{"id":1688,"date":"2025-08-04T06:23:05","date_gmt":"2025-08-04T06:23:05","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/08\/04\/sara-tendulkar-becomes-brand-ambassador-for-australias-130-million-global-tourism-campaign-travel-news\/"},"modified":"2025-08-04T06:23:05","modified_gmt":"2025-08-04T06:23:05","slug":"sara-tendulkar-becomes-brand-ambassador-for-australias-130-million-global-tourism-campaign-travel-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/08\/04\/sara-tendulkar-becomes-brand-ambassador-for-australias-130-million-global-tourism-campaign-travel-news\/","title":{"rendered":"Sara Tendulkar Becomes Brand Ambassador for Australia\u2019s $130 Million Global Tourism Campaign | Travel News"},"content":{"rendered":"


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Sara Tendulkar has been named the Indian face of Australia\u2019s global tourism campaign “Come and Say G\u2019day,” joining a star-studded international lineup to promote travel Down Under.<\/h2>\n
\"Sara<\/p>\n

Sara Tendulkar is now the face of Australia\u2019s new tourism campaign in India<\/p>\n<\/figure>\n

The Australian government is gearing up to launch the next phase of its international tourism push this time, with a touch of star power from India. Sara Tendulkar, daughter of cricket icon Sachin Tendulkar, will front the Indian segment of the $130 million \u201cCome and Say G\u2019day” campaign, designed to inspire global travellers to choose Australia for their next holiday.<\/p>\n

Kicking off first in China on August 7, the campaign will gradually roll out across several major markets including India, the US, the UK, and Japan by the end of this year.<\/p>\n

At the heart of the campaign is Australia\u2019s animated mascot Ruby the Roo, who returns to screens with a fresh crew of well-known faces to create customized messaging for each region. In India, Sara Tendulkar will lead the charge, spotlighting Australia\u2019s vibrant tourism offerings through TV and digital media.<\/p>\n

The campaign also features:<\/p>\n

Robert Irwin, wildlife conservationist and son of the late Steve Irwin, in the United States<\/p>\n

Nigella Lawson, renowned food personality, in the United Kingdom<\/p>\n

Actor Yosh Yu in China<\/p>\n

Comedian Abareru-kun in Japan<\/p>\n

Australian actor Thomas Weatherall, who joins as part of the local talent ensemble<\/p>\n

\u201cThis new phase of our campaign brings together globally recognized personalities who resonate with each country\u2019s audience,” said Phillipa Harrison, Managing Director of Tourism Australia. \u201cThese international ambassadors, alongside Ruby the Roo and Australian stars, help us showcase the kinds of experiences today\u2019s travellers are searching for\u2014from wildlife and food to nature, culture and beyond.”<\/p>\n

This marks the second chapter of the \u201cCome and Say G\u2019day” initiative, building on the original campaign that launched in October 2022. The newly announced investment brings the total budget to $255 million, reinforcing the Australian government\u2019s commitment to tourism recovery and growth.<\/p>\n

With Sara Tendulkar\u2019s participation, Australia hopes to deepen its appeal among Indian travellers by offering a warm, familiar face to accompany its already irresistible natural charm.<\/p>\n

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Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More<\/span><\/p>\n<\/div>\n<\/div>\n

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Last Updated:August 04, 2025, 11:42 IST Sara Tendulkar has been named the Indian face of Australia\u2019s global tourism campaign “Come and Say G\u2019day,” joining a star-studded international lineup to promote travel Down Under. Sara Tendulkar is now the face of Australia\u2019s new tourism campaign in India The Australian government is gearing up to launch the…<\/p>\n","protected":false},"author":1,"featured_media":1689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/1688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=1688"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/1688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/1689"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=1688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=1688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=1688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}