{"id":17048,"date":"2025-10-02T16:00:07","date_gmt":"2025-10-02T16:00:07","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/10\/02\/asha-bhosle-gets-relief-bombay-high-court-protects-singers-personality-rights-bollywood-news\/"},"modified":"2025-10-02T16:00:07","modified_gmt":"2025-10-02T16:00:07","slug":"asha-bhosle-gets-relief-bombay-high-court-protects-singers-personality-rights-bollywood-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/10\/02\/asha-bhosle-gets-relief-bombay-high-court-protects-singers-personality-rights-bollywood-news\/","title":{"rendered":"Asha Bhosle Gets Relief, Bombay High Court Protects Singer’s Personality Rights | Bollywood News"},"content":{"rendered":"


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The court stated that making AI tools available to replicate a celebrity’s voice without consent is a violation of their identity rights.<\/h2>\n
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Court restrains misuse of Asha Bhosle’s name, images, and voice.<\/p>\n<\/figure>\n

In a big win for the veteran playback singer Asha Bhosle, the Bombay High Court on Thursday issued an order protecting the unauthorised use of her personality rights. The court restrained various entities from misusing the personal attributes of the singer, like her name and images \u2013 even with the use of Artificial Intelligence (AI).<\/p>\n

The court stated that making AI tools available to replicate a celebrity\u2019s voice without consent is a violation of their identity rights.<\/p>\n

\u201cMaking AI tools available to enable the conversion of any voice into that of a celebrity without his\/ her permission would constitute a violation of the celebrity\u2019s personality rights. Such tools facilitate the unauthorised appropriation and manipulation of a celebrity\u2019s voice, which is a key component of their personal identity and public persona,” Justice Arif S Doctor stated.<\/p>\n

Asha Bhosle had approached the court against several defendants, including Mayk Inc, an AI company allegedly offering cloned versions of her voice.<\/p>\n

What Are Personality Rights?<\/h4>\n

Personality rights refer to an individual\u2019s legal entitlement to control the commercial and public use of their identity. They safeguard attributes that are uniquely linked to a person, such as their name, image, likeness, voice, signature, or even trademark catchphrases, from being exploited without consent.<\/p>\n

These rights are often broken into two branches \u2013 the Right of publicity and the Right to privacy. The former protects against unauthorised commercial exploitation, such as using a celebrity\u2019s face in advertisements. On the other hand, the right to privacy guards against intrusion into personal dignity, covering misuse through deepfakes, morphed images, fabricated endorsements, or intimate doctored content.<\/p>\n

Previously, the Delhi High Court also protected the personality rights of Bollywood actress Aishwarya Rai Bachchan, her husband Abhishek Bachchan and filmmaker Karan Johar.<\/p>\n

\u201cPersonality Rights of individuals, simply put, entail the right to control and protect the exploitation of one\u2019s image, name, likeness or other attributes of the individuals\u2019 personality, in addition to the commercial gains that can be derived from the same. Personality Rights can be located in the individuals\u2019 autonomy to permit or deny the exploitation of the likeness of other attributes of their personality,” the court had said while protecting Aishwarya\u2019s rights.<\/p>\n

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Chirag Sehgal<\/a><\/p>\n

Chirag Sehgal works as a Senior Sub-Editor in the Entertainment team at News18.com. With an experience of five years in the media industry, he largely focuses on Indian television coverage. Apart from bringing …Read More<\/span><\/p>\n<\/div>\n<\/div>\n

Chirag Sehgal works as a Senior Sub-Editor in the Entertainment team at News18.com. With an experience of five years in the media industry, he largely focuses on Indian television coverage. Apart from bringing … Read More<\/span><\/p>\n<\/div>\n<\/div>\n

Click here<\/a> to add News18 as your preferred news source on Google. Check latest Bollywood news updates, events and award shows, upcoming hindi movies<\/a> releases, exclusive interviews, box office collections, reviews<\/a>, trailers, and more.\u00a0Download the News18 App<\/a>.<\/div>\n
First Published:<\/span><\/p>\n
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October 02, 2025, 21:18 IST<\/p>\n<\/div>\n<\/div>\n

News<\/a> movies<\/a> bollywood<\/a> Asha Bhosle Gets Relief, Bombay High Court Protects Singer’s Personality Rights<\/span><\/div>\n
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Last Updated:October 02, 2025, 21:28 IST The court stated that making AI tools available to replicate a celebrity’s voice without consent is a violation of their identity rights. Court restrains misuse of Asha Bhosle’s name, images, and voice. In a big win for the veteran playback singer Asha Bhosle, the Bombay High Court on Thursday…<\/p>\n","protected":false},"author":1,"featured_media":17049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-17048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/17048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=17048"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/17048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/17049"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=17048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=17048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=17048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}