{"id":27070,"date":"2026-01-02T11:46:42","date_gmt":"2026-01-02T11:46:42","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/01\/02\/apple-is-making-fewer-vision-pro-headsets-amid-low-sales-in-the-market-tech-news\/"},"modified":"2026-01-02T11:46:42","modified_gmt":"2026-01-02T11:46:42","slug":"apple-is-making-fewer-vision-pro-headsets-amid-low-sales-in-the-market-tech-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/01\/02\/apple-is-making-fewer-vision-pro-headsets-amid-low-sales-in-the-market-tech-news\/","title":{"rendered":"Apple Is Making Fewer Vision Pro Headsets Amid Low Sales In The Market | Tech News"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"story-9805892\">\n<p><span class=\"jsx-395e0e0beb19cb6e jsx-3759419209\">Last Updated:<\/span><time class=\"jsx-395e0e0beb19cb6e jsx-3759419209\">January 02, 2026, 16:24 IST<\/time><\/p>\n<h2 id=\"asubttl-9805892\" class=\"jsx-ee90caf6118df965 jsx-2656686266 asubttl-schema\">Vision Pro headset got an M5 upgrade recently but the product is unlikely to survive the smart glasses focus for Apple.<\/h2>\n<div class=\"jsx-cc1b15cf85effb8b artsharwrp\"><a href=\"https:\/\/news18.co\/gnps-en-btn\" target=\"_blank\" class=\"jsx-91f4da8d48c13a79 gglebtn bgylw\"\/><\/p>\n<div id=\"artshare\" class=\"jsx-cc1b15cf85effb8b artshare\">\n<div class=\"jsx-cc1b15cf85effb8b stickdiv\">\n<div class=\"jsx-cc1b15cf85effb8b deskwrapstkdiv\">\n<div class=\"jsx-cc1b15cf85effb8b fontchange\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/english\/font.svg\" height=\"30px\" width=\"30px\" alt=\"font\" title=\"font\" class=\"jsx-cc1b15cf85effb8b lazyload\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"jsx-ee90caf6118df965 jsx-2656686266\">\n<figure class=\"jsx-ee90caf6118df965 jsx-2656686266 amimg\"><img decoding=\"async\" alt=\"Apple could be eyeing the more affordable smart glasses market.\" title=\"Apple could be eyeing the more affordable smart glasses market.\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=400&amp;height=225\" loading=\"eager\" fetchpriority=\"high\" class=\"jsx-ee90caf6118df965 jsx-2656686266\"\/><\/p>\n<p>Apple could be eyeing the more affordable smart glasses market.<\/p>\n<\/figure>\n<\/div>\n<p id=\"0\" class=\"story_para_0\"><span style=\"font-weight:400\">Apple\u2019s Vision Pro journey is gradually losing steam after all the early launch hype in 2024. Reports claim the company is now making even less number of the Vision Pro headset as the sales have been hardly inspiring enough to keep the units running in full flow. Many were worried about the $3,499 (over Rs 2.5 lakh) price tag for the Vision Pro which had played a big role in the less than successful entry into the mixed reality segment.\u00a0<\/span><\/p>\n<p id=\"1\" class=\"story_para_1\"><span style=\"font-weight:400\">Meta has continued its own growth with the Ray Ban smart glasses and will soon be getting the display-powered versions for almost the price of a base iPhone 17 model.\u00a0<\/span><\/p>\n<p id=\"2\" class=\"story_para_2\"><span style=\"font-weight:400\"><strong>Headsets Out, Glasses Next?<\/strong>\u00a0<\/span><\/p>\n<p id=\"3\" class=\"story_para_3\"><span style=\"font-weight:400\">Meta Ray Bans have shown the time is right for smart glasses, thanks to AI. Google Glass is the first wearable product that comes to our mind but 2012 was a little too early for the product.\u00a0\u00a0<\/span><\/p>\n<p id=\"4\" class=\"story_para_4\"><span style=\"font-weight:400\">Which is why the latest Vision Pro news suggests Apple is ready to pause the headset plans and shift all its resources to make the first Apple AR smart glasses to rival Meta. The lack of demand has seemingly forced Apple to cut down the units of the headset and this may have played a part in deciding to keep its product available in select regions, and completely missed out India (biggest iPhone market outside of US). The report by Financial Times, quoting IDC data, claims, Apple would have sold meager 45,000 units of the headset in Q4 2024 which is quite low.\u00a0<\/span><\/p>\n<p id=\"5\" class=\"story_para_5\"><span style=\"font-weight:400\">Vision Pro as a concept alienates people because you strap on to the headset and enter virtual reality (with a dose of mixed reality). And when people didn\u2019t buy enough of these devices, developers weren\u2019t keen on building their apps for the product which hindered the growth of the ecosystem.\u00a0<\/span><\/p>\n<p id=\"6\" class=\"story_para_6\"><span style=\"font-weight:400\">This is where augmented reality has shown its promise and the Ray Ban glasses have proven the concept is more attuned to real life. Apple has clearly seen the hype and demand for the product, which is now moving to the next stage with the display-based smart glasses that Meta is happy to price at $800 and will be rolling out globally.\u00a0<\/span><\/p>\n<p id=\"7\" class=\"story_para_7\"><span style=\"font-weight:400\">To be fair, you can say the prices being quoted are not exactly budget but when you factor in the cost of buying a smartphone these days, the novelty of using glasses with a second screen in front of the eyes could be highly attractive to many. <\/span><\/p>\n<div class=\"jsx-ee90caf6118df965 jsx-2656686266 atbtlink fp\"><span>First Published:<\/span><\/p>\n<div class=\"rs\">\n<p>January 02, 2026, 16:24 IST<\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-ee90caf6118df965 jsx-2656686266 brdcrmb\"><a href=\"https:\/\/www.news18.com\/\">News<\/a>  <a href=\"https:\/\/www.news18.com\/tech\/\">tech<\/a>  <span class=\"brdout\"> Apple Is Making Fewer Vision Pro Headsets Amid Low Sales In The Market<\/span><\/div>\n<div id=\"coral-wrap\" class=\"jsx-ba4d8f086a12294f \">\n<div class=\"jsx-ba4d8f086a12294f coral-cont\">\n<div class=\"jsx-ba4d8f086a12294f coltoptxt\">Disclaimer: Comments reflect users\u2019 views, not News18\u2019s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our <a href=\"https:\/\/www.news18.com\/disclaimer\/\" class=\"jsx-ba4d8f086a12294f\">Terms of Use<\/a> and <a href=\"https:\/\/www.news18.com\/privacy_policy\/\" class=\"jsx-ba4d8f086a12294f\">Privacy Policy<\/a>.<\/div>\n<\/div>\n<\/div>\n<p><span class=\"jsx-ee90caf6118df965 jsx-2656686266 rmbtn news18_read_more\">Read More<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/tech\/apple-is-making-less-number-of-vision-pro-headsets-amid-low-sales-in-the-market-9805892.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated:January 02, 2026, 16:24 IST Vision Pro headset got an M5 upgrade recently but the product is unlikely to survive the smart glasses focus for Apple. Apple could be eyeing the more affordable smart glasses market. Apple\u2019s Vision Pro journey is gradually losing steam after all the early launch hype in 2024. Reports claim&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-27070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/27070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=27070"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/27070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/18181"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=27070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=27070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=27070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}