At the heart of the campaign is football superstar Cristiano Ronaldo (CR7), Saudi’s most famous foreign resident. The film follows him as he takes viewers on a journey through the country’s cornerstone events.” An awed CR7 sits in the stands \u2013 comparing the different sports to his own. From the adrenaline coursing through the crowd, we hear its roar \u2013 feeling the highs and lows of a shared experience. The emotion is palpable and brings audiences into the thick of the action. This is Saudi \u2013 engaged, excited, and eager to take its place on the world stage.<\/p>\n
\nThe campaign highlights Saudi\u2019s diverse, year-round sports and entertainment events held across Riyadh, Jeddah and AlUla, with curated packages making it ever easier to visit. As hosts of the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027, Asian Winter Games 2029 among others, Saudi is bringing sports home. Its regular calendar includes largescale international events such as the Esports World Cup, Formula 1, LIV Golf Riyadh, Tennis, Saudi Pro League (RSL) – cementing its position as a hub for largescale events.<\/p>\n
From sports to culture and entertainment, Saudi offers something for all interests. Its annual calendar continues to grow, with Riyadh Fashion Week, the Red Sea International Film Festival, Arts Biennales and the eponymous Seasons \u2013 held in Riyadh and Jeddah, forming the cornerstone of activities. From music to comedy, international and regional acts are taking the stage in Saudi, furthering reach and accessibility for ever more audiences.<\/p>\n
![\"The](\"https:\/\/images.cnbctv18.com\/uploads\/2025\/09\/saudi-unreal-calendar-2025-09-3313187633f2abb05e3af34fc9c89aee.jpg?im=Resize,width=640,height=360,aspect=fit,type=normal\")
<\/p>\nThe biggest music events like MDLBeast electrify Saudi’s Unreal Calendar<\/h5>\n<\/div>\n
His Excellency Ahmed Al Khateeb, Minister of Tourism for Saudi said: “Today, Saudi is cementing its place as a global destination that combines cultural authenticity, warm hospitality, and the thrill of world-class events. In the tourism sector, we remain steadfast in our commitment to developing a seamless landscape that inspires the world and provides visitors with unforgettable experiences.”<\/p>\n
Fahd Hamidaddin, CEO of the Saudi Tourism Authority, added: “This campaign with CR7 is a showcase of Saudi today, and our ambitions. Tourism is a core component of our vision, and we are continuously expanding our offerings. Since 2018 we’ve hosted over 100 major international events, and as our calendar continues to expand, we’re on track to reach our goal of 150 million visitors by 2030. From world class events to iconic sites and breathtaking landscapes, Saudi is a land of discovery. We are committed to welcoming the world to join us in the Heart of Arabia, to stay a while and witness the future unfold in real time.”<\/p>\n
Visit Saudi<\/a> is a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travellers to explore everything the country has to offer. The brand’s role is to drive forward the country\u2019s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travellers to plan and enjoy unforgettable journeys. It aims to inspire travel to and within Saudi Arabia<\/a>, enriching lives, and bridging cultures through the discovery of our unique wonders and warm hospitality. As the world\u2019s fastest-growing destination, Saudi, the heart of Arabia, is the most exciting new year-round destination.<\/p>\n Cristiano Ronaldo said: \u201cBeing part of Saudi\u2019s journey as a global sports hub has been truly special and somehow unexpected for me a few years ago. Today, the truth is, that from the energy of the fans to the scale of ambition \u2014 this is where the future of sport is being written. What I admire most about Saudi is how it honors its roots while building for the future. From camels to horses, racing to esports, from the desert to the stadium \u2014 this is a place where every young athlete can dream big.\u201d<\/p>\n Saudi is investing to become a global hub for events, as part of its Vision 2030 goal of diversifying the economy and expanding the tourism sector. It has committed $800 billion to the sector, which is projected to reach $22.4 billion in market value by 2030 and contribute $16.5 billion to GDP by 2030. Events play a pivotal role in this, boosting tourism numbers, driving infrastructure growth, creating jobs, and inspiring youth participation. Investments in stadiums, arenas, and grassroots programs are helping shape Saudi\u2019s legacy as a leader not only in global sports tourism, but wider entertainment. Explore Saudi’s Unreal Calendar here<\/a>.<\/p>\n<\/div>\n![\"Find](\"https:\/\/images.cnbctv18.com\/uploads\/2025\/09\/saudi-unreal-calendar-1-2025-09-1144c3199e69187e149295ced5024dc9.jpg?im=Resize,width=640,height=360,aspect=fit,type=normal\")
<\/p>\n Find your zen at Shebara, in the Saudi Red Sea, where adventure and relaxation await<\/h5>\n<\/div>\n