jpg\" \/><\/p>\n<div id=\"\">American footwear designer and distributor Deckers Brands has reported record revenue and earnings for fiscal 2026 (FY26), driven by strong momentum in its HOKA and UGG brands, while also issuing a positive growth outlook for fiscal 2027 (FY27).<\/p>\n<p>The company\u2019s net sales for FY26 ended March 31, 2026, increased by 9.8 per cent year-on-year (YoY) to a record $5.472 billion, compared to $4.986 billion in the previous fiscal. Diluted earnings per share (EPS) rose 11 per cent to a record $7.02 from $6.33.<\/p>\n<p>Deckers Brands has reported record FY26 revenue of $5.47 billion, up 9.8 per cent YoY, with diluted EPS rising 11 per cent to $7.02, driven by strong HOKA and UGG sales. &#13;<br \/>\nFourth-quarter revenue increased 9.6 per cent to $1.12 billion. &#13;<br \/>\nThe company forecast high-single-digit sales growth for FY27 and expanded its share repurchase authorisation to approximately $5 billion. <\/p>\n<p>\u201cFiscal 2026 was another record year for Deckers, with revenue and earnings growth powered by the continued momentum of HOKA and the enduring strength of UGG,\u201d said <strong><em>Stefano Caroti, president and chief executive officer at Deckers Brands.<\/em><\/strong><\/p>\n<p>\u201cOur focus on brand building, product innovation and category leadership, along with marketplace execution continues to drive full-price demand across an expanding global audience, underscoring the long-term potential of our portfolio,\u201d added Caroti.<\/p>\n<h3>\t<strong>Strong international demand boosts Deckers\u2019s sales<\/strong><\/h3>\n<p>Brand-wise, HOKA remained the key growth driver during FY26, with net sales increasing 15.9 per cent to $2.587 billion, while UGG sales rose 8.2 per cent to $2.739 billion. Other brands\u2019 sales declined 33.9 per cent to $146.2 million, primarily due to the phase-out of Koolaburra standalone operations and the sale of the Sanuk brand.<\/p>\n<p>Wholesale sales for the full year increased 12.3 per cent to $3.208 billion, while direct-to-consumer (DTC) sales rose 6.3 per cent to $2.264 billion. International sales surged 26.8 per cent to $2.281 billion, significantly outpacing the marginal 0.2 per cent increase in domestic sales.<\/p>\n<p>The operating income for FY26 increased to $1.263 billion from $1.179 billion, although gross margin slightly declined to 57.7 per cent from 57.9 per cent. SG&amp;A expenses rose to $1.895 billion from $1.707 billion.<\/p>\n<p>For the fourth quarter (Q4), revenue rose 9.6 per cent to a record $1.119 billion from $1.022 billion in the corresponding period last year. Quarterly diluted EPS stood at $0.96, compared to $1 a year earlier.<\/p>\n<p><strong><em>Chief financial officer Steve Fasching<\/em><\/strong> highlighted the company\u2019s strong cash generation and shareholder returns. \u201cOur fiscal 2026 results reflect another year of exceptional performance, with record revenue, industry-leading operating margins, and double-digit earnings per share growth,\u201d he added.<\/p>\n<h3>\t<strong>Deckers projects strong FY27 sales<\/strong><\/h3>\n<p>Looking ahead, the company expects FY27 net sales in the range of $5.86 billion to $5.91 billion, representing high-single-digit percentage growth. Diluted EPS is projected between $7.3 and $7.45.<\/p>\n<p>Deckers also issued a multi-year framework through FY30, targeting high-single-digit annual revenue growth, supported by low-double-digit growth for HOKA and mid-single-digit growth for UGG, while maintaining operating margins in the low 20 per cent range.<\/p>\n<p>The company, however, cautioned that its outlook remains subject to macroeconomic and geopolitical uncertainties, including inflationary pressures, tariff changes, trade restrictions, foreign exchange fluctuations, and supply chain disruptions.<\/p>\n<p>&#13;<\/p>\n<p class=\"text-right f2fdesk\">Fibre2Fashion News Desk (SG)  <\/p>\n<p>&#13;\n    <\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/us-deckers-sees-continued-growth-momentum-for-hoka-and-ugg-in-fy26-310521-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>American footwear designer and distributor Deckers Brands has reported record revenue and earnings for fiscal 2026 (FY26), driven by strong momentum in its HOKA and UGG brands, while also issuing a positive growth outlook for fiscal 2027 (FY27). The company\u2019s net sales for FY26 ended March 31, 2026, increased by 9.8 per cent year-on-year (YoY)&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-29599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/29599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=29599"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/29599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/29600"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=29599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=29599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=29599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}