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Current Guess? management now owns 100% of the operating company and will continue to run the operating business. Guess?\u2019s operations in Switzerland will continue to serve as a central hub guiding the global strategic and commercial direction across design, creative and distribution. Maintaining this link to the brand\u2019s roots ensures continuity of Guess?\u2019s brand identity and cultural relevance as its legacy evolves and expands.<\/p>\n
Authentic Brands Group and Guess?, Inc have completed a deal to take Guess? private.
\nAuthentic now owns 51 per cent of Guess? intellectual property, with existing shareholders holding 49 per cent.
\nGuess? becomes Authentic’s second-largest brand, with $6 billion in global retail-equivalent sales, while current management retains full control of operations.<\/p>\n
\u201cWhat makes Guess? compelling is the strength of the foundation already in place, from its exceptional leadership and iconic heritage to its vast network of licensing partners around the world,\u201d said Jamie Salter, Founder, Chairman and CEO of Authentic<\/strong><\/em>. \u201cGuess? is one of the rare global brands that has built extraordinary awareness and continued to evolve while staying true to its DNA. The brand\u2019s legacy and the perseverance behind it are a true credit to Paul, Maurice and the entire Guess? team, and we\u2019re honored to partner with them to accelerate this next phase of growth.\u201d<\/p>\n \u201cI\u2019m incredibly proud of the iconic fashion brand we\u2019ve built over the last 45 years,\u201d said Paul Marciano, Guess? Co-Founder and Chief Creative Officer<\/strong><\/em>. \u201cGuess? has become a worldwide leader in fashion, and joining Authentic\u2019s outstanding platform, portfolio and track record of success will enable us to build on this incredible foundation and take our brand to the next level. I am grateful to our world-class team members and our licensee partners for their hard work and dedication and look forward to working with Jamie and the Authentic team as we continue delivering premium products to our customers around the world.\u201d<\/p>\n Matt Maddox, President of Authentic<\/strong><\/em>, stated, \u201cThrough Authentic\u2019s proven brand-building platform, Guess? will gain access to opportunities and environments where consumers have yet to experience the brand. This includes a scaled platform to support category and geographic expansion, studio-led content development and immersive live experiences that deepen consumer connection. This is an exciting time to be part of Authentic, and we are thrilled to welcome Guess? to our portfolio.\u201d<\/p>\n \u201cWe see significant potential to enhance the customer experience, strengthen our brand partnerships and elevate our industry leadership in this new chapter as a private company,\u201d said Carlos Alberini, Guess?<\/strong><\/em> Chief Executive Officer<\/strong><\/em>. \u201cWith Authentic\u2019s support, Guess? will have enhanced flexibility and additional resources to unlock new growth opportunities for our business on the path ahead. I am very excited to work with Authentic, Paul, Maurice, Nicolai and our entire team to accelerate our momentum and pursue the optimization of our model with creativity, passion and innovation.\u201d<\/p>\n
<\/p>\n Fibre2Fashion News Desk (RM)<\/p>\n
\n <\/p><\/div>\n\tNote: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/h6>\n