{"id":22798,"date":"2025-11-02T23:52:21","date_gmt":"2025-11-02T23:52:21","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2025\/11\/02\/why-we-crave-comforting-scents-the-science-behind-aroma-and-emotion-lifestyle-news\/"},"modified":"2025-11-02T23:52:21","modified_gmt":"2025-11-02T23:52:21","slug":"why-we-crave-comforting-scents-the-science-behind-aroma-and-emotion-lifestyle-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/11\/02\/why-we-crave-comforting-scents-the-science-behind-aroma-and-emotion-lifestyle-news\/","title":{"rendered":"Why We Crave Comforting Scents: The Science Behind Aroma And Emotion | Lifestyle News"},"content":{"rendered":"


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Last Updated:<\/span>

Scents significantly influence our emotions and memories by affecting the limbic system, which is the part of the brain responsible for these functions.<\/h2>\n
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\"Fragrances<\/p>\n

Fragrances evoke emotional comfort and relaxation.<\/p>\n<\/figure>\n<\/div>\n

Scents have a curious way of touching parts of our mind that words can\u2019t. A whiff of jasmine might take you back to your grandmother\u2019s garden; a hint of sandalwood could instantly calm your racing thoughts. While we often associate fragrance with luxury, attraction, or hygiene, science shows that scent is deeply intertwined with emotional memory and psychological well-being. In a world that constantly feels rushed and overstimulated, our craving for familiar, comforting aromas is, in fact, the brain\u2019s way of seeking calm and control.<\/p>\n

Why The Mind Reacts To Scent<\/h4>\n

According to Rima Bhandekar, Senior Psychologist at Mpower (Aditya Birla Education Trust), our emotional reactions to fragrance<\/a> stem from how scents are processed in the brain. \u201cScents have the power to awaken and recreate feelings and moments from the past, such as childhood memories or calming experiences. Naturally, people are drawn to scents tied to feelings of pleasure or emotional comfort because they evoke instant relaxation and safety,” she explains.<\/p>\n

This emotional recall is not imagined; it\u2019s neurological. The olfactory system connects directly to the limbic system, the part of the brain responsible for emotion and memory. That\u2019s why a single scent can transport you to another time or rekindle a long-lost feeling within seconds.<\/p>\n

From Luxury To Lifestyle: Fragrance As Emotional Design<\/h4>\n

As modern life gets busier, scent has evolved from a personal indulgence into a lifestyle tool. Ayushmaan Verma, Founder of Lume & Co., notes that fragrance has become \u201can invisible part of modern living.” He adds, \u201cIt\u2019s no longer limited to perfumes or rituals. It now defines how we experience spaces, emotions, and even time.”<\/p>\n

From home candles to office diffusers, people are now curating how their spaces feel, not just how they look. Verma observes that this shift has also redefined branding with companies using scent as a \u2018sub-sensory marketing tool\u2019 to evoke familiarity and emotional recall. The scent of a store, a spa, or even a hotel lobby can influence how we perceive and remember the experience.<\/p>\n

The Therapeutic Power Of Everyday Aromas<\/h4>\n

\u201cFragrances have a profound impact on our emotions and memories because they influence the limbic system,” explains Ridhima Kansal, Director, Rosemoore. She points out that scents such as lavender, sandalwood, and citrus help calm the mind, while vanilla and rose evoke warmth and nostalgia. \u201cWhat calms or energizes someone can differ because scent triggers are deeply personal and shaped by individual experiences,” she adds.<\/p>\n

These emotional connections are what make fragrances an accessible form of \u2018soft therapy\u2019 \u2014 a sensory practice that encourages mindfulness and comfort through familiar aromas. Lighting a candle, wearing a favourite perfume, or diffusing essential oils can all serve as small, restorative rituals that ground us in the moment.<\/p>\n

Scent, Memory, And Mindfulness<\/h4>\n

Whether used in a perfume bottle or diffused through a room, fragrance bridges memory, emotion, and presence. Our attraction to scent isn\u2019t just about smelling good. It\u2019s about feeling safe, soothed, and seen. In a fast-paced world, the fragrance we choose becomes a quiet companion \u2013 one that anchors the mind, uplifts the mood, and reminds us that calm can be as simple as a breath away.<\/p>\n

Location :<\/span><\/p>\n

Delhi, India, India<\/span><\/p>\n<\/div>\n

First Published:<\/span><\/p>\n
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November 02, 2025, 10:48 IST<\/p>\n<\/div>\n<\/div>\n

News<\/a> lifestyle<\/a> Why We Crave Comforting Scents: The Science Behind Aroma And Emotion<\/span><\/div>\n
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Last Updated:November 02, 2025, 10:48 IST Scents significantly influence our emotions and memories by affecting the limbic system, which is the part of the brain responsible for these functions. Fragrances evoke emotional comfort and relaxation. Scents have a curious way of touching parts of our mind that words can\u2019t. A whiff of jasmine might take…<\/p>\n","protected":false},"author":1,"featured_media":22799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-22798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/22798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=22798"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/22798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/22799"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=22798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=22798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=22798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}