Insurance ownership<\/a> stands at 26%, mainly health, life and accident policies, while 73% expressed willingness to use formal credit for needs such as healthcare, education and small businesses.<\/p>\nParallel trends in travel suggest that women are influencing discretionary spending patterns as well.<\/p>\n
Data from travel platform Pickyourtrail indicates that women travellers are planning international trips earlier and allocating larger budgets, with 32% booking trips six months in advance and another 23% confirming plans roughly four months ahead. Average spending ranges between \u20b970,000 and \u20b91 lakh per person, with women spending 18\u201322% more per day compared with other traveller segments and showing rising interest in personalised itineraries and experiential travel.<\/p>\n
Insights from travel-fintech platform Scapia also highlight a surge in independent travel behaviour. Solo travel among women has increased nearly nine-fold year-on-year on its platform, while Southeast Asia and the Indian subcontinent together account for over 60% of outbound trips due to factors such as proximity and visa ease.<\/p>\n
Industry tracker Cleartrip reports similar behavioural shifts. Its PeekABoo travel trends tracker shows all-women international group travel rising nearly 36% year-on-year, alongside stronger digital payment adoption, including a 40% increase in UPI usage and a 17% rise in credit card transactions for travel bookings.<\/p>\n
Women travellers are also spending more on comfort and convenience, with pre-booked meals rising 34%, seat selections increasing 23.7%, and baggage add-ons growing 33.2%, according to the tracker.
\n<\/p>\n
Within this broader shift in travel spending, hospitality players say wellness-focused experiences are emerging as a key priority for many women travellers.<\/p>\n
Rachit Gupta, Vice President and Head \u2013 Marketing & Sales at Athiva Hotels & Resorts, said many women travellers are planning trips around restorative experiences.<\/p>\n
\n\u201cWhat strikes us most is that women arrive with clear intent: they want experiences that restore them physically, mentally, and emotionally, and they plan their travel specifically around that outcome,\u201d he said.<\/p>\n
Regional demand patterns are also emerging.<\/p>\n
Arjun Baljee, Founder of ICONIQA and President at Royal Orchid Hotels, said destinations such as Haridwar, Dehradun and Mussoorie have seen rising usage of wellness services.<\/p>\n
\n\u201cIn the NCR and Uttarakhand regions, destinations such as Haridwar, Dehradun and Mussoorie have seen a noticeable increase in women using wellness services, with utilisation rising from around 5\u20138% earlier to nearly 15% now,\u201d he said.<\/p>\n
However, he noted that price sensitivity continues to shape choices, with many travellers opting for individual wellness services such as spa therapies rather than full-scale luxury retreats.<\/p>\n
Meanwhile, shorter trips and business travel are also influencing wellness preferences.<\/p>\n
Bhavna Mishra Nanda, Director of Marketing for the Holiday Inn Express portfolio at IHG Hotels & Resorts, said many travellers prioritise routine-based wellness during work trips.<\/p>\n
\u201cToday\u2019s women travellers want to maintain their lifestyle while on the move, whether that means fitting in a workout before meetings, accessing nutritious breakfast options without inconvenience, or working seamlessly from their rooms with reliable, high-speed connectivity,\u201d she said.<\/p>\n
Safety considerations are also shaping travel decisions.<\/p>\n
\u201cWomen travellers are increasingly prioritising well-lit premises, secure access, attentive staff, and an environment that allows them to travel and work with confidence. A strong sense of security is no longer an added advantage; it is a decisive factor.\u201d<\/p>\n
From a luxury hospitality perspective, wellness travel reflects a broader shift toward restorative breaks.<\/p>\n
Candice D\u2019Cruz, Vice President for Luxury Brands in Asia Pacific at Hilton, said travellers are seeking experiences that support both physical and emotional wellbeing.<\/p>\n
\u201cTravel is becoming a deliberate act of restoration and renewal,\u201d she said.<\/p>\n
Resort operators are also seeing higher participation from women-led groups.<\/p>\n
Harsv Manu Kaushik, General Manager at Jaypee Greens Golf & Spa Resort, said the property has recorded more bookings from women travellers seeking integrated wellness programmes that combine spa therapies, meditation and structured fitness routines.<\/p>\n
Meanwhile, holistic wellness providers say the definition of self-care is expanding.<\/p>\n
Mini Chandran, Head \u2013 Strategic Alliances & Product Development at CGH Earth Wellness, said many women travellers are now seeking experiences that go beyond traditional spa breaks.
\n<\/p>\n
\u201cIn 2026, women are shaping the wellness travel narrative. Their journeys are no longer just about relaxation; they are deeply intentional,\u201d she said, adding that interest is growing in Ayurveda, naturopathy, yoga, meditation and nature-based wellness programmes.<\/p>\n<\/div>\n
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