{"id":16395,"date":"2025-09-29T21:22:32","date_gmt":"2025-09-29T21:22:32","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/09\/29\/zohos-arattai-tops-app-store-social-networking-list-what-it-offers-how-to-use-and-is-it-free-business-news\/"},"modified":"2025-09-29T21:22:32","modified_gmt":"2025-09-29T21:22:32","slug":"zohos-arattai-tops-app-store-social-networking-list-what-it-offers-how-to-use-and-is-it-free-business-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/09\/29\/zohos-arattai-tops-app-store-social-networking-list-what-it-offers-how-to-use-and-is-it-free-business-news\/","title":{"rendered":"Zoho\u2019s Arattai Tops App Store Social Networking List: What It Offers, How to Use, And Is It Free? | Business News"},"content":{"rendered":"


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Last Updated:<\/span>

Arattai has achieved a significant milestone, climbing to the top of the Social Networking category on the App Store; All questions answered<\/h2>\n
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Arattai <\/p>\n<\/figure>\n

India\u2019s homegrown messaging platform Arattai has achieved a significant milestone, climbing to the top of the Social Networking category on the App Store amid a dramatic surge in users and rising calls for indigenous digital solutions.<\/p>\n

The platform, developed by Zoho Corporation, announced the feat on its official X account, thanking users for their support and celebrating its rise to the No. 1 spot. The announcement came during an extraordinary period of growth, with daily sign-ups soaring from 3,000 to 350,000 in just three days \u2014 a staggering 100-fold increase.<\/p>\n

Arattai, which means \u201cchat”<\/em> in Tamil, was launched in January 2021 in response to concerns over changes to WhatsApp\u2019s privacy policy. The app offers a secure, Indian-made alternative for messaging and communication, in line with the government\u2019s push for \u201cSwadeshi” (self-reliant) digital platforms.<\/p>\n

\u2018The Swadeshi App\u2019 gains momentum<\/h3>\n

The app\u2019s rapid ascent has been bolstered by high-profile endorsements, including one from Union Education Minister Dharmendra Pradhan, who last week urged citizens to adopt Arattai, calling it \u201cfree, easy-to-use, secure, safe, and made in India” and linking its use to Prime Minister Narendra Modi\u2019s call for self-reliance.<\/p>\n

Perplexity AI CEO Aravind Srinivas also praised Zoho for Arattai\u2019s strong momentum, describing it as a serious Indian challenger to global players like WhatsApp.<\/p>\n

Zoho\u2019s co-founder and Chief Scientist Sridhar Vembu said the company is scaling up infrastructure rapidly to keep pace with the surge. \u201cWe are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work,” he wrote on X, noting that the growth spurt arrived months ahead of the company\u2019s planned November marketing campaign and feature rollout.<\/p>\n

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We have faced a 100x increase in Arattai traffic in 3 days (new sign-ups went vertical from 3K\/day to 350K\/day). We are adding infrastructure on an emergency basis for another potential 100x peak surge. That is how exponentials work.As we add a lot more infrastructure, we are\u2026<\/p>\n

\u2014 Sridhar Vembu (@svembu) September 28, 2025<\/a><\/p>\n<\/blockquote>\n<\/div>\n

What is Arattai?<\/h3>\n

Arattai is a cross-platform instant messaging app developed by Chennai-based Zoho. It enables users to send text and voice messages, make audio and video calls, share photos, videos, and documents, post stories, and create group chats \u2014 all within a secure, privacy-focused interface, the company says.<\/p>\n

Netizens recall Koo after Arattai\u2019s meteoric rise<\/h3>\n

The app\u2019s sudden rise has sparked chatter online. One X user, @Jhunjhunuwala_, wrote: \u201c@narendramodi we need you to tweet on this, we missed the bus on the Koo app, not again.”<\/em><\/p>\n

Another user tweeted: \u201cAs @Arattai is going to be huge now, we should demand Koo app to make a comeback as well. Also, we need alternate apps for Facebook, Instagram, YouTube. Let\u2019s go #Swadeshi \ud83d\udc4d\ud83c\udffc full head-on.”<\/em><\/p>\n

FAQs<\/h3>\n

Is Arattai free to use?<\/strong><\/p>\n

Yes. Arattai is completely free to download and use, offering a privacy-first communication solution without subscription fees.<\/p>\n

What can I use Arattai for?<\/strong><\/p>\n

It serves as a comprehensive communication tool \u2014 users can send messages, share media files and documents, make voice and video calls, connect via group chats and channels, and post stories to stay in touch with friends and family.<\/p>\n

Can I use Arattai on multiple devices?<\/strong><\/p>\n

Yes. Arattai supports up to five linked devices \u2014 including smartphones, tablets, and desktops \u2014 with automatic sync of messages, contacts, and settings for a seamless experience.<\/p>\n

Can I import chats from other messaging apps?<\/strong><\/p>\n

Currently, chat import is not supported, but Zoho says it\u2019s working to expand features to make the transition smoother for new users.<\/p>\n

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\"Aparna<\/figure>\n

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Aparna Deb<\/a><\/p>\n

Aparna Deb is a Subeditor and writes for the business vertical of News18.com. She has a nose for news that matters. She is inquisitive and curious about things. Among other things, financial markets, economy, a…Read More<\/span><\/p>\n<\/div>\n<\/div>\n

Aparna Deb is a Subeditor and writes for the business vertical of News18.com. She has a nose for news that matters. She is inquisitive and curious about things. Among other things, financial markets, economy, a… Read More<\/span><\/p>\n<\/div>\n<\/div>\n

Click here<\/a> to add News18 as your preferred news source on Google. Stay updated with all the latest business news, including market trends<\/a>,\u00a0stock updates<\/a>,\u00a0tax<\/a>, IPO,\u00a0banking finance<\/a>, real estate, savings and investments. To Get in-depth analysis, expert opinions, and real-time updates. Also Download the\u00a0News18 App<\/a> to stay updated.<\/span><\/div>\n
First Published:<\/span><\/p>\n
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September 29, 2025, 14:51 IST<\/p>\n<\/div>\n<\/div>\n

News<\/a> business<\/a> Zoho\u2019s Arattai Tops App Store Social Networking List: What It Offers, How to Use, And Is It Free?<\/span><\/div>\n
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