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World of Flight Philadelphia represents Jordan Brand\u2019s pinnacle retail concept, designed to showcase premium Jordan Brand product collections, styling, storytelling and experiences in a warm, soulful space rooted in Jordan\u2019s history as a brand of flight.<\/p>\n
Jordan Brand has opened its first US World of Flight store in Philadelphia, its sixth global flagship and a hub for basketball culture.
\nThe location offers premium collections, exclusive drops, and community events in a historic Beaux Arts building.
\nThe opening highlights the brand’s deep ties to the city, partnering with local athletes, creators, and youth initiatives.<\/p>\n
The new World of Flight is Jordan Brand\u2019s sixth flagship retail location and the first in an ambitious plan to grow the Jordan Brand retail experience in the U.S., with additional World of Flight locations planned in key cities across the country. The Philadelphia announcement follows the 2024 opening of Nike & Jordan World of Flight Mexico City and previous World of Flight openings in Beijing (2024), Seoul (2023), Tokyo (2023) and Milan (2022).<\/p>\n
\u201cAs Jordan Brand enters its next era of greatness, we do so with an eye for furthering our connection to our community. World of Flight is a direct portal to our brand and represents the pinnacle of basketball culture,\u201d says Sarah Mensah, President, Jordan Brand<\/strong><\/em>. \u201cOpening our first World of Flight door in the United States in Philadelphia, where Michael Jordan played his last game and Jalen Hurts is redefining greatness on the football field, is emblematic of the stories, legacy and achievements we continue to create and uplift.”<\/p>\n World of Flight Philadelphia exists as a vibrant tribute to basketball culture in the City of Brotherly Love, home to a thriving local hoops scene and diehard fans of the hometown 76ers, one of the most storied franchises in the NBA.<\/p>\n Housed in a historic Beaux Arts building constructed in the early 1900s, World of Flight Philadelphia will serve as a destination retail experience, forging authentic connections with fans through community events, exclusive and high-heat product drops, a curated co-creation experience, and the broadest available assortment of Jordan Brand footwear and apparel.<\/p>\n \u201cWe are going to further unite the energy of Philadelphia with MJ\u2019s greatness,\u201d says Jeremy Bolds, GM, North America, Jordan Brand<\/strong><\/em>. \u201cWe are looking to serve a community that\u2019s rich in culture and also drives one of the largest basketball-demand markets in the U.S. We will meet and exceed their needs, not only with an incredible Jordan Brand retail experience but also by expanding out with programming \u2014 elevating local athletes, artists, creators and fans.\u201d<\/p>\n The opening deepens Jordan Brand\u2019s longstanding connection to Philadelphia, where the brand named its first class of Wings Scholars in 2015 and continues to work with local Purpose partners, including the Jalen Hurts Foundation, to put greatness in reach for young people throughout the city. Michael Jordan played the final game of his NBA career in Philadelphia in 2003; Jordan Brand co-founder Larry Miller was born and raised there; and Jordan Brand athletes Jalen Hurts and Jared McCain proudly represent the city on the national stage.<\/p>\n \u201cI think it is amazing that Jordan Brand chose Philadelphia for its first World of Flight store in the U.S. \u2014 it is a city that has shown me so much love and deserves the best,\u201d says Jordan Brand athlete Jalen Hurts<\/strong><\/em>. \u201cJordan Brand has done so much work supporting youth and organizations in the Philadelphia community over the last 10 years, and now World of Flight is going to be a special experience for everybody that comes through.\u201d<\/p>\n
<\/p>\n Fibre2Fashion News Desk (RM)<\/p>\n
\n <\/p><\/div>\n\tNote: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.<\/h6>\n