{"id":19059,"date":"2025-10-19T07:20:08","date_gmt":"2025-10-19T07:20:08","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/10\/19\/apples-biggest-threat-is-not-google-former-apple-chief-has-this-warning-for-ceo-tim-cook-tech-news\/"},"modified":"2025-10-19T07:20:08","modified_gmt":"2025-10-19T07:20:08","slug":"apples-biggest-threat-is-not-google-former-apple-chief-has-this-warning-for-ceo-tim-cook-tech-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/10\/19\/apples-biggest-threat-is-not-google-former-apple-chief-has-this-warning-for-ceo-tim-cook-tech-news\/","title":{"rendered":"\u2018Apple\u2019s Biggest Threat Is Not Google\u2026\u2019: Former Apple Chief Has This Warning For CEO Tim Cook | Tech News"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"story-9632587\">\n<p><span class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">Last Updated:<\/span><time class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">October 13, 2025, 14:25 IST<\/time><\/p>\n<h2 id=\"asubttl-9632587\" class=\"jsx-c9f81425ec968c48 jsx-3016113882 asubttl-schema\">Apple is far behind in the AI race and one of its rivals is going to shape the future of the iPhone maker for the next decade<\/h2>\n<div class=\"jsx-cc1b15cf85effb8b artsharwrp\"><a href=\"https:\/\/news18.co\/gnps-en-btn\" target=\"_blank\" class=\"jsx-91f4da8d48c13a79 gglebtn bgprpl\"\/><\/p>\n<div id=\"artshare\" class=\"jsx-cc1b15cf85effb8b artshare\">\n<div class=\"jsx-cc1b15cf85effb8b stickdiv\">\n<div class=\"jsx-cc1b15cf85effb8b deskwrapstkdiv\">\n<div class=\"jsx-cc1b15cf85effb8b fontchange\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/english\/font.svg\" height=\"30px\" width=\"30px\" alt=\"font\" title=\"font\" class=\"jsx-cc1b15cf85effb8b lazyload\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure class=\"jsx-c9f81425ec968c48 jsx-3016113882 amimg\"><img decoding=\"async\" alt=\"Sculley is big critic of his former company and has never minced his words\" title=\"Sculley is big critic of his former company and has never minced his words\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=400&amp;height=225\" loading=\"eager\" fetchpriority=\"high\" class=\"jsx-c9f81425ec968c48 jsx-3016113882\"\/><\/p>\n<p>Sculley is big critic of his former company and has never minced his words<\/p>\n<\/figure>\n<p id=\"0\" class=\"story_para_0\"><span style=\"font-weight:400\">Apple is lagging behind in the AI race with Google and OpenAI showing the virtues of their investment to build powerful AI models. The company is still trying to find its feet in this arena and one of known Apple executives says the brand has to find its way back and show the world that it is not done.\u00a0<\/span><\/p>\n<p id=\"1\" class=\"story_para_1\"><span style=\"font-weight:400\">John Sculley is not a new name in the Apple circuit, especially known for his issues with then Apple CEO Steve Jobs, who got Sculley to the brand and then was ousted by his CEO choice. <\/span><\/p>\n<p id=\"2\" class=\"story_para_2\"><span style=\"font-weight:400\">Sculley was talking at an event recently, where he mentioned that not Google or Meta is the biggest threat to Apple, that laurel goes to OpenAI, which he claims is Apple\u2019s \u201cfirst real competitor&#8221; in decades.\u00a0<\/span><\/p>\n<p id=\"3\" class=\"story_para_3\"><span style=\"font-weight:400\"><strong>Time To Move From Apps In The AI Era<\/strong>\u00a0<\/span><\/p>\n<p id=\"4\" class=\"story_para_4\"><span style=\"font-weight:400\">Sculley also mentioned that Apple did not succeed in artificial intelligence and that\u2019s where OpenAI is leading the ranks, closely followed by Google. He even pointed out that tech companies need to look beyond apps in this era and focus on AI agents in the new AI era.<\/span><\/p>\n<p id=\"5\" class=\"story_para_5\"><span style=\"font-weight:400\"> Sculley has been vocal about his former company, and this latest statement tells you what everyone is thinking. Apple is nowhere in the AI race, and he feels the company, when Tim Cook leaves, will need a new CEO who can frontier the AI era hands-on. He even mentioned that Apple will have to invest in the Agentic AI era, and move away from apps for the future of its business growth.