{"id":28830,"date":"2026-03-11T09:08:54","date_gmt":"2026-03-11T09:08:54","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/03\/11\/time-to-pay-the-ai-demand-price-impact-on-smartphones-is-already-here-tech-news\/"},"modified":"2026-03-11T09:08:54","modified_gmt":"2026-03-11T09:08:54","slug":"time-to-pay-the-ai-demand-price-impact-on-smartphones-is-already-here-tech-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/03\/11\/time-to-pay-the-ai-demand-price-impact-on-smartphones-is-already-here-tech-news\/","title":{"rendered":"Time To Pay: The AI Demand Price Impact On Smartphones Is Already Here | Tech News"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"story-9954222\">\n<p><span class=\"jsx-395e0e0beb19cb6e jsx-3759419209\">Last Updated:<\/span><time class=\"jsx-395e0e0beb19cb6e jsx-3759419209\">March 11, 2026, 11:41 IST<\/time><\/p>\n<h2 id=\"asubttl-9954222\" class=\"jsx-84b04b7382bb4bce jsx-3788867960 asubttl-schema\">Smartphone prices are going up and it is no longer limited to the new launches but the existing models are getting costlier as well.<\/h2>\n<div id=\"artshare\" class=\"jsx-6cc80bfb3da3f7c2 artshare\">\n<div class=\"jsx-6cc80bfb3da3f7c2 stickdiv\">\n<div class=\"jsx-6cc80bfb3da3f7c2 deskwrapstkdiv\">\n<div class=\"jsx-6cc80bfb3da3f7c2 fontchange\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/english\/font.svg\" height=\"30px\" width=\"30px\" alt=\"font\" title=\"font\" class=\"jsx-6cc80bfb3da3f7c2 lazyload\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"jsx-6cc80bfb3da3f7c2 artsharwrp\"><a href=\"https:\/\/web.whatsapp.com\/send?text=Time%20To%20Pay%3A%20The%20AI%20Demand%20Price%20Impact%20On%20Smartphones%20Is%20Already%20Here - %0D%0Ahttps:\/\/www.news18.com\/tech\/time-to-pay-the-ai-demand-price-impact-on-smartphones-is-already-here-9954222.html%3Futm_source%3Dwhatsapp%26utm_medium%3Dsocial_share%26utm_campaign%3Dnw18english%0D%0A %0D%0A Get the latest news anytime, anywhere. Install News18 app for free! %0D%0Ahttps:\/\/onelink.to\/website-share-eng\" target=\"_blank\" rel=\"nofollow\" class=\"jsx-6cc80bfb3da3f7c2 sclrnd wapp social_share\"><\/p>\n<div class=\"jsx-6cc80bfb3da3f7c2 notifycnt social_share\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/english\/new_share_icon.svg\" alt=\"new share icon\" title=\"new share icon\" width=\"8\" height=\"9\" class=\"jsx-6cc80bfb3da3f7c2 social_share\"\/><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/english\/new_whatsapp_icon.svg\" alt=\"new whatsapp icon\" title=\"new whatsapp icon\" width=\"21\" height=\"22\" class=\"jsx-6cc80bfb3da3f7c2 social_share\"\/><\/a><\/div>\n<div class=\"jsx-84b04b7382bb4bce jsx-3788867960\">\n<figure class=\"jsx-84b04b7382bb4bce jsx-3788867960 amimg\">\n<div class=\"jsx-84b04b7382bb4bce jsx-3788867960 amimgwrp\"><img decoding=\"async\" alt=\"The AI memory demand is forcing brands to increase its phone prices\" title=\"The AI memory demand is forcing brands to increase its phone prices\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=400&amp;height=225\" loading=\"eager\" fetchpriority=\"high\" class=\"jsx-84b04b7382bb4bce jsx-3788867960\"\/><i class=\"jsx-84b04b7382bb4bce jsx-3788867960 imgzoom\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/english\/zoom-img.svg\" width=\"28\" height=\"28\" class=\"jsx-84b04b7382bb4bce jsx-3788867960 imgzoomicn tap_to_zoom\"\/><\/i><\/div>\n<p>The AI memory demand is forcing brands to increase its phone prices<\/p>\n<\/figure>\n<\/div>\n<div class=\"jsx-84b04b7382bb4bce jsx-3788867960 flscrnimgwrp \"><img class=\"jsx-84b04b7382bb4bce jsx-3788867960 flscrnimg\"\/><span class=\"jsx-84b04b7382bb4bce jsx-3788867960\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewbox=\"0 0 44 44\" fill=\"none\" class=\"jsx-84b04b7382bb4bce jsx-3788867960 flscrncls\"><circle cx=\"22\" cy=\"22\" r=\"22\" transform=\"rotate(-90 22 22)\" fill=\"#111111\" fill-opacity=\"0.9\" class=\"jsx-84b04b7382bb4bce jsx-3788867960\"\/><path d=\"M29.7757 16.8142L23.9651 22.6248L29.7757 28.4355L28.3108 29.9004L22.5002 24.0897L16.6896 29.9004L15.2247 28.4355L21.0353 22.6248L15.2247 16.8142L16.6896 15.3493L22.5002 21.16L28.3108 15.3493L29.7757 16.8142Z\" fill=\"white\" class=\"jsx-84b04b7382bb4bce jsx-3788867960\"\/><\/svg><\/span><\/div>\n<p id=\"0\" class=\"story_para_0\"><span style=\"font-weight:400\">The big AI demand and its impact on other parts of the industry is going to see people paying a lot more for phones (both new and existing models) this year and for a while. Various brands have already pulled the trigger with their new phone launches and now we are going to see the impact on the existing stocks and models which is going to pinch our pockets further.