{"id":29471,"date":"2026-05-13T11:30:00","date_gmt":"2026-05-13T11:30:00","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/05\/13\/ugg-boots-that-last-15-years-inside-deckers-strategy\/"},"modified":"2026-05-13T11:30:00","modified_gmt":"2026-05-13T11:30:00","slug":"ugg-boots-that-last-15-years-inside-deckers-strategy","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/05\/13\/ugg-boots-that-last-15-years-inside-deckers-strategy\/","title":{"rendered":"UGG boots that last 15 years: Inside Deckers&#8217; strategy"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/310\/shutterstock-2574148787_321877.jpg\" \/><\/p>\n<div id=\"\">\n<p><strong><em>Kenneth Straka, Senior Product Development Manager at Deckers Outdoor Corporation<\/em><\/strong>, said that Deckers places strong emphasis on sustainability, noting that founder John Luke often reminded the team that the French word for sustainability is durability. This idea aligned with discussions at the Global Fashion Summit, where the theme centred on \u201cBuilding Resilient Futures\u201d in the sustainable and circular economy.<\/p>\n<p>Durability has helped UGG become one of the most sought-after boot brands and a key sales driver for Deckers, alongside its sportswear brand Hoka. \u201cOne of the things we think about in terms of circularity is making products that last a long time and remain with consumers throughout their lives. We want products that consumers can wear for <span class=\"startxt\">*<\/span><span class=\"startxt\">*<\/span> or <span class=\"startxt\">*<\/span><span class=\"startxt\">*<\/span> years,\u201d <strong><em>Straka said in an interview with Fibre<span class=\"startxt\">*<\/span>Fashion<\/em><\/strong> on the sidelines of the Global Fashion Summit in Copenhagen.<\/p>\n<p>&#13;\n        <ph name=\"Courtsey\"\/>&#13;\n    <\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/ugg-boots-that-last-15-years-inside-deckers-strategy-310289-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kenneth Straka, Senior Product Development Manager at Deckers Outdoor Corporation, said that Deckers places strong emphasis on sustainability, noting that founder John Luke often reminded the team that the French word for sustainability is durability. This idea aligned with discussions at the Global Fashion Summit, where the theme centred on \u201cBuilding Resilient Futures\u201d in the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-29471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/29471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=29471"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/29471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/29472"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=29471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=29471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=29471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}