{"id":20635,"date":"2025-10-24T22:22:27","date_gmt":"2025-10-24T22:22:27","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/10\/24\/shah-rukh-khan-mourns-advertising-icon-piyush-pandeys-death-calls-him-a-creative-genius-bollywood-news\/"},"modified":"2025-10-24T22:22:27","modified_gmt":"2025-10-24T22:22:27","slug":"shah-rukh-khan-mourns-advertising-icon-piyush-pandeys-death-calls-him-a-creative-genius-bollywood-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/10\/24\/shah-rukh-khan-mourns-advertising-icon-piyush-pandeys-death-calls-him-a-creative-genius-bollywood-news\/","title":{"rendered":"Shah Rukh Khan Mourns Advertising Icon Piyush Pandey\u2019s Death, Calls Him &#8216;A Creative Genius&#8217; | Bollywood News"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"story-9656894\">\n<p><span class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">Last Updated:<\/span><time class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">October 24, 2025, 19:14 IST<\/time><\/p>\n<h2 id=\"asubttl-9656894\" class=\"jsx-c9f81425ec968c48 jsx-2064295799 asubttl-schema\">Shah Rukh Khan mourns ad legend Piyush Pandey\u2019s death, calling him a \u201ccreative genius\u201d who revolutionised Indian advertising. Read SRK\u2019s emotional tribute.<\/h2>\n<figure class=\"jsx-c9f81425ec968c48 jsx-2064295799 amimg\"><img decoding=\"async\" alt=\"Bollywood superstar Shah Rukh Khan paid an emotional tribute to advertising legend Piyush Pandey, who passed away at 70.\" title=\"Bollywood superstar Shah Rukh Khan paid an emotional tribute to advertising legend Piyush Pandey, who passed away at 70.\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=400&amp;height=225\" loading=\"eager\" fetchpriority=\"high\" class=\"jsx-c9f81425ec968c48 jsx-2064295799\"\/><\/p>\n<p>Bollywood superstar Shah Rukh Khan paid an emotional tribute to advertising legend Piyush Pandey, who passed away at 70.<\/p>\n<\/figure>\n<p id=\"0\" class=\"story_para_0\">Bollywood superstar Shah Rukh Khan has joined the chorus of tributes pouring in for advertising legend Piyush Pandey, who passed away on October 24 at the age of 70. Known for redefining the landscape of Indian advertising, Pandey was a pioneer whose creative brilliance shaped countless iconic campaigns and inspired generations of storytellers.<\/p>\n<p id=\"1\" class=\"story_para_1\">On Friday evening, Shah Rukh took to social media to remember his dear friend and collaborator. Posting a monochrome photograph of Piyush Pandey, the actor wrote a heartfelt note that perfectly captured the spirit of the man behind India\u2019s most memorable ad campaigns, \u201cWorking and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots,&#8221; Shah Rukh wrote on X (formerly Twitter).<\/p>\n<div class=\"twtiframe\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots. <a href=\"https:\/\/t.co\/rxJJOrk5Xp\" rel=\"nofollow\">pic.twitter.com\/rxJJOrk5Xp<\/a>\u2014 Shah Rukh Khan (@iamsrk) <a href=\"https:\/\/twitter.com\/iamsrk\/status\/1981715213952176582?ref_src=twsrc%5Etfw\" rel=\"nofollow\">October 24, 2025<\/a><\/p>\n<\/blockquote>\n<\/div>\n<p id=\"3\" class=\"story_para_3\">The actor\u2019s message reflects the profound impact Piyush Pandey had not only on the advertising world but also on the larger creative ecosystem of India. Shah Rukh, who has himself been the face of numerous brand campaigns over the decades, collaborated with Pandey on multiple occasions and shared mutual admiration for each other\u2019s artistry.<\/p>\n<p id=\"4\" class=\"story_para_4\"><strong>A Visionary Who Redefined Indian Advertising<\/strong><\/p>\n<p id=\"5\" class=\"story_para_5\">Piyush Pandey, a Padma Shri recipient, served as the Executive Chairman and Chief Creative Officer Worldwide at Ogilvy, one of the most influential advertising agencies in the world. Often credited as the man who gave Indian advertising its true Indian voice, Pandey believed in telling stories that spoke the language of the masses\u2014deeply rooted in culture, humour, and emotion.<\/p>\n<p id=\"6\" class=\"story_para_6\">He was the creative mind behind some of India\u2019s most loved and enduring ad campaigns, including Fevicol\u2019s \u201cFevicol Ka Jod&#8221;, Cadbury Dairy Milk\u2019s \u201cAsli Swad Zindagi Ka&#8221;, and the heartwarming \u201cMile Sur Mera Tumhara&#8221; campaign. His work didn\u2019t just sell products; it built memories, identities, and a sense of shared nostalgia for millions.<\/p>\n<p id=\"7\" class=\"story_para_7\">Beyond his creative genius, Piyush Pandey was admired for his humility, wit, and ability to mentor young talent. His colleagues at Ogilvy described him as \u201ca man who carried his genius lightly,&#8221; someone who valued authenticity over artifice and connection over commerce.