{"id":16265,"date":"2025-09-29T08:49:56","date_gmt":"2025-09-29T08:49:56","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2025\/09\/29\/chatgpt-pulse-shows-openai-is-getting-close-to-bringing-ads-why-it-is-a-concern-tech-news\/"},"modified":"2025-09-29T08:49:56","modified_gmt":"2025-09-29T08:49:56","slug":"chatgpt-pulse-shows-openai-is-getting-close-to-bringing-ads-why-it-is-a-concern-tech-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/09\/29\/chatgpt-pulse-shows-openai-is-getting-close-to-bringing-ads-why-it-is-a-concern-tech-news\/","title":{"rendered":"ChatGPT Pulse Shows OpenAI Is Getting Close To Bringing Ads: Why It Is A Concern | Tech News"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"story-9603121\">\n<p><span class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">Last Updated:<\/span><time class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">September 29, 2025, 13:18 IST<\/time><\/p>\n<h2 id=\"asubttl-9603121\" class=\"jsx-c9f81425ec968c48 jsx-2426385456 asubttl-schema\">ChatGPT Pulse is the new version of personalising content for the users but OpenAI might have other plans in its sight.<\/h2>\n<div class=\"jsx-cc1b15cf85effb8b artsharwrp\"><a href=\"https:\/\/news18.co\/gnps-en-btn\" target=\"_blank\" class=\"jsx-91f4da8d48c13a79 gglebtn bgorg\"\/><\/p>\n<div id=\"artshare\" class=\"jsx-cc1b15cf85effb8b artshare\">\n<div class=\"jsx-cc1b15cf85effb8b stickdiv\">\n<div class=\"jsx-cc1b15cf85effb8b deskwrapstkdiv\">\n<div class=\"jsx-cc1b15cf85effb8b fontchange\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/english\/font.svg\" height=\"30px\" width=\"30px\" alt=\"font\" title=\"font\" class=\"jsx-cc1b15cf85effb8b lazyload\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure class=\"jsx-c9f81425ec968c48 jsx-2426385456 amimg\"><img decoding=\"async\" alt=\"ChatGPT Pulse has all the ingredients to host ads.\" title=\"ChatGPT Pulse has all the ingredients to host ads.\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=400&amp;height=225\" loading=\"eager\" fetchpriority=\"high\" class=\"jsx-c9f81425ec968c48 jsx-2426385456\"\/><\/p>\n<p>ChatGPT Pulse has all the ingredients to host ads.<\/p>\n<\/figure>\n<p id=\"0\" class=\"story_para_0\"><span style=\"font-weight:400\">OpenAI is bringing a new personal assistant in the form of ChatGPT Pulse which will help you with news cards and updates by working overnight. AI tools are adapting to the needs of the users and OpenAI sees ChatGPT becoming a personal assistant that can answer your complex queries but also work behind the scenes 24\u00d77 to keep you in the loop with the latest updates.\u00a0<\/span><\/p>\n<p id=\"1\" class=\"story_para_1\"><span style=\"font-weight:400\">ChatGPT Pulse doesn\u2019t sound like a novel idea, and we have so many apps, including Samsung\u2019s Now Brief giving similar sort of information on the phone screen. But OpenAI is not building a product to take on the existing options, it is offering another feature built into the ChatGPT package, and getting more people to spend money. And Pulse could enable its revenue sources in more than a couple of ways.\u00a0<\/span><\/p>\n<p id=\"2\" class=\"story_para_2\"><span style=\"font-weight:400\"><strong>ChatGPT Pulse: Gateway To OpenAI Ads?<\/strong>\u00a0<\/span><\/p>\n<p id=\"3\" class=\"story_para_3\"><span style=\"font-weight:400\">Sam Altman, CEO, OpenAI says, Pulse works for you overnight, and keeps thinking about your interests, your connected data, your recent chats, and more. Every morning, you get a custom-generated set of stuff you might be interested in.&#8221; And when you read through the usual marketing pitch, this is Altman close to entering the ads arena. Yes, ChatGPT version (probably the free tier) with ads littered around your queries, and the answers from the AI chatbot.\u00a0<\/span><\/p>\n<p id=\"4\" class=\"story_para_4\"><span style=\"font-weight:400\">The personalised way to make AI interact with users seems to be the next go-to strategy for most companies. After all, the value in AI offering you service is only appealing when it can go beyond what you are asking and assimilate more relatable information when you might need it.<\/span><\/p>\n<p id=\"5\" class=\"story_para_5\"><span style=\"font-weight:400\"><strong>The New Data Oil<\/strong>\u00a0<\/span><\/p>\n<p id=\"6\" class=\"story_para_6\"><span style=\"font-weight:400\">Google and Meta among others have thrived on people\u2019s access and need to personalise their feeds and content. ChatGPT seems like the AI-centric upgrade of this model where OpenAI has the right source to build a business. <\/span><span style=\"font-weight:400\">In fact, the company is reportedly seeking business people to handle this side of the market, and you get a feeling ChatGPT Pulse might have a big say in its reach and popularity. Google\u2019s already pushed the ads narrative for its AI Search mode, so the change is not entirely shocking.