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Under the separation, Curry will become independent of\u00a0Under Armour. UA\u00a0will release the Curry 13 \u2013 the final\u00a0Curry Brand\u00a0x\u00a0Under Armour\u00a0shoe \u2013 in\u00a0February 2026\u00a0as planned, with additional colorways and apparel collections available through\u00a0October 2026.<\/p>\n
Under Armour and Stephen Curry will separate Curry Brand, concluding their decade-long partnership.
\nCurry Brand becomes independent as Under Armour refocuses on its core label and releases the final Curry Brand x UA shoe in February 2026.
\nBoth praised the partnership’s impact on youth sports, community work, and performance innovation, with Curry signalling ambitious future growth.<\/p>\n
“It’s been an incredible privilege to work with Stephen, who as President of\u00a0Curry Brand\u00a0has been much more than an ambassador \u2013 he’s become a thoughtful and strategic business leader,” said\u00a0Kevin Plank, Founder and CEO of\u00a0Under Armour.<\/strong><\/em> “Together with our teammates, he helped build something rare: a brand with credibility, community impact, and product that performs at the highest level.\u00a0For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround. And for Stephen, it’s the right moment to let what we created evolve on his terms. We’ll always be grateful for what he’s brought to the UA team.”\u00a0<\/p>\n Launched in 2020 as an extension of\u00a0Stephen Curry’s\u00a0longtime partnership with\u00a0Under Armour,\u00a0Curry Brand\u00a0has combined performance innovation with community investments \u2013 especially in youth sports and underfunded basketball programs \u2013 while serving as a global platform for both parties’ on and off-court values. Through this partnership,\u00a0Under Armour\u00a0expanded its Project Rampart youth sports and education initiative to\u00a0Oakland, and it will continue to support those efforts.\u00a0<\/p>\n “Under Armour\u00a0believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I’ll always be grateful for that.” said\u00a0Stephen Curry<\/strong><\/em>. “Curry Brand\u00a0was created to change the game for good and over the past 5 years, we successfully changed the game for kids, for communities, and for basketball. What\u00a0Curry Brand\u00a0stands for, what I stand for and my commitment to that mission will never change, it’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”\u00a0<\/p>\n “This move lets two strong teams do what they do best,” Plank <\/strong><\/em>added. “Under Armour\u00a0is focused on product innovation and performance for athletes at every level.\u00a0Curry Brand\u00a0gets the independence to determine its own future. That’s good for Stephen and good for UA.”\u00a0<\/p>\n
<\/p>\n Fibre2Fashion News Desk (RM)<\/p>\n
\n <\/p><\/div>\n\tNote: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/h6>\n