{"id":29049,"date":"2026-04-01T07:09:26","date_gmt":"2026-04-01T07:09:26","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/04\/01\/us-nikes-q3-earnings-dip-as-dtc-weakness-offsets-wholesale-strength\/"},"modified":"2026-04-01T07:09:26","modified_gmt":"2026-04-01T07:09:26","slug":"us-nikes-q3-earnings-dip-as-dtc-weakness-offsets-wholesale-strength","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/04\/01\/us-nikes-q3-earnings-dip-as-dtc-weakness-offsets-wholesale-strength\/","title":{"rendered":"US&#8217; Nike&#8217;s Q3 earnings dip as DTC weakness offsets wholesale strength"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/309\/shutterstock-2676222841_320976.jpg\" \/><\/p>\n<div id=\"\">American sportswear giant Nike, Inc has reported a decline in the third quarter (Q3) results reflecting mixed regional trends as China remains a concern and the company struggles with pressure in its direct-to-consumer (DTC) segment, even as wholesale revenues outperformed.<\/p>\n<p>The company reported revenue of $11.3 billion in Q3 FY26 ended February 28, posting a 3 per cent year-on-year (YoY) decline. The weakness in digital and owned retail channels was partially offset by Nike Brand revenues posting marginal growth.<\/p>\n<p>Nike has reported decline in Q3 FY26, with revenue at $11.3 billion, down 3 per cent YoY, reflecting DTC weakness and mixed regional trends. &#13;<br \/>\nWholesale growth and modest Nike Brand gains provided some support. &#13;<br \/>\nMargins contracted but remained better than expected, while net income fell 35 per cent. &#13;<br \/>\nChina weakness and broader cost pressures weighed on EBIT across regions. <\/p>\n<p>\u201cThis quarter we took meaningful actions to improve the health and quality of our business. The pace of progress is different across the portfolio and the areas we prioritised first continue to drive momentum,\u201d said <strong><em>Elliott Hill, president and CEO, Nike.<\/em><\/strong> \u201cThe work is not finished, but the direction is clear, our teams are moving with focus and urgency, and our foundation is getting even stronger to build the future of Nike.\u201d<\/p>\n<p>\u201cWe delivered third quarter results in line with our expectations, and our teams continue to execute with discipline,\u201d said <strong><em>Matthew Friend, executive vice president and CFO, Nike<\/em><\/strong>. \u201cWin Now actions will continue to impact results over the balance of the calendar year, and we remain confident in our ability to position the Company for profitable growth long-term.\u201d<\/p>\n<p><strong>Nike Brand sees modest growth amid regional headwinds<\/strong><\/p>\n<p>Nike Brand revenues were $11 billion in Q3, up 1 per cent, driven by strength in North America and declines in Europe, Middle East and Africa (EMEA) and China, Nike said in a press release.<\/p>\n<p>Wholesale revenues were up 5 per cent, primarily due to growth in North America, while Nike direct revenues fell 4 per cent to $4.5 billion amid weaker digital sales and store performance. Converse revenues declined sharply by 35 per cent to $264 million across all markets.<\/p>\n<p>The gross margin contracted by 130 basis points to 40.2 per cent, majorly due to higher tariffs in North America and increased product costs.<\/p>\n<p>Net income dropped 35 per cent to $520 million, with diluted earnings per share (EPS) also falling 35 per cent to $0.35. This suggests tariff and cost pressures were less severe than anticipated.<\/p>\n<p><strong>China\u2019s weak profitability weighs on regional performance<\/strong><\/p>\n<p>The performance in China remained weak, with EBIT falling 9 per cent to $480 million, underscoring continued demand softness, with country\u2019s total revenue standing at $1.62 billion, a decline of 7 per cent YoY. Asia Pacific and Latin America also declined 4 per cent to $332 million.<\/p>\n<p>North America EBIT declined to $981 million from $1,103 million, signalling margin pressure even as the region supported revenue growth. EMEA showed relative resilience, rising 7 per cent to $515 million, making it one of the few bright spots.<\/p>\n<p>Global brand divisions saw a sharp 20 per cent drop, while Converse EBIT fell 11 per cent, reflecting brand-specific challenges. At the group level, total Nike Brand EBIT declined 14 per cent, contributing to 18 per cent fall in total EBIT to $635 million.<\/p>\n<p>&#13;<\/p>\n<p class=\"text-right f2fdesk\">Fibre2Fashion News Desk (SG)   <\/p>\n<p>&#13;\n    <\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/us-nike-s-q3-earnings-dip-as-dtc-weakness-offsets-wholesale-strength-309388-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>American sportswear giant Nike, Inc has reported a decline in the third quarter (Q3) results reflecting mixed regional trends as China remains a concern and the company struggles with pressure in its direct-to-consumer (DTC) segment, even as wholesale revenues outperformed. The company reported revenue of $11.3 billion in Q3 FY26 ended February 28, posting a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-29049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/29049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=29049"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/29049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/29050"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=29049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=29049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=29049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}