\u00a0<\/span><\/p>\n<p id=\"6\" class=\"story_para_6\"><span style=\"font-weight:400\">Apple seems to be investing in AI but it does feel a year or two late with its planning. All that could be attributed to the internal apprehension about the tech, and it seems that lack of foresight is why Apple is now playing catch up with one of its biggest rivals, as per Sculley.\u00a0<\/span><\/p>\n<p id=\"7\" class=\"story_para_7\"><span style=\"font-weight:400\">Siri AI launch has been delayed multiple times, and is now expected to be released with one of the iOS 26 updates next year. The smart home segment also needs AI to make its mark, where you have Gemini for Home and Alexa+ in the mix. Tim Cook has a tough challenge on his hands but one that could define the future roadmap and success of this tech giant. <\/span><\/p>\n<div class=\"jsx-95088aad1b3c53cd atawrap\">\n<div class=\"jsx-95088aad1b3c53cd atadetailwrp\">\n<div class=\"jsx-95088aad1b3c53cd ataname\"><span class=\"jsx-95088aad1b3c53cd atthumb\"><\/p>\n<figure class=\"jsx-95088aad1b3c53cd\"><img decoding=\"async\" alt=\"S Aadeetya\" title=\"S Aadeetya\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2023\/11\/aadeetya-3-2023-11-9de48efa65a9ed8ed13a8932cadb6d5a.jpg?impolicy=website&amp;width=60&amp;height=60\" class=\"jsx-95088aad1b3c53cd\"\/><\/figure>\n<p><\/span><\/p>\n<div class=\"jsx-95088aad1b3c53cd attitle\"><a href=\"https:\/\/www.news18.com\/byline\/s-aadeetya-21044.html\" class=\"jsx-95088aad1b3c53cd atamail\">S Aadeetya<\/a><\/p>\n<p>S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr&#8230;<span class=\"jsx-95088aad1b3c53cd aurpdebtn\">Read More<\/span><\/p>\n<\/div>\n<\/div>\n<p>S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr&#8230;<!-- --> <span class=\"jsx-95088aad1b3c53cd aurpdebtn\">Read More<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-3016113882 atbtlink fp\"><span>First Published:<\/span><\/p>\n<div class=\"rs\">\n<p>October 13, 2025, 14:25 IST<\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-3016113882 brdcrmb\"><a href=\"https:\/\/www.news18.com\/\">News<\/a>  <a href=\"https:\/\/www.news18.com\/tech\/\">tech<\/a>  <span class=\"brdout\"> \u2018Apple\u2019s Biggest Threat Is Not Google\u2026\u2019: Former Apple Chief Has This Warning For CEO Tim Cook<\/span><\/div>\n<div id=\"coral-wrap\" class=\"jsx-ba4d8f086a12294f \">\n<div class=\"jsx-ba4d8f086a12294f coral-cont\">\n<div class=\"jsx-ba4d8f086a12294f coltoptxt\">Disclaimer: Comments reflect users\u2019 views, not News18\u2019s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our <a href=\"https:\/\/www.news18.com\/disclaimer\/\" class=\"jsx-ba4d8f086a12294f\">Terms of Use<\/a> and <a href=\"https:\/\/www.news18.com\/privacy_policy\/\" class=\"jsx-ba4d8f086a12294f\">Privacy Policy<\/a>.<\/div>\n<\/div>\n<\/div>\n<p><span class=\"jsx-c9f81425ec968c48 jsx-3016113882 rmbtn news18_read_more\">Read More<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/tech\/apples-biggest-threat-is-not-google-former-apple-chief-has-this-warning-for-ceo-tim-cook-ws-l-9632587.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated:October 13, 2025, 14:25 IST Apple is far behind in the AI race and one of its rivals is going to shape the future of the iPhone maker for the next decade Sculley is big critic of his former company and has never minced his words Apple is lagging behind in the AI race&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-19059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/19059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=19059"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/19059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/1072"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=19059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=19059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=19059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}