{"id":13717,"date":"2025-09-18T13:26:51","date_gmt":"2025-09-18T13:26:51","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2025\/09\/18\/divines-gully-gang-entertainment-signs-rising-hip-hop-star-99side-after-mtv-hustle-4-0-success-bollywood-news\/"},"modified":"2025-09-18T13:26:51","modified_gmt":"2025-09-18T13:26:51","slug":"divines-gully-gang-entertainment-signs-rising-hip-hop-star-99side-after-mtv-hustle-4-0-success-bollywood-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/09\/18\/divines-gully-gang-entertainment-signs-rising-hip-hop-star-99side-after-mtv-hustle-4-0-success-bollywood-news\/","title":{"rendered":"DIVINE\u2019s Gully Gang Entertainment Signs Rising Hip-Hop Star 99side After MTV Hustle 4.0 Success | Bollywood News"},"content":{"rendered":"


\n<\/p>\n

\n

Last Updated:<\/span>

DIVINE\u2019s Gully Gang signs Mumbai rapper 99side (Yash Dandge), known for hits like Subhe Subhe and his MTV Hustle 4.0 run, marking his entry into India\u2019s top hip-hop label.<\/h2>\n
<\/p>\n
\n
\n
\n
\"font\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\"DIVINE\u2019s<\/p>\n

DIVINE\u2019s Gully Gang Entertainment has officially signed rising rapper 99side, the Bamanwada-born artist known for raw lyricism and breakout hits like Gondhal and Subhe Subhe.<\/p>\n<\/figure>\n

India\u2019s homegrown hip-hop scene just got a major boost. Gully Gang Entertainment, the influential urban record label founded by global rap icon DIVINE and his long-time manager Chaitanya Kataria, has signed rising street hip-hop artist 99side (Yash Dandge). The announcement, made on September 16, 2025, marks a pivotal moment for both the artist and the label that has been at the forefront of shaping India\u2019s hip-hop movement.<\/p>\n

Who is 99side?<\/strong><\/p>\n

Hailing from Bamanwada in Vile Parle, Mumbai, 99side has been steadily carving his name into the fabric of Indian hip-hop. His music, marked by sharp Hindi lyricism and authentic street storytelling, reflects the grit, struggles, and triumphs of his environment.<\/p>\n

Tracks like \u201cGondhal,” \u201cChowk Pe,” \u201cDu Buckle” and his viral anthem \u201cSubhe Subhe” have earned him not just critical praise but also a dedicated following online. His breakout moment came with MTV Hustle 4.0, where his high-octane performances and commanding stage presence carried him all the way to the finals, cementing him as one of the most exciting new names in the genre.<\/p>\n

Gully Gang\u2019s Vision<\/strong><\/p>\n

Chaitanya Kataria, Co-Founder of Gully Gang Entertainment, expressed why 99side\u2019s signing is more than just business\u2014it\u2019s cultural evolution.<\/p>\n

\u201c99side represents the evolution of Mumbai\u2019s sound \u2014 bold, original, socially conscious and full of energy. We\u2019re thrilled to partner with him and build something meaningful in the years ahead, continuing to elevate the city\u2019s unique musical voice. At Gully Gang, our goal has always been to create opportunities, break barriers, and amplify underground culture. This collaboration is a natural step in pushing that movement forward,” Kataria said.<\/p>\n

For Gully Gang, this move comes at a time when Indian hip-hop is enjoying unprecedented visibility, with underground voices increasingly taking center stage.<\/p>\n

Shaping India\u2019s Hip-Hop Future<\/strong><\/p>\n

With 99side onboard, Gully Gang Entertainment strengthens its position as a cultural powerhouse. The label has already been instrumental in building platforms like Gully Fest, nurturing new talent through Gully Gang Records, and collaborating with brands to push hip-hop deeper into mainstream consciousness.<\/p>\n

Founded as DIVINE\u2019s imprint, Gully Gang has grown beyond a record label into a full-fledged cultural ecosystem\u2014producing live events, curating merchandise, crafting brand partnerships, and above all, providing a launchpad for underground voices to rise.<\/p>\n

By aligning with 99side\u2019s gritty authenticity and street-rooted perspective, Gully Gang signals its intent to keep pushing the boundaries of what Indian hip-hop can sound and look like.<\/p>\n

A New Chapter<\/strong><\/p>\n

For 99side, the signing represents the culmination of years of hustle from Mumbai\u2019s lanes to national television stages, and now, into the fold of India\u2019s most influential hip-hop collective. For Gully Gang, it\u2019s another step in cementing its role as the heartbeat of India\u2019s rap revolution.<\/p>\n

And for Indian hip-hop fans, it\u2019s a promise: the underground is not just alive, it\u2019s taking over.<\/p>\n

\n
\n
<\/p>\n
\"Yatamanyu<\/figure>\n

<\/span><\/p>\n

Yatamanyu Narain<\/a><\/p>\n

Yatamanyu Narain is a Sub-Editor at News18.com with a passion for all things entertainment. Whether he’s breaking the latest Bollywood news or chatting with rising stars in the OTT world, he\u2019s always on the hun…Read More<\/span><\/p>\n<\/div>\n<\/div>\n

Yatamanyu Narain is a Sub-Editor at News18.com with a passion for all things entertainment. Whether he’s breaking the latest Bollywood news or chatting with rising stars in the OTT world, he\u2019s always on the hun… Read More<\/span><\/p>\n<\/div>\n<\/div>\n

Click here<\/a> to add News18 as your preferred news source on Google. Check latest Bollywood news updates, events and award shows, upcoming hindi movies<\/a> releases, exclusive interviews, box office collections, reviews<\/a>, trailers, and more.\u00a0Download the News18 App<\/a>.<\/div>\n
First Published:<\/span><\/p>\n
\n

September 18, 2025, 18:51 IST<\/p>\n<\/div>\n<\/div>\n

News<\/a> movies<\/a> bollywood<\/a> DIVINE\u2019s Gully Gang Entertainment Signs Rising Hip-Hop Star 99side After MTV Hustle 4.0 Success<\/span><\/div>\n
\n
\n
Disclaimer: Comments reflect users\u2019 views, not News18\u2019s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use<\/a> and Privacy Policy<\/a>.<\/div>\n<\/div>\n<\/div>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last Updated:September 18, 2025, 18:51 IST DIVINE\u2019s Gully Gang signs Mumbai rapper 99side (Yash Dandge), known for hits like Subhe Subhe and his MTV Hustle 4.0 run, marking his entry into India\u2019s top hip-hop label. DIVINE\u2019s Gully Gang Entertainment has officially signed rising rapper 99side, the Bamanwada-born artist known for raw lyricism and breakout hits…<\/p>\n","protected":false},"author":1,"featured_media":13718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-13717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/13717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=13717"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/13717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/13718"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=13717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=13717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=13717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}