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\tarena, one of the leading brands in the world of swimming, is presenting its first collection of swimsuits made with the renewable LYCRA EcoMade fibre, raising the bar of innovation with an absolute novelty. This project celebrates the connection between the body and nature, transforming every movement into a gesture of awareness and style.<\/p>\n
Arena has launched its first swimsuit collection made with renewable LYCRA EcoMade fibre, featuring the sustainable Vitalife fabric with 70 per cent plant-based elastomer.
\nOffered in three women’s styles and nature-inspired colours, the line blends performance and eco-responsibility.
\nSupported by athlete Sahika Ercumen, it promotes mindful, environmentally respectful swimming.<\/p>\n
\tThe Vitalife Fabric: Performance and Sustainability <\/b><\/p>\n
\tAt the heart of this collection is Vitalife, a revolutionary fabric that combines high performance with a profound commitment to sustainability. Its uniqueness lies in the use of an innovative LYCRA elastomer composed of 70% plant-based materials, primarily corn, a renewable resource harvested annually. The new fibre offers a concrete and sustainable alternative to traditional fossil raw materials, while guaranteeing the same performance as the original LYCRA and proven resistance to degradation caused by chlorine, UV rays, and sun creams.<\/p>\n
\tStyle and Functionality for Every Woman <\/b><\/p>\n
\tThe collection is aimed primarily at those who do not compromise between style and performance, with a particular focus on sustainability. The swimsuits are offered in three distinct models, designed to enhance every silhouette and perfectly adapt to the needs of every woman:<\/p>\n
\tColors that Tell the Story of Nature <\/b><\/p>\n
\tThe color palette is an ode to nature, with ethereal and pastel shades that evoke lightness and elegance, mixed with intense and dusty colors, an echo of earthly strength. Deep blues, on the other hand, recall the hidden life of the ocean, creating a harmonious dialogue between the aquatic and terrestrial worlds.<\/p>\n
\tEach model is available in three color variations, in a mix of shades that combines earth tones and pastel hues: Morocco-Valencia, Film-Stone blu, and Caviar-Valencia.<\/p>\n
\t\u201cSince I was little, I had to deal with asthma, a condition that limited my breathing and my freedom \u2013 said Sahika Ercumen Turkish freediver<\/i><\/b> who hold several records. \u201cTo overcome this challenge, I started practicing swimming and, later, freediving. Water was not just a sport for me, but real therapy and salvation. Immersing myself transformed my relationship with breathing, allowing my respiratory problems to progressively improve until they almost disappeared. But water also became the stage for a continuous challenge with myself, a challenge that pushed me beyond my limits and allowed me to achieve many world records. It is proof that what seems like a weakness can become our greatest strength.<\/p>\n
\tToday, I am honored and profoundly happy to have become an ambassador for the \u2018Vitalife\u2019 swimwear line, because the values embodied in these designs are also my own. The dedication to protecting nature and in particular the care and respect for water are the same ones I firmly believe in. I love how their colors vibrate and are inspired by the Earth’s palette, with shades ranging from the deep sea to the horizon, ideally uniting the sky and the water. For me, Vitalife\u2019. is a manifesto that celebrates life, the environment, and well-being. They are values that I will carry with me in every dive\u201d.<\/p>\n
\t\u201cAt arena, we are committed to creating high-performance swimwear that is durable, chlorine-resistant, and safe\u201d. stated Peter Graschi, CEO of arena<\/i><\/b>.\u201d Many of our products already feature recycled fibres such as nylon and polyester, and our collaboration with the LYCRA Company, marks a further step towards sustainability. By introducing bio-derived elastane\u2014sourced from renewable materials\u2014we reduce reliance on virgin fossil-based resources without compromising on quality.<\/p>\n
\tUsing responsible fibers, such as recycled, organic or bio-based, is part of our broader commitment to environmental protection and responsible innovation.<\/p>\n
\tThis choice reflects our long-term vision as a Societ\u00e0 Benefit, where business success goes hand in hand with social and environmental responsibility. Through trusted partnerships and rigorous testing, we ensure that sustainable materials continue to meet our exacting standards of performance, while contributing to meaningful, lasting change\u201d.<\/p>\n
\t\u201cThe LYCRA Company, always at the forefront of innovation in the textile world, is actively committed to reducing greenhouse gas emissions throughout the value chain. We believe that every player in the supply chain\u2014from suppliers to brands, up to the final consumer\u2014has a fundamental role. Only through shared commitment can we build a truly sustainable future for future generations,\u201d declared Alistair Williamson, Vice President EMEA & South Asia of The LYCRA Company. <\/i><\/b><\/p>\n
\tThis collection, therefore, goes beyond a simple swimsuit, celebrating a new way of experiencing sport and fashion, in harmony with the environment. Vitalife is not only a cutting-edge technical proposal but also an invitation to swim while respecting the environment around us, transforming every stroke into a gesture in favor of the planet.\u00a0The collection will be available online starting December 4th. In 2026, the collection will also be available in the best sports stores.<\/p>\n
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Fibre2Fashion News Desk (HU)<\/p>\n
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