\u00a0<\/span><\/p>\n<p id=\"7\" class=\"story_para_7\"><span style=\"font-weight:400\">And as we have said before, ChatGPT Pulse becomes a breeding ground for ads in the future, and unless you take the higher tier ChatGPT plans, the company could tempt the free offerings with these conditions. OpenAI could position ChatGPT Go as the ad-free version of its AI chatbot, something other OTT platforms have served in recent years. <\/span><\/p>\n<div class=\"jsx-95088aad1b3c53cd atawrap\">\n<div class=\"jsx-95088aad1b3c53cd atadetailwrp\">\n<div class=\"jsx-95088aad1b3c53cd ataname\"><span class=\"jsx-95088aad1b3c53cd atthumb\"><\/p>\n<figure class=\"jsx-95088aad1b3c53cd\"><img decoding=\"async\" alt=\"S Aadeetya\" title=\"S Aadeetya\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2023\/11\/aadeetya-3-2023-11-9de48efa65a9ed8ed13a8932cadb6d5a.jpg?impolicy=website&amp;width=60&amp;height=60\" class=\"jsx-95088aad1b3c53cd\"\/><\/figure>\n<p><\/span><\/p>\n<div class=\"jsx-95088aad1b3c53cd attitle\"><a href=\"https:\/\/www.news18.com\/byline\/s-aadeetya-21044.html\" class=\"jsx-95088aad1b3c53cd atamail\">S Aadeetya<\/a><\/p>\n<p>S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr&#8230;<span class=\"jsx-95088aad1b3c53cd aurpdebtn\">Read More<\/span><\/p>\n<\/div>\n<\/div>\n<p>S Aadeetya, Special Correspondent at News18 Tech, accidentally got into journalism 10 years ago, and since then, has been part of established media houses covering the latest trends in technology and helping fr&#8230;<!-- --> <span class=\"jsx-95088aad1b3c53cd aurpdebtn\">Read More<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-2426385456 artcta\">\n<div style=\"font-family:Inter;font-size:17px;line-height:28px\"><span data-olk-copy-source=\"MessageBody\">Get latest technology updates, including phone launches, gadget reviews, AI advancements. Stay informed with breaking tech <a href=\"https:\/\/www.news18.com\/news\/\">news<\/a>, expert insights, and trends from\u00a0<a href=\"https:\/\/www.news18.com\/india\/\">India<\/a>\u00a0and around the\u00a0<a href=\"https:\/\/www.news18.com\/world\/\">world<\/a>.\u00a0 Also Download the\u00a0<a href=\"https:\/\/onelink.to\/eng-article-eop\">News18 App<\/a> to stay updated.<\/span><\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-2426385456 atbtlink Location\"><span>Location :<\/span><\/p>\n<p><span>Delhi, India, India<\/span><\/p>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-2426385456 atbtlink fp\"><span>First Published:<\/span><\/p>\n<div class=\"rs\">\n<p>September 29, 2025, 13:18 IST<\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-2426385456 brdcrmb\"><a href=\"https:\/\/www.news18.com\/\">News<\/a>  <a href=\"https:\/\/www.news18.com\/tech\/\">tech<\/a>  <span class=\"brdout\"> ChatGPT Pulse Shows OpenAI Is Getting Close To Bringing Ads: Why It Is A Concern<\/span><\/div>\n<div id=\"coral-wrap\" class=\"jsx-ba4d8f086a12294f \">\n<div class=\"jsx-ba4d8f086a12294f coral-cont\">\n<div class=\"jsx-ba4d8f086a12294f coltoptxt\">Disclaimer: Comments reflect users\u2019 views, not News18\u2019s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our <a href=\"https:\/\/www.news18.com\/disclaimer\/\" class=\"jsx-ba4d8f086a12294f\">Terms of Use<\/a> and <a href=\"https:\/\/www.news18.com\/privacy_policy\/\" class=\"jsx-ba4d8f086a12294f\">Privacy Policy<\/a>.<\/div>\n<\/div>\n<\/div>\n<p><span class=\"jsx-c9f81425ec968c48 jsx-2426385456 rmbtn news18_read_more\">Read More<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/tech\/chatgpt-pulse-shows-openai-is-getting-close-to-bringing-ads-why-it-is-a-concern-ws-l-9603121.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated:September 29, 2025, 13:18 IST ChatGPT Pulse is the new version of personalising content for the users but OpenAI might have other plans in its sight. ChatGPT Pulse has all the ingredients to host ads. OpenAI is bringing a new personal assistant in the form of ChatGPT Pulse which will help you with news&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-16265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/16265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=16265"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/16265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/3138"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=16265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=16265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=16265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}