{"id":26194,"date":"2025-12-10T07:13:43","date_gmt":"2025-12-10T07:13:43","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2025\/12\/10\/muslims-vs-machh-2026-bengal-battle-finds-new-vocabulary-with-faith-or-food-dilemma-elections-news\/"},"modified":"2025-12-10T07:13:43","modified_gmt":"2025-12-10T07:13:43","slug":"muslims-vs-machh-2026-bengal-battle-finds-new-vocabulary-with-faith-or-food-dilemma-elections-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/12\/10\/muslims-vs-machh-2026-bengal-battle-finds-new-vocabulary-with-faith-or-food-dilemma-elections-news\/","title":{"rendered":"Muslims Vs Machh: 2026 Bengal Battle Finds New Vocabulary With Faith Or Food Dilemma | Elections News"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"story-9760739\">\n<p><span class=\"jsx-395e0e0beb19cb6e jsx-3759419209\">Last Updated:<\/span><time class=\"jsx-395e0e0beb19cb6e jsx-3759419209\">December 10, 2025, 11:08 IST<\/time><\/p>\n<h2 id=\"asubttl-9760739\" class=\"jsx-ee90caf6118df965 jsx-828195512 asubttl-schema\">BJP and TMC are now calculating that traditional political messaging like jobs may not alone be able to play a decisive role in 2026 and identity could be the more powerful trigger<\/h2>\n<div class=\"jsx-ee90caf6118df965 jsx-828195512\">\n<figure class=\"jsx-ee90caf6118df965 jsx-828195512 amimg\"><img decoding=\"async\" alt=\"The upcoming election is shaping into a referendum on which version of Bengal dominates public imagination---religiously aligned or culturally self-protective.\" title=\"The upcoming election is shaping into a referendum on which version of Bengal dominates public imagination---religiously aligned or culturally self-protective.\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=400&amp;height=225\" loading=\"eager\" fetchpriority=\"high\" class=\"jsx-ee90caf6118df965 jsx-828195512\"\/><\/p>\n<p>The upcoming election is shaping into a referendum on which version of Bengal dominates public imagination&#8212;religiously aligned or culturally self-protective.<\/p>\n<\/figure>\n<\/div>\n<p><a title=\"360 Degree View\" href=\"https:\/\/www.news18.com\/topics\/360-degree-view\/\"><\/p>\n<div class=\"article_float_embeddedimg\"><img decoding=\"async\" style=\"border:0pt none;float:left;padding-right:10px;padding-bottom:10px padding-top:5px\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2023\/05\/360view.jpg\" alt=\"360 Degree View\"\/><\/div>\n<p><\/a> In West Bengal, every election season turns into a creativity contest, with political parties vying to outdo one another in inventing new vocabularies and fresh political theatrics. In earlier decades, it was \u2018class\u2019, \u2018land\u2019 and \u2018cadre\u2019. In 2011, it was \u2018change\u2019. In 2021, it was \u2018insider vs outsider\u2019. And for 2026, the emerging grammar seems unexpectedly elemental\u2014faith and food\u2014precisely Muslims vs Machh (fish). Two campaign films, one from the BJP and one from the Trinamool Congress, have signalled how the months ahead may be framed.<\/p>\n<p id=\"0\" class=\"story_para_0\">The BJP\u2019s recently released campaign video imagines a future, almost a dystopian Bengal, as the state is transformed by unchecked minority appeasement and demographic shift, leaning visually on comparisons with Pakistan. The framing suggests that cultural and political dominance will change hands, and that the consequences will be irreversible.<\/p>\n<p id=\"1\" class=\"story_para_1\">It is not the first time that religious identity has taken central space in a BJP campaign, but the emphasis here is sharper, which is not on development, corruption, or governance, but on the existential consequences of electoral choices.<\/p>\n<p id=\"2\" class=\"story_para_2\">The Trinamool\u2019s response, however, takes a different route, that is not religious, but social and cultural. It invokes the Bengali palate\u2014a dream sequence in which iconic dishes, specially Bengal\u2019s delicacy Hilsa\u2014disappear and the state wakes up to a world where fish is prohibited. It suggests that if BJP comes to power, there will be prohibition on fish and then other Bengali specialities.<\/p>\n<p id=\"3\" class=\"story_para_3\">The symbolism is certainly deliberate. Bengali cuisine is not a hobby or just food, it is an identity marker that cuts across caste, class, region, and even political preference. If Bengal has a cultural shorthand, it is fish, rice, and sweets, and the TMC\u2019s counter-message encodes that familiarity.<\/p>\n<p id=\"4\" class=\"story_para_4\"><strong>Before Polls Comes Priming<\/strong><\/p>\n<p id=\"5\" class=\"story_para_5\">On the surface, the two videos seem incompatible. But strategically, they are speaking to the same voter\u2014not the committed ideological base, but the undecided Bengali Hindu who may witness polarisation not only through religion but also through culture, specially food anxiety. One campaign appeals to what Bengal must guard against, the other to what Bengal must hold on to.