{"id":19808,"date":"2025-10-21T21:56:13","date_gmt":"2025-10-21T21:56:13","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/10\/21\/want-to-launch-your-brand-on-quick-commerce-an-explainer-after-earning-profit-of-rs-15-viral-news\/"},"modified":"2025-10-21T21:56:13","modified_gmt":"2025-10-21T21:56:13","slug":"want-to-launch-your-brand-on-quick-commerce-an-explainer-after-earning-profit-of-rs-15-viral-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/10\/21\/want-to-launch-your-brand-on-quick-commerce-an-explainer-after-earning-profit-of-rs-15-viral-news\/","title":{"rendered":"Want To Launch Your Brand On Quick Commerce? An Explainer After Earning ‘Profit Of Rs 15!’ | Viral News"},"content":{"rendered":"


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The Redditor shared that his friend launched a snack brand on quick-commerce sites like Instamart and Zepto.<\/h2>\n
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The cost to make one Rs 199 pack was about Rs 78. (Photo Credits: X)<\/p>\n<\/figure>\n

A Redditor shared a brutal reality check about launching a small snack brand on quick commerce platforms. At first, everything seemed perfect as sales were climbing daily, the brand was getting noticed and visibility was high. But after six months, the financial reality hit hard and it wasn\u2019t what it appeared to be.<\/p>\n

The user shared the post with the title: \u201cI watched my friend\u2019s snack brand get destroyed by quick commerce. Here\u2019s what nobody tells you.”<\/p>\n

\u201cMy buddy launched his processed snacks brand on Instamart and Zepto earlier this year. Met him yesterday after 6 months, and holy sh**, the reality check was brutal,” he wrote.<\/p>\n

The Reality Behind Numbers<\/strong><\/p>\n

During the first three months, the Redditor said, \u201cBro, brand visibility is insane! Sales are climbing daily. Everything looked perfect.”<\/p>\n

But when he calculated the real costs, the situation was shocking.<\/p>\n

\u201cThe breakdown that killed him: Platform takes ~28 per cent commission on every Rs 199 pack. Packaging costs TRIPLED (moisture protection, breakage prevention, etc.). Rs 7.5 lakhs just sitting in dark stores doing nothing. Rs 35,000\/month just to stay visible on the app. Constant discounting to compete with established brands,” the user shared.<\/p>\n

The cost to make one Rs 199 pack was about Rs 78, which left a profit of only Rs 15 per sale after all expenses. Some SKUs were actually losing around Rs 10 per sale.<\/p>\n

\u201cSales were UP. Orders kept coming. But his bank balance kept going DOWN. The harsh truth he learned: For small brands, quick commerce isn\u2019t a sales channel. It\u2019s a marketing expense disguised as revenue. You\u2019re not making money. You\u2019re buying customers at an insane price,” he said.<\/p>\n

Key Takeaways From The Experience<\/strong><\/p>\n

The Redditor shared what he wished his friend knew before launching:<\/p>\n