<\/p>\n<p id=\"8\" class=\"story_para_8\"><strong>An Outpouring of Tributes<\/strong><\/p>\n<p id=\"9\" class=\"story_para_9\">Following his demise, several personalities from the entertainment and advertising industries have paid tribute to him. Music maestro Shankar Mahadevan, filmmaker Hansal Mehta, and musician Ehsaan Noorani expressed their grief online, calling him a \u201ccreative genius&#8221; and \u201ca man who redefined Indian advertising.&#8221;<\/p>\n<p id=\"10\" class=\"story_para_10\">Actor Gajraj Rao also penned a heartfelt note, describing Pandey as \u201cthe Sam Manekshaw of Indian advertising,&#8221; lauding his ability to lead with courage and creative conviction.<\/p>\n<p id=\"11\" class=\"story_para_11\"><strong>An Irreplaceable Loss<\/strong><\/p>\n<p id=\"12\" class=\"story_para_12\">According to a statement released by Ogilvy, Piyush Pandey had been battling an infection that took a serious turn. He passed away peacefully on Friday morning. The agency wrote, \u201cIt is with an unfathomable sense of loss that we share the passing of our beloved Piyush Pandey. His creativity, leadership, and laughter will be missed deeply by every one of us.&#8221;<\/p>\n<p id=\"13\" class=\"story_para_13\">For the Indian creative community, Pandey\u2019s passing marks the end of an era \u2014 one defined by heart, humour, and a profound belief in the power of storytelling. As Shah Rukh Khan wrote, Piyush Pandey\u2019s legacy lies not only in his work but in the effortless grace with which he carried his brilliance \u2014 leaving behind inspiration that will outlive generations.<\/p>\n<div class=\"jsx-95088aad1b3c53cd atawrap\">\n<div class=\"jsx-95088aad1b3c53cd atadetailwrp\">\n<div class=\"jsx-95088aad1b3c53cd ataname\"><span class=\"jsx-95088aad1b3c53cd atthumb\"><\/p>\n<figure class=\"jsx-95088aad1b3c53cd\"><img decoding=\"async\" alt=\"Yatamanyu Narain\" title=\"Yatamanyu Narain\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2023\/11\/yatamanyu-mugshot-2023-11-7f9203925373293b28c59bc745fb612f.jpeg?impolicy=website&amp;width=60&amp;height=60\" class=\"jsx-95088aad1b3c53cd\"\/><\/figure>\n<p><\/span><\/p>\n<div class=\"jsx-95088aad1b3c53cd attitle\"><a href=\"https:\/\/www.news18.com\/byline\/yatamanyu-narain-22555.html\" class=\"jsx-95088aad1b3c53cd atamail\">Yatamanyu Narain<\/a><\/p>\n<p>Yatamanyu Narain is a Sub-Editor at News18.com with a passion for all things entertainment. Whether he&#8217;s breaking the latest Bollywood news or chatting with rising stars in the OTT world, he\u2019s always on the hun&#8230;<span class=\"jsx-95088aad1b3c53cd aurpdebtn\">Read More<\/span><\/p>\n<\/div>\n<\/div>\n<p>Yatamanyu Narain is a Sub-Editor at News18.com with a passion for all things entertainment. Whether he&#8217;s breaking the latest Bollywood news or chatting with rising stars in the OTT world, he\u2019s always on the hun&#8230;<!-- --> <span class=\"jsx-95088aad1b3c53cd aurpdebtn\">Read More<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-2064295799 atbtlink fp\"><span>First Published:<\/span><\/p>\n<div class=\"rs\">\n<p>October 24, 2025, 19:00 IST<\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-2064295799 brdcrmb\"><a href=\"https:\/\/www.news18.com\/\">News<\/a>  <a href=\"https:\/\/www.news18.com\/movies\/\">movies<\/a>  <a href=\"https:\/\/www.news18.com\/movies\/bollywood\/\">bollywood<\/a>  <span class=\"brdout\"> Shah Rukh Khan Mourns Advertising Icon Piyush Pandey\u2019s Death, Calls Him &#8216;A Creative Genius&#8217;<\/span><\/div>\n<div id=\"coral-wrap\" class=\"jsx-ba4d8f086a12294f \">\n<div class=\"jsx-ba4d8f086a12294f coral-cont\">\n<div class=\"jsx-ba4d8f086a12294f coltoptxt\">Disclaimer: Comments reflect users\u2019 views, not News18\u2019s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our <a href=\"https:\/\/www.news18.com\/disclaimer\/\" class=\"jsx-ba4d8f086a12294f\">Terms of Use<\/a> and <a href=\"https:\/\/www.news18.com\/privacy_policy\/\" class=\"jsx-ba4d8f086a12294f\">Privacy Policy<\/a>.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/movies\/bollywood\/shah-rukh-khan-mourns-advertising-icon-piyush-pandeys-death-calls-him-a-creative-genius-ws-kl-9656894.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated:October 24, 2025, 19:14 IST Shah Rukh Khan mourns ad legend Piyush Pandey\u2019s death, calling him a \u201ccreative genius\u201d who revolutionised Indian advertising. Read SRK\u2019s emotional tribute. Bollywood superstar Shah Rukh Khan paid an emotional tribute to advertising legend Piyush Pandey, who passed away at 70. Bollywood superstar Shah Rukh Khan has joined the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-20635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/20635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=20635"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/20635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/20636"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=20635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=20635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=20635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}