{"id":13810,"date":"2025-09-18T22:41:34","date_gmt":"2025-09-18T22:41:34","guid":{"rendered":"https:\/\/tezgyan.com\/index.php\/2025\/09\/18\/vijay-deverakonda-recalls-wearing-movie-costumes-for-promotions-i-had-no-money-to-buy-clothes-telugu-cinema-news\/"},"modified":"2025-09-18T22:41:34","modified_gmt":"2025-09-18T22:41:34","slug":"vijay-deverakonda-recalls-wearing-movie-costumes-for-promotions-i-had-no-money-to-buy-clothes-telugu-cinema-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/09\/18\/vijay-deverakonda-recalls-wearing-movie-costumes-for-promotions-i-had-no-money-to-buy-clothes-telugu-cinema-news\/","title":{"rendered":"Vijay Deverakonda Recalls Wearing Movie Costumes For Promotions: ‘I Had No Money To Buy Clothes’ | Telugu Cinema News"},"content":{"rendered":"


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At the success meet of Little Hearts, Vijay Deverakonda shared how he once wore film costumes for promotions and gifted Rwdy clothes to the film\u2019s cast and crew.<\/h2>\n
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Vijay Deverakonda was last seen in Kingdom. (Photo Credit: X)<\/p>\n<\/figure>\n

Actor Vijay Deverakonda, who was the chief guest at the success meet of Little Hearts, made the evening even more memorable by gifting merchandise from his clothing brand Rwdy to the film\u2019s team. While congratulating the cast and crew, he reflected on his own journey and the challenges he faced during his early years in the industry.<\/p>\n

During the event, the host noticed that Mouli Tanuj Prasanth, the lead actor of Little Hearts, was wearing a shirt from Vijay\u2019s Rwdy brand. Jokingly, she asked in Telugu whether the cast had been gifted apparel or had \u201cstolen” it, since they seemed to wear only Rwdy clothes during promotions.<\/p>\n

Responding with a smile, Vijay clarified, \u201cI gifted to Mouli [Tanuj Prasanth] and [Sai] Marthand (the writer and director) bought it. I\u2019ve seen him wearing Rwdy wear to all events and promotions. I wondered how many he would buy because I know what it\u2019s like when you start out. You can\u2019t always afford it. I wore movie costumes while promoting Yevade Subramanyam because I had no money to buy new clothes. So I gifted them clothes, but I didn\u2019t realise they\u2019re happily earning enough on Instagram.”<\/p>\n

He concluded on a warm note, expressing, \u201cI am very proud of the boys and the film they have made.”<\/p>\n

About Little Hearts And Vijay\u2019s Recent Work<\/strong><\/p>\n

Little Hearts is a Telugu romantic comedy directed by Sai Marthand. The film stars Mouli Tanuj Prasanth and Shivani Nagaram in lead roles, with Rajeev Kanakala and Anitha Chowdary in pivotal parts. Since its release, the film has struck a chord with audiences, performing strongly at the box office and winning praise for its lighthearted storytelling.<\/p>\n

Vijay, meanwhile, was last seen in Gowtam Tinnanuri\u2019s Kingdom. The film featured Satyadev, Venkatesh, and Bhagyashri Borse in key roles. In the movie, Vijay played Suri, a police constable who becomes a spy and travels to Sri Lanka on a mission for the Indian government, while also searching for his missing brother Siva, portrayed by Satyadev. Kingdom is currently streaming on Netflix.<\/p>\n

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Shrishti Negi<\/a><\/p>\n

Shrishti Negi is a journalist with over eight years of experience in the media industry. She leads the Entertainment desk at News18.com. She writes breaking news stories, generates feature ideas, edits copies, …Read More<\/span><\/p>\n<\/div>\n<\/div>\n

Shrishti Negi is a journalist with over eight years of experience in the media industry. She leads the Entertainment desk at News18.com. She writes breaking news stories, generates feature ideas, edits copies, … Read More<\/span><\/p>\n<\/div>\n<\/div>\n

Click here<\/a> to add News18 as your preferred news source on Google. Stay updated with the latest news from Tollywood, upcoming telugu movies<\/a> releases, star interviews, box office updates, reviews<\/a>, trailers. Download the News18 App<\/a>.<\/div>\n
First Published:<\/span><\/p>\n
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September 19, 2025, 01:06 IST<\/p>\n<\/div>\n<\/div>\n

News<\/a> movies<\/a> telugu-cinema<\/a> Vijay Deverakonda Recalls Wearing Movie Costumes For Promotions: ‘I Had No Money To Buy Clothes’<\/span><\/div>\n
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Last Updated:September 19, 2025, 01:06 IST At the success meet of Little Hearts, Vijay Deverakonda shared how he once wore film costumes for promotions and gifted Rwdy clothes to the film\u2019s cast and crew. Vijay Deverakonda was last seen in Kingdom. (Photo Credit: X) Actor Vijay Deverakonda, who was the chief guest at the success…<\/p>\n","protected":false},"author":1,"featured_media":13811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-13810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/13810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=13810"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/13810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/13811"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=13810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=13810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=13810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}