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The transaction is expected to close by the end of 2026, subject to relevant regulatory approvals and customary closing conditions. The equity acquisition will be entirely financed with ANTA Sports\u2019 internal cash resources.<\/p>\n
Anta Sports has agreed to acquire a 29.06 per cent stake in Puma SE from Groupe Art\u00e9mis for \u20ac1.5 billion (~$1.78 billion) in cash, becoming Puma’s largest shareholder.
\nFully funded through internal resources, the deal is expected to close by end-2026 and supports Anta’s multi-brand global expansion strategy while preserving Puma’s independence and governance. <\/p>\n
Ding Shizhong, Board Chairman of ANTA Sports<\/strong><\/em>, commented: \u201cThis acquisition makes ANTA Sports the largest shareholder of PUMA and marks a major step forward in our \u2018single-focus, multi-brand, globalization\u2019 strategy. PUMA is an iconic global brand with substantial heritage. Working with PUMA, we look forward to learning from each other and joining hands to fully unlock the brand\u2019s full potential. This will further accelerate ANTA Sports\u2019 globalization, and help drive the next chapter of growth for the global sports markets including China \u2013 creating lasting value for both companies\u2019 consumers and shareholders worldwide.\u201d<\/p>\n ANTA Sports has over 35 years of experience in the sporting goods industry. Building on its foundation and growth engine in the Chinese market, it has achieved an industry-leading position in the country. The Group has been expanding operations across key markets including Southeast Asia, the Middle East, Africa, North America, and Europe. It has successfully empowered multiple international brands, accumulating extensive experience in multi-brand operations management and brand value revitalization, including its unique \u201cBrand + Retail\u201d business model with a proven track record.<\/p>\n PUMA is globally renowned for its rich heritage and has built deep brand equity and worldwide presence. It also brings powerful sports assets \u2013 particularly in football, running, training, basketball, and motorsport, and has a wide reach across key sports markets including Europe, Latin America, Africa, and India. Anta Sports\u2019 portfolio brands and PUMA offer highly complementary strengths across product portfolio, category specialization and regional footprint.<\/p>\n Commenting on the strategic rationale of the transaction, Mr. Ding<\/strong><\/em> emphasized: \u201cANTA has always admired PUMA\u2019s long-term brand value and potential. Such strong brand DNA and value heritage are rare to come by. We believe PUMA\u2019s share price over the past few months does not fully reflect the long-term potential of the brand. We have confidence in its management team and strategic transformation. Moving forward, we hope to build strong trust, work together at arm\u2019s length, and leverage our complementary strengths without comprising independence. We look forward to supporting the brand\u2019s ongoing revival.\u201d<\/p>\n ANTA Sports fully appreciates PUMA\u2019s management culture and independent governance as a German-listed company. ANTA Sports intends to seek adequate representation on PUMA\u2019s Supervisory Board. These representatives will work closely with the other Supervisory Board members from both the shareholders\u2019 and employee representatives\u2019 side, while preserving PUMA\u2019s strong brand identity and heritage. The Group will carefully assess the possibility of further deepening the partnership between the two parties in the future. The Group currently has no plans to make a takeover offer for PUMA.<\/p>\n
<\/p>\n Fibre2Fashion News Desk (RM)<\/p>\n
\n <\/p><\/div>\n\tNote: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/h6>\n