\u00a0<\/span><\/p>\n<p id=\"1\" class=\"story_para_1\"><span style=\"font-weight:400\">It all stems from this rapid push to get AI to everyone, no matter how much it costs. We have seen quite a lot said about the AI push from tech giants and it seems most people forgot that to keep these AI machines running, they will need hardware, and that excessive demand is forcing a rethink among companies that actually make the components.\u00a0<\/span><\/p>\n<p id=\"2\" class=\"story_para_2\"><span style=\"font-weight:400\"><strong>The AI Price Impact<\/strong>\u00a0<\/span><\/p>\n<p id=\"3\" class=\"story_para_3\"><span style=\"font-weight:400\">As we have said numerous times before, the demand for memory chips has gone up drastically, so much that manufacturers in this space are ready to give up their consumer business and make the components that fetch them a higher price. Even the memory drive prices have shot up by a massive 300 percent in some cases, which shows you the industry-wide impact of the AI era.\u00a0<\/span><\/p>\n<p id=\"4\" class=\"story_para_4\"><span style=\"font-weight:400\">You want to buy a phone with 16GB RAM, it might have cost you Rs 70,000 before, but now that 16GB RAM might be Rs 15,000 pricier which forces the brand to go with a 12GB RAM but for the same price.<\/span><\/p>\n<p id=\"5\" class=\"story_para_5\"><span style=\"font-weight:400\"><strong>The Budget Shock<\/strong>\u00a0<\/span><\/p>\n<p id=\"6\" class=\"story_para_6\"><span style=\"font-weight:400\">With the prices going up, it seems the whole budget segment is taking a big hit, almost at the extinction level. Ideally you could spend around Rs 10,000 to Rs 12,000 and get a reliable budget Android phone with decent level of hardware and other features.\u00a0<\/span><\/p>\n<p id=\"7\" class=\"story_para_7\"><span style=\"font-weight:400\">The phones launching in the last few weeks suggest that the value factor has gone out of the window. And the worst thing about these changes is that you will see the price effect reflected in countries beyond India, with brands in China also confirming the hike in prices across models and segments.\u00a0<\/span><\/p>\n<p id=\"8\" class=\"story_para_8\"><span style=\"font-weight:400\"><strong>What Next?<\/strong>\u00a0<\/span><\/p>\n<p id=\"9\" class=\"story_para_9\"><span style=\"font-weight:400\">People will have to rethink their plans or even the budgets they will be willing to spend on their next phone (or even laptop). Earlier we had suggested buyers to consider going for the older models but the price effect is going to make them costlier as well. So the best thing to do in this case is that people can either prolong using their current devices, and if that is not doable, the big splurge is unavoidable. <\/span><\/p>\n<p><affilizz-magic-match classname=\"jsx-84b04b7382bb4bce jsx-3788867960\"\/><\/p>\n<div class=\"jsx-84b04b7382bb4bce jsx-3788867960 atbtlink Location\"><span>Location :<\/span><\/p>\n<p><span>Delhi, India, India<\/span><\/p>\n<\/div>\n<div class=\"jsx-84b04b7382bb4bce jsx-3788867960 atbtlink fp\"><span>First Published:<\/span><\/p>\n<div class=\"rs\">\n<p>March 11, 2026, 11:41 IST<\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-84b04b7382bb4bce jsx-3788867960 brdcrmb\"><a href=\"https:\/\/www.news18.com\/\">News<\/a>  <a href=\"https:\/\/www.news18.com\/tech\/\">tech<\/a>  <span class=\"brdout\"> Time To Pay: The AI Demand Price Impact On Smartphones Is Already Here<\/span><\/div>\n<div id=\"coral-wrap\" class=\"jsx-ba4d8f086a12294f \">\n<div class=\"jsx-ba4d8f086a12294f coral-cont\">\n<div class=\"jsx-ba4d8f086a12294f coltoptxt\">Disclaimer: Comments reflect users\u2019 views, not News18\u2019s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our <a href=\"https:\/\/www.news18.com\/disclaimer\/\" class=\"jsx-ba4d8f086a12294f\">Terms of Use<\/a> and <a href=\"https:\/\/www.news18.com\/privacy_policy\/\" class=\"jsx-ba4d8f086a12294f\">Privacy Policy<\/a>.<\/div>\n<\/div>\n<\/div>\n<p><span class=\"jsx-84b04b7382bb4bce jsx-3788867960 rmbtn news18_read_more\">Read More<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/tech\/time-to-pay-the-ai-demand-price-impact-on-smartphones-is-already-here-9954222.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated:March 11, 2026, 11:41 IST Smartphone prices are going up and it is no longer limited to the new launches but the existing models are getting costlier as well. The AI memory demand is forcing brands to increase its phone prices The big AI demand and its impact on other parts of the industry&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-28830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/28830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=28830"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/28830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/7060"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=28830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=28830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=28830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}