{"id":27055,"date":"2026-01-02T06:04:43","date_gmt":"2026-01-02T06:04:43","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2026\/01\/02\/sustainable-fashions-harsh-truth-why-doing-good-is-losing-money\/"},"modified":"2026-01-02T06:04:43","modified_gmt":"2026-01-02T06:04:43","slug":"sustainable-fashions-harsh-truth-why-doing-good-is-losing-money","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2026\/01\/02\/sustainable-fashions-harsh-truth-why-doing-good-is-losing-money\/","title":{"rendered":"Sustainable fashion\u2019s harsh truth: Why doing good is losing money?"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.fibre2fashion.com\/Newsresource\/images\/307\/shutterstock-2498342723_319011.jpg\" \/><br \/>Sustainable fashion faces a monetisation gap.<br \/>\nWhile ethical awareness is rising, high costs, price sensitive consumers and limited scale continue to constrain revenues.<br \/>\nBrands that rely solely on sustainability struggle to convert intent into sales, highlighting the need for sharper pricing, stronger design appeal and clearer market specific communication.<br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.fibre2fashion.com\/news\/apparel-news\/sustainable-fashion-s-harsh-truth-why-doing-good-is-losing-money--307423-newsdetails.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable fashion faces a monetisation gap. While ethical awareness is rising, high costs, price sensitive consumers and limited scale continue to constrain revenues. Brands that rely solely on sustainability struggle to convert intent into sales, highlighting the need for sharper pricing, stronger design appeal and clearer market specific communication. Source link<\/p>\n","protected":false},"author":1,"featured_media":27056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-27055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/27055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=27055"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/27055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/27056"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=27055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=27055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=27055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}