{"id":17033,"date":"2025-10-02T14:41:36","date_gmt":"2025-10-02T14:41:36","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/10\/02\/cant-afford-22k-gold-anymore-heres-why-9k-14k-18k-jewellery-are-suddenly-in-demand-business-news\/"},"modified":"2025-10-02T14:41:36","modified_gmt":"2025-10-02T14:41:36","slug":"cant-afford-22k-gold-anymore-heres-why-9k-14k-18k-jewellery-are-suddenly-in-demand-business-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/10\/02\/cant-afford-22k-gold-anymore-heres-why-9k-14k-18k-jewellery-are-suddenly-in-demand-business-news\/","title":{"rendered":"Can\u2019t Afford 22K Gold Anymore? Here\u2019s Why 9K, 14K & 18K Jewellery Are Suddenly In Demand | Business News"},"content":{"rendered":"


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Last Updated:<\/span>

Buying 22-carat gold jewellery has become increasingly difficult. Thus, consumers are shifting towards more affordable options such as 14-carat, 18-carat, even 9-carat jewellery<\/h2>\n
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Jewellers in Rajkot note that demand for 9- and 14-carat gold has surged, particularly among the younger generation.<\/p>\n<\/figure>\n

For months now, gold prices in India have been climbing steadily, hitting historic highs. A mix of factors \u2014 global economic uncertainty, the weakening rupee against the dollar, and volatile international conditions \u2014 has pushed investors towards the yellow metal, driving up its price further.<\/p>\n

But this surge has come at a cost. For many middle-class families, especially those preparing for festivals and weddings, buying 22-carat gold jewellery has become increasingly difficult. As a result, consumers are now shifting towards more affordable options \u2014 14-carat and 18-carat jewellery, and even 9-carat pieces.<\/p>\n

Tradition Meets Rising Prices<\/strong><\/p>\n

Gold has always held a special place in households, symbolising prosperity, security, and tradition. Festivals like Dussehra and Diwali, along with the wedding season, are considered the most auspicious times to buy gold. But with prices touching new highs, shoppers are adapting by choosing jewellery that balances both tradition and affordability.<\/p>\n

The government\u2019s move to allow hallmarking of 9- and 14-carat gold has boosted buyer confidence. Consumers now feel assured of quality even when opting for lower-carat jewellery.<\/p>\n

A Shift In Buying Patterns<\/strong><\/p>\n

Jewellers in Rajkot note that demand for 9- and 14-carat jewellery has surged, particularly among the younger generation. With modern, trendy designs available at lower costs, young buyers see these pieces less as long-term investments and more as fashion statements.<\/p>\n

\u201cFor today\u2019s youth, jewellery isn\u2019t just about wealth; it\u2019s about style,” say jewellers. \u201cThey are choosing 9-carat or 14-carat pieces because they can update their look without spending too much.”<\/p>\n

Meanwhile, 18-carat gold jewellery is becoming popular in the designer segment, especially among couples shopping for weddings. The upcoming wedding season (November to February) and the festive rush for Diwali are expected to drive strong demand in these lower-carat categories.<\/p>\n

Gold In the Indian Context<\/strong><\/p>\n

Unlike in many countries, gold in India is not just an investment \u2014 it is cultural, emotional, and often seen as a financial safety net. But with soaring prices, the market is witnessing a generational shift: while older buyers still prefer 22-carat jewellery for long-term value, younger consumers are increasingly comfortable choosing lighter, trendier pieces in lower carats.<\/p>\n

This shift is likely to redefine jewellery trends in India over the next few years, blending tradition with affordability and fashion.<\/p>\n

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Business Desk<\/a><\/p>\n

A team of writers and reporters decodes vast terms of personal finance and making money matters simpler for you. From latest initial public offerings (IPOs) in the market to best investment options, we cover al…Read More<\/span><\/p>\n<\/div>\n<\/div>\n

A team of writers and reporters decodes vast terms of personal finance and making money matters simpler for you. From latest initial public offerings (IPOs) in the market to best investment options, we cover al… Read More<\/span><\/p>\n<\/div>\n<\/div>\n

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Location :<\/span><\/p>\n

Rajkot, India, India<\/span><\/p>\n<\/div>\n

First Published:<\/span><\/p>\n
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October 02, 2025, 16:43 IST<\/p>\n<\/div>\n<\/div>\n

News<\/a> business<\/a> Can\u2019t Afford 22K Gold Anymore? Here\u2019s Why 9K, 14K & 18K Jewellery Are Suddenly In Demand<\/span><\/div>\n
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But this surge has come at a cost. For many middle-class families, especially those preparing for festivals and weddings, buying 22-carat gold jewellery has become increasingly difficult. As a result, consumers are now shifting towards more affordable options \u2014 14-carat and 18-carat jewellery, and even 9-carat pieces.<\/p>\n

Tradition Meets Rising Prices<\/strong><\/p>\n

Gold has always held a special place in households, symbolising prosperity, security, and tradition. Festivals like Dussehra and Diwali, along with the wedding season, are considered the most auspicious times to buy gold. But with prices touching new highs, shoppers are adapting by choosing jewellery that balances both tradition and affordability.<\/p>\n

The government\u2019s move to allow hallmarking of 9- and 14-carat gold has boosted buyer confidence. Consumers now feel assured of quality even when opting for lower-carat jewellery.<\/p>\n

A Shift In Buying Patterns<\/strong><\/p>\n

Jewellers in Rajkot note that demand for 9- and 14-carat jewellery has surged, particularly among the younger generation. With modern, trendy designs available at lower costs, young buyers see these pieces less as long-term investments and more as fashion statements.<\/p>\n

\u201cFor today\u2019s youth, jewellery isn\u2019t just about wealth; it\u2019s about style,\u201d say jewellers. \u201cThey are choosing 9-carat or 14-carat pieces because they can update their look without spending too much.\u201d<\/p>\n

Meanwhile, 18-carat gold jewellery is becoming popular in the designer segment, especially among couples shopping for weddings. The upcoming wedding season (November to February) and the festive rush for Diwali are expected to drive strong demand in these lower-carat categories.<\/p>\n

Gold In the Indian Context<\/strong><\/p>\n

Unlike in many countries, gold in India is not just an investment \u2014 it is cultural, emotional, and often seen as a financial safety net. But with soaring prices, the market is witnessing a generational shift: while older buyers still prefer 22-carat jewellery for long-term value, younger consumers are increasingly comfortable choosing lighter, trendier pieces in lower carats.<\/p>\n

This shift is likely to redefine jewellery trends in India over the next few years, blending tradition with affordability and fashion.<\/p>\n<\/div>\n

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Last Updated:October 02, 2025, 16:43 IST Buying 22-carat gold jewellery has become increasingly difficult. Thus, consumers are shifting towards more affordable options such as 14-carat, 18-carat, even 9-carat jewellery Jewellers in Rajkot note that demand for 9- and 14-carat gold has surged, particularly among the younger generation. For months now, gold prices in India have…<\/p>\n","protected":false},"author":1,"featured_media":15815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-17033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/17033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=17033"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/17033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/15815"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=17033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=17033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=17033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}