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Developed in partnership with Trove, the leader in branded resale and customer trade-in, and Debrand, a comprehensive sortation and circular logistics partner, Re-Calvin is a free service from Calvin Klein that gives U.S. customers a simple, accessible way to extend the useful life of clothing, shoes and accessories from any brand through donation, recycling, downcycling or, when necessary, responsible disposal that is converted from waste to energy. Re-Calvin also accepts intimates such as bras, swimwear and underwear \u2013 a category often excluded from circularity programs.<\/p>\n
Calvin Klein has launched Re-Calvin, a free US take-back programme with Trove and Debrand to promote circularity.
\nCustomers can send clothing, shoes, and accessories from any brand for reuse, recycling, downcycling, or responsible disposal.
\nNotably, it accepts intimates, often excluded from such schemes, and provides full transparency through post-processing email updates.<\/p>\n
\u201cAs Calvin Klein continues its sustainability journey, we are proud to introduce a program that makes circularity more accessible for our customers and delivers alternative uses for pre-loved items,\u201d said David Savman, Global Brand President, Calvin Klein. \u201cIt was important that we partner with experts with a proven ability to build and scale programs that handle a wide range of products andcategories, making it easier than ever for customers to responsibly extend the life of their items.\u201d<\/p>\n
How It Works<\/strong><\/p>\n Customers in the United States can visit calvinklein.us\/re-calvin to print a free shipping label and send in items from any brand. Once received, each package is processed and routed according to Calvin Klein\u2019s diligent, established standards:<\/p>\n Only items suitable for a new owner are directed to reuse. Garments with significant wear, damage, heavy stains and all intimates are directed to end-of-use streams, including recycling, downcycling and responsible disposal. Customers receive an email update after their parcel is processed, detailing how their items were routed, ensuring transparency throughout the process.<\/p>\n Powered by Trove\u2019s Takeback Plug-In<\/strong><\/p>\n Re-Calvin is powered by Trove\u2019s new Takeback Plug-In, which enables Calvin Klein to seamlessly manage item intake, routing and transparency at scale. The plug-in integrates directly into Calvin Klein\u2019s existing U.S. website, enabling the brand to operate a multi-brand takeback program that includes complex categories such as intimates.<\/p>\n The Takeback Plug-in expands Trove\u2019s suite of circular solutions, which also includes the Resale Plug-in, Trade-in Plug-in and a range of API integration options. Together, these tools give brands the flexibility to build customized circular programs that meet their unique needs.<\/p>\n \u201cRe-Calvin marks the first implementation of Trove\u2019s new Takeback Plug-In,\u201d said Terry Boyle, CEO of Trove<\/strong><\/em>. \u201cWith this launch, Calvin Klein is showing how technology can make responsible choices simple for every customer, accepting items from any brand and across all categories, including intimates, to help keep more textiles in circulation.\u201d<\/p>\n By accepting items from any brand and across all categories, Re-Calvin reflects Calvin Klein, Trove and Debrand\u2019s shared belief that every item should have as many chances as possible to find a second life.<\/p>\n
<\/p>\n Fibre2Fashion News Desk (RM)<\/p>\n
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\tNote: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/h6>\n