{"id":24047,"date":"2025-11-13T04:19:50","date_gmt":"2025-11-13T04:19:50","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/11\/13\/apple-tv-to-rival-netflix-and-amazon-prime-with-ad-based-plan-heres-what-the-company-said-tech-news\/"},"modified":"2025-11-13T04:19:50","modified_gmt":"2025-11-13T04:19:50","slug":"apple-tv-to-rival-netflix-and-amazon-prime-with-ad-based-plan-heres-what-the-company-said-tech-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/11\/13\/apple-tv-to-rival-netflix-and-amazon-prime-with-ad-based-plan-heres-what-the-company-said-tech-news\/","title":{"rendered":"Apple TV To Rival Netflix And Amazon Prime With Ad-Based Plan? Here\u2019s What The Company Said | Tech News"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"story-9703142\">\n<p><span class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">Last Updated:<\/span><time class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">November 13, 2025, 09:05 IST<\/time><\/p>\n<h2 id=\"asubttl-9703142\" class=\"jsx-c9f81425ec968c48 jsx-3037468244 asubttl-schema\">Apple TV is yet to push ads on its viewers as Netflix and Amazon look for other revenue models but will the iPhone maker follow?<\/h2>\n<div class=\"jsx-c9f81425ec968c48 jsx-3037468244\">\n<figure class=\"jsx-c9f81425ec968c48 jsx-3037468244 amimg\"><img decoding=\"async\" alt=\"Apple TV got a rebrand but will it get ads too?\" title=\"Apple TV got a rebrand but will it get ads too?\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=400&amp;height=225\" loading=\"eager\" fetchpriority=\"high\" class=\"jsx-c9f81425ec968c48 jsx-3037468244\"\/><\/p>\n<p>Apple TV got a rebrand but will it get ads too?<\/p>\n<\/figure>\n<\/div>\n<p id=\"0\" class=\"story_para_0\"><span style=\"font-weight:400\">Apple TV is probably one of the few platforms yet to fall into the ad-tier trap, something that Amazon, Netflix and Disney have launched in some countries. Apple usually doesn\u2019t prescribe to these tactics but with the streaming business costing a bomb, the companies need additional source of revenue and ads are the easy bet. <\/span><\/p>\n<p id=\"1\" class=\"story_para_1\"><span style=\"font-weight:400\">So should we expect Apple TV to launch with ads anytime soon? The company\u2019s marketing chief was recently quizzed about this trend and asked whether Apple is going to have a similar vision.\u00a0<\/span><\/p>\n<p id=\"2\" class=\"story_para_2\"><span style=\"font-weight:400\"><strong>Apple TV With Ads: Coming Soon?<\/strong>\u00a0<\/span><\/p>\n<p id=\"3\" class=\"story_para_3\"><span style=\"font-weight:400\">Apple chief in charge of services like Apple TV, Eddy Cue was quoted saying, the company is not planning for ad-tier plans for now but he left the door open for things to change in the future. \u201cNothing at this time. Again, I don\u2019t want to say no forever, but there are no plans. If we can stay aggressive with our pricing, it\u2019s better for consumers not to get interrupted with ads.&#8221;<\/span><\/p>\n<p id=\"4\" class=\"story_para_4\"><span style=\"font-weight:400\">Apple has mostly kept its position clear and Cue making this statement allows the company to say that we didn\u2019t say we will never bring ads to the platform. Having said that, it will be very surprising to see Apple take this stance, even if its rivals benefit from having ad-tier plans that aids their user base loss to some extent.\u00a0<\/span><\/p>\n<p id=\"5\" class=\"story_para_5\"><span style=\"font-weight:400\">The company recently decided to rebrand the streaming platform which is also called Apple TV now, and that makes it three products in the market with the same name. You have the Apple TV platform, Apple TV the device and the Apple TV icon has got a new colour tone upgrade recently.\u00a0<\/span><\/p>\n<p id=\"6\" class=\"story_para_6\"><span style=\"font-weight:400\">Apple continues to keep its price aggressive in markets like India where you can get the streaming service for just Rs 99 per month, similar to Apple Music. The company will also be mindful that having ads between its content goes against the premium experience that many people expect from the brand. <\/span><\/p>\n<div class=\"jsx-95088aad1b3c53cd atawrap\">\n<div class=\"jsx-95088aad1b3c53cd atadetailwrp\">\n<div class=\"jsx-95088aad1b3c53cd ataname\"><span class=\"jsx-95088aad1b3c53cd atthumb\"><\/p>\n<figure class=\"jsx-95088aad1b3c53cd\"><img decoding=\"async\" alt=\"S Aadeetya\" title=\"S Aadeetya\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2023\/11\/aadeetya-3-2023-11-9de48efa65a9ed8ed13a8932cadb6d5a.jpg?impolicy=website&amp;width=60&amp;height=60\" class=\"jsx-95088aad1b3c53cd\"\/><\/figure>\n<p><\/span><\/p>\n<div class=\"jsx-95088aad1b3c53cd attitle\"><a href=\"https:\/\/www.news18.com\/byline\/s-aadeetya-21044.html\" class=\"jsx-95088aad1b3c53cd atamail\">S Aadeetya<\/a><\/p>\n<p>S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr&#8230;<span class=\"jsx-95088aad1b3c53cd aurpdebtn\">Read More<\/span><\/p>\n<\/div>\n<\/div>\n<p>S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr&#8230;<!-- --> <span class=\"jsx-95088aad1b3c53cd aurpdebtn\">Read More<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-3037468244 atbtlink Location\"><span>Location :<\/span><\/p>\n<p><span>Delhi, India, India<\/span><\/p>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-3037468244 atbtlink fp\"><span>First Published:<\/span><\/p>\n<div class=\"rs\">\n<p>November 13, 2025, 09:05 IST<\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-3037468244 brdcrmb\"><a href=\"https:\/\/www.news18.com\/\">News<\/a>  <a href=\"https:\/\/www.news18.com\/tech\/\">tech<\/a>  <span class=\"brdout\"> Apple TV To Rival Netflix And Amazon Prime With Ad-Based Plan? Here\u2019s What The Company Said<\/span><\/div>\n<div id=\"coral-wrap\" class=\"jsx-ba4d8f086a12294f \">\n<div class=\"jsx-ba4d8f086a12294f coral-cont\">\n<div class=\"jsx-ba4d8f086a12294f coltoptxt\">Disclaimer: Comments reflect users\u2019 views, not News18\u2019s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our <a href=\"https:\/\/www.news18.com\/disclaimer\/\" class=\"jsx-ba4d8f086a12294f\">Terms of Use<\/a> and <a href=\"https:\/\/www.news18.com\/privacy_policy\/\" class=\"jsx-ba4d8f086a12294f\">Privacy Policy<\/a>.<\/div>\n<\/div>\n<\/div>\n<p><span class=\"jsx-c9f81425ec968c48 jsx-3037468244 rmbtn news18_read_more\">Read More<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/tech\/apple-tv-to-rival-netflix-and-amazon-prime-with-ad-based-plan-heres-what-the-company-said-9703142.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated:November 13, 2025, 09:05 IST Apple TV is yet to push ads on its viewers as Netflix and Amazon look for other revenue models but will the iPhone maker follow? Apple TV got a rebrand but will it get ads too? Apple TV is probably one of the few platforms yet to fall into&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-24047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/24047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=24047"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/24047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/2213"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=24047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=24047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=24047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}