<\/p>\n<p id=\"6\" class=\"story_para_6\">Interestingly, with developments such as suspended Trinamool leader Humayun Kabir\u2019s actions about building a \u2018Babri Masjid\u2019 in Murshidabad, and reports of attacks on people\u2019s food habits in parts of north India, both campaign narratives feel plausible to voters.<\/p>\n<p id=\"7\" class=\"story_para_7\">Both parties are now calculating that traditional political messaging like jobs, industry, subsidies, welfare, corruption, law-and-order may not alone be able to play a decisive role in 2026. Identity, in its broadest sense, could be the more powerful trigger.<\/p>\n<p id=\"8\" class=\"story_para_8\">For the BJP, identity is articulated through faith and national belonging. For Trinamool Congress, identity is articulated through linguistic and cultural rootedness. One centres on who the voter is in relation to religion, the other on who the voter is in relation to Bengal.<\/p>\n<p id=\"9\" class=\"story_para_9\"><strong>The Symbolic War Underneath<\/strong><\/p>\n<p id=\"10\" class=\"story_para_10\">This does not imply that either party will abandon political or governance-related issues. Those themes will return closer to polling, as they always do. The fault lines will also be drawn on the announcement of freebies and financial assistance schemes for women like it happened in Bihar.<\/p>\n<p id=\"11\" class=\"story_para_11\">But the opening shots indicate that psychological priming will precede policy arguments. The early contest is for emotional framing, establishing what the election is \u2018really about\u2019 before facts and numbers enter the stage.<\/p>\n<p id=\"12\" class=\"story_para_12\">There is a broader reading, too. Bengal\u2019s politics is entering a phase where ideological and political competition is increasingly encoded through cultural shorthand. Campaign communication is no longer only informational or argumentative, it is also sensory\u2014invoking sound, aesthetic, nostalgia, and daily routine.<\/p>\n<p id=\"13\" class=\"story_para_13\">Azaan and machh (fish) operate here not as literal predictions, but as symbolic vocabulary through which voters interpret political intention. The upcoming election, therefore, may not be defined by a simple binary or by antagonism alone. It is shaping into a referendum on which version of West Bengal dominates the public imagination\u2014a religiously aligned state, or a culturally self-protective Bengal.<\/p>\n<div class=\"jsx-ff4fe2ed9527ebb3 midgprfd\">\n<div class=\"jsx-ff4fe2ed9527ebb3 midgprfdbtn\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/english\/google-color.svg\" width=\"36\" height=\"36\" alt=\"\" class=\"jsx-ff4fe2ed9527ebb3\"\/><span class=\"jsx-ff4fe2ed9527ebb3\">Click here to add News18 as your preferred news source on Google. <\/span><\/div>\n<\/div>\n<div class=\"jsx-ee90caf6118df965 jsx-828195512 atbtlink fp\"><span>First Published:<\/span><\/p>\n<div class=\"rs\">\n<p>December 10, 2025, 11:08 IST<\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-ee90caf6118df965 jsx-828195512 brdcrmb\"><a href=\"https:\/\/www.news18.com\/\">News<\/a>  <a href=\"https:\/\/www.news18.com\/elections\/\">elections<\/a>  <span class=\"brdout\"> Muslims Vs Machh: 2026 Bengal Battle Finds New Vocabulary With Faith Or Food Dilemma<\/span><\/div>\n<div id=\"coral-wrap\" class=\"jsx-ba4d8f086a12294f \">\n<div class=\"jsx-ba4d8f086a12294f coral-cont\">\n<div class=\"jsx-ba4d8f086a12294f coltoptxt\">Disclaimer: Comments reflect users\u2019 views, not News18\u2019s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our <a href=\"https:\/\/www.news18.com\/disclaimer\/\" class=\"jsx-ba4d8f086a12294f\">Terms of Use<\/a> and <a href=\"https:\/\/www.news18.com\/privacy_policy\/\" class=\"jsx-ba4d8f086a12294f\">Privacy Policy<\/a>.<\/div>\n<\/div>\n<\/div>\n<p><span class=\"jsx-ee90caf6118df965 jsx-828195512 rmbtn news18_read_more\">Read More<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/elections\/muslims-vs-machh-2026-bengal-battle-finds-new-vocabulary-with-faith-or-food-dilemma-ws-kl-9760739.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated:December 10, 2025, 11:08 IST BJP and TMC are now calculating that traditional political messaging like jobs may not alone be able to play a decisive role in 2026 and identity could be the more powerful trigger The upcoming election is shaping into a referendum on which version of Bengal dominates public imagination&#8212;religiously aligned&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-26194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/26194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=26194"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/26194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/22452"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=26194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=26194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=26194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}