{"id":27883,"date":"2026-01-27T18:56:39","date_gmt":"2026-01-27T18:56:39","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2026\/01\/27\/amid-google-lawsuit-2-in-3-indians-say-they-received-ads-based-on-private-voice-conversations-tech-news\/"},"modified":"2026-01-27T18:56:39","modified_gmt":"2026-01-27T18:56:39","slug":"amid-google-lawsuit-2-in-3-indians-say-they-received-ads-based-on-private-voice-conversations-tech-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/01\/27\/amid-google-lawsuit-2-in-3-indians-say-they-received-ads-based-on-private-voice-conversations-tech-news\/","title":{"rendered":"Amid Google Lawsuit, 2 In 3 Indians Say They Received Ads Based On Private Voice Conversations | Tech News"},"content":{"rendered":"


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A majority of smartphone users reported that their private voice and text conversations are being used to trigger targeted advertisements<\/h2>\n
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Google recently agreed to pay a $68 million settlement in a class-action lawsuit over allegations that its voice assistant eavesdropped on users and shared private conversations with advertisers. (Image: AFP\/File)<\/p>\n<\/figure>\n<\/div>\n

Once again, a new crisis has surfaced when it comes to data privacy with a majority of smartphone users reporting that their private voice and text conversations are being used to trigger targeted advertisements.<\/span><\/p>\n

A survey report said two in three Indians said they were seeing advertisements based on their private voice conversations.<\/span><\/p>\n

This comes at a time when major technology firms are facing significant legal consequences for allegedly mishandling user data. Google recently agreed to pay a $68 million settlement in a class-action lawsuit over allegations that its voice assistant eavesdropped on users and shared private conversations with advertisers.<\/p>\n

According to the survey conducted by LocalCircles, the data indicates a sharp rise in such experiences with the percentage of citizens reporting this intrusion increasing from 53 percent to 67 percent over the past four years.<\/span><\/p>\n

The survey results highlight a significant shift in digital advertising tactics, where users are presented with highly relevant advertisements on websites and apps shortly after discussing specific products or services over the phone. This phenomenon, often described as \u201cdigital eavesdropping”, has led to widespread concerns regarding unauthorised behavioural profiling.<\/span><\/p>\n

WIDESPREAD ACCESS TO PERSONAL DATA<\/h4>\n

The survey data reveals that most individuals grant applications extensive access to their hardware and personal information, often without fully understanding the implications.<\/span><\/p>\n

It was found that 82 percent of citizens have given phone microphone access to audio\/video calling, social media, and recording apps \u2014 a figure that has risen from 71 percent in the last 48 months.<\/span><\/p>\n

Alarmingly, 12 percent of those surveyed admitted to granting microphone access to all apps on their devices. <\/span>The reach into personal contact lists is nearly universal.<\/span><\/p>\n

Here are some of the results:<\/span><\/em><\/p>\n