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These partnerships will bring lululemon\u2019s innovative athletic and lifestyle apparel and accessories to new and existing guests across Europe and Asia Pacific and provide high performance product offerings that are designed to support a wide range of activities including yoga, running, training, tennis, and golf.<\/p>\n
Lululemon plans to enter six new markets in 2026 via franchise partnerships, marking its largest annual international expansion.
\nThe brand will launch in Greece, Austria, Poland, Hungary and Romania with Arion Retail Group, and in India with Tata CLiQ.
\nCustomers will access products online, supported by Lululemon’s community-focused brand approach.<\/p>\n
lululemon guests across Greece, Austria, Poland, Hungary, and Romania will have access to the brand\u2019s full range of products online through eu.lululemon.com, while guests in India will be able to digitally shop the brand through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion.<\/p>\n
\u201cAs we continue to see strong demand for the lululemon brand around the world, we\u2019re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,\u201d said Sarah Clark, Senior Vice President, EMEA, lululemon<\/strong><\/em>. \u201cEach of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.\u201d<\/p>\n Building Community<\/strong><\/p>\n lululemon continues to deepen its connection to guests through its ambassador network and local community events, which deliver movement and wellbeing experiences shaped in collaboration with partners around the world. Reflecting the brand\u2019s holistic approach to physical, mental, and social wellbeing, this community-first model will remain central to how the lululemon brand enters new markets in 2026 with its partners.<\/p>\n International Expansion<\/strong><\/p>\n Market expansion is a key pillar of lululemon\u2019s growth strategy. With a presence in more than 30 markets around the world today, lululemon has an established and growing footprint across North America, EMEA, Asia Pacific, and China Mainland. These forthcoming market entries represent another important step in lululemon\u2019s international expansion and follow the company\u2019s entry into Italy this summer, as well as recent openings in Denmark, Turkey, and Belgium through its franchise model. Preparations for the new openings will continue into next year, with details on store locations, timelines, and community activations to be shared in 2026.<\/p>\n
<\/p>\n Fibre2Fashion News Desk (RM)<\/p>\n
\n <\/p><\/div>\n\tNote: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/h6>\n