{"id":28501,"date":"2026-02-23T06:06:39","date_gmt":"2026-02-23T06:06:39","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/02\/23\/how-you-can-use-hotel-loyalty-programmes-even-when-you-are-not-travelling\/"},"modified":"2026-02-23T06:06:39","modified_gmt":"2026-02-23T06:06:39","slug":"how-you-can-use-hotel-loyalty-programmes-even-when-you-are-not-travelling","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/02\/23\/how-you-can-use-hotel-loyalty-programmes-even-when-you-are-not-travelling\/","title":{"rendered":"How you can use hotel loyalty programmes even when you are not travelling"},"content":{"rendered":"


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Hotel loyalty programmes are no longer limited to earning points during a stay. Industry experts say travellers, and even non-travellers, can now accumulate and redeem benefits through dining, wellness, retail partnerships and co-branded credit cards, extending rewards into everyday spending.<\/p>\n

With hotel groups integrating loyalty into digital payments, dining bills and lifestyle experiences, these programmes are positioned as year-round value platforms rather than stay-only perks, a shift that brings them closer to routine financial decisions.<\/p>\n

\nLoyalty moves beyond stays<\/strong>
Khushnooma Kapadia, Vice President, Marketing \u2013 South Asia at Marriott International, said hospitality-led loyalty has moved beyond point accrual on stays to integrate dining, wellness, retail and entertainment.
The company\u2019s programme,<\/a> Marriott Bonvoy, enables members to earn and redeem points across hotel stays, food and beverage, curated culinary showcases and select partnerships.<\/p>\n

At Radisson Hotel Group, Managing Director & COO, South Asia, Nikhil Sharma, said its Radisson Rewards had about 3.8 million members in India as of 2025.<\/p>\n

He said the programme now extends into dining and curated experiences, in addition to traditional benefits such as member-only rates, tier progression, upgrades and priority services.<\/p>\n

Ravi Rai, General Manager of The Orchid Hotel Mumbai, said hospitality brands are allowing members to earn and redeem across dining, spa and wellness services, local experiences and lifestyle collaborations.<\/p>\n

Vinesh Gupta, General Manager at The Den Bengaluru, said programmes are being structured to function as broader lifestyle platforms, with earning and redemption available across restaurants, events and wellness offerings.<\/p>\n

Udit Kumar, Co-Founder of Brij Hotels, said loyalty in luxury hospitality is evolving into an experiential ecosystem, with rewards linked to curated dining, cultural immersion and wellness journeys.<\/p>\n

Integration with everyday spending<\/strong><\/p>\n

Experts also highlight the growing integration between loyalty and financial products.<\/p>\n

Marriott has partnered with Flipkart and also introduced the co-branded Marriott Bonvoy HDFC Bank Credit Card, allowing members to earn points on general purchases, travel and dining, along with structured benefits such as elite status credits and lounge access.<\/p>\n

Dhruv Verma, CEO of Thriwe, said loyalty in India is influenced by transaction behaviour shaped by UPI, digital wallets and co-branded cards. He noted that rewards are moving closer to the point of payment, with contextual benefits such as upgrades or experiential privileges.<\/p>\n

Focus on segmented engagement<\/strong><\/p>\n

Hospitality experts said engagement strategies vary by guest segment.<\/p>\n

Radisson said loyalty members contribute significantly to direct bookings and guest mix, with targeted offers and personalisation supporting repeat stays.<\/p>\n

Property-level operators said they tailor benefits for business travellers, families, social hosts and dining-led guests to keep programmes relevant beyond accommodation.<\/p>\n

Across brands, experts indicate that loyalty structures now combine traditional stay-based incentives with dining access, experiential privileges and payment-linked earning mechanisms.<\/p>\n<\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hotel loyalty programmes are no longer limited to earning points during a stay. Industry experts say travellers, and even non-travellers, can now accumulate and redeem benefits through dining, wellness, retail partnerships and co-branded credit cards, extending rewards into everyday spending. With hotel groups integrating loyalty into digital payments, dining bills and lifestyle experiences, these programmes…<\/p>\n","protected":false},"author":1,"featured_media":28502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-28501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/28501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=28501"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/28501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/28502"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=28501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=28501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